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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
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Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub Strip
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Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal
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Theucky Craft SW Flash Minnow Wake bait is perfect for targeting fish in the upper part of the water column. Built for situations when fish are feeding on prey near the surface, theucky Craft Flash Minnow produces aifelike swimming act
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Unlike ordinary flashers and dodgers that simply flip back and forth, the Big Al's Fish Flash completely rotates around itsinear axis, continuously sending out a brilliant flash and a fish-attracting vibration as you troll. It's a differentook an
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The Clarkspoon Original is brightly plated in chrome or gold, and demonstrate a fast,ive-action flutter. These spoons are a hands-down favorite for Spanish mackerel, bonito blue runners, and more. Use either trolled or cast. Equipped with special b
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Developed in the 1950's by Howard Worden, the Worden's Original Rooster Tail inline spinner is one of the most productiveures ever invented. The action of the flashing blade in combination with the colorful, pulsating hackle tail
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The famous Billewis Original Rat-L-Trap is the cornerstone of the #1 selling hardbait series in the world. It's been that way for over 25 years, and there's a good reason for thisipless crankbait's overwhelming popularity: it just flat-o
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Our incredible Bass Pro Shops XPS Speed Shad sports an oversized paddle tail for heavy swimming action. For versatility and ease of rigging, we've included a hook slot at the top and at the bottom. A ribbed body gives off extra vibrations to
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Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hoo
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Essential gear for the hard-core salmon specialist. Theegendary Beau Mac Flash & Spin Cheater™ Special has been tested and proven toand hefty fish in the trophy rivers of the Pacific Northwest. This heavy-duty, mylar-winged attract
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Ideal for hover strolling and jighead techniques, the 6th Sense Strobe Minnow features a slender body optimized for precise presentations. The forked tail and elongated body produce baitfish-imitating movement with ease. The fish-fooling rea
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The Berkley PowerBait PowerSwitch Shrimp is designed for easy control, making it perfect to use with Forward Facing Sonar (FFS). Rigged and ready to fish, this Berkley bait removes all the guesswork,eaving you free to tie it on an
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...
We like to equip young skiers and snowboarders in our lives with the Spyder Lola Jacket. Ready for cold walks to schools and days spent skiing or snowboarding at the local resort, this winter jacket pairs a waterproof and breathable Stretch EXO SHIELD...
The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
The Heddon Sonar Flash Blade Bait gives anglers a proven multi-technique option for triggering strikes from bass, walleye, crappie, and other predatory fish in any depth of water. Its three line-tie holes allow quick adjustments to match your presentation...