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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hoo
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Saltwater anglers willove the Heddon Chug'n Spook! Inshore predators such as snooks and reds do 180-degree turns to charge the Heddon Chug'n Spook. This popularure combines a walk-the-dog action with a surprising surface disturbance and aoud O
The Damiki Vault is a small, vibration, blade bait offering anglers three settings for tying the line. The front hole provides maximum action for vertical jigging. The middle hole is great for a medium to fast retrieve, and the rear hole provides maximum...
The Yakima Bait Big Al's Fish Flash stands out with its unique design that provokes strikes from predatory fish. The inline spinning flasher's UV injection molded bodies reflect light and create vibrations that mimic a school of fleeing baitfish. This...
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Load your bait well quickly with these bait-catching Sabiki rigs from Offshore Angler™. You'll enjoy spending more time fishing for big dolphin, mackerel, and whites than you will for baitfish. The Flash 'N Fish Sabiki is a combination of feathe
The Do-It Bait Blast Airbrush Paint brings out the creativity in lure makers who want to fine-tune their baits with professional-grade finishes. This airbrush paint line combines fishing-specific color development with ease of use, producing the purest,...
With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
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Take on finicky bass in clear water or heavily pressured environments using the Yamamoto Baits Zako Slim, an ideal match for smaller chatterbaits and bladed jigs. Designed by tournament veteran Brett Hite, this refined version of the origina
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a
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Equipped with a top-mounted bill for maximum oscillation, the 6th Sense Fishing Strobe Shaker generates superior movement on a jighead. Gamefish will key on theure's underwater vibrations to go on the attack. This slender minnow imitation
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a
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Designed by Bassmaster Elite pro Brett Hite, the Yamamoto Baits Zako Swimbait gives you the perfect trailer to hang on a bladed jig, or to bulk up a standard flipping jig. Its shad-like deep belly design provides theook of aunker bass' p
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
The Shimano Armajoint 190SS Flash Boost answers the challenge of casting a big jointed swimbait in search of trophy fish. With the power of Shimano's proprietary ARMABOOST technology, casting distance and accuracy are significantly increased by reducing...
The Rip Curl Flash Bomb 5mm Round Toe Bootie ensures we still get our fill of ripping waves when the winter waters roll in. The thick neoprene build retains heat to keep feeling in our toes, letting us stay out longer. Equipped with a dual hook-and-loop...
The Berkley Jack Lipless Crankbait series delivers unmatched performance in casting and vertical presentations. Each model is available in three sizes - Jack 6, Jack 7, and Jack 8 - and targets fish in specific conditions with tailored actions and depth...
The Shimano Armajoint 190SF Flash Boost tackles the challenge of easily casting bulky swimbaits. Shimano's ARMABOOST technology allows the bait to fold in half mid-cast, resulting in longer and more accurate throws, then snaps back to full length upon...
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The Strike King Floating Tumbleweed brings an entirely new profile to yourineup, perfect for pressured fisheries where originality pays off. Featuring a unique 12-sided dice shape and an advanced skirt made from air-trapped silicone strand
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
Berkley Dough Rider Minnow puts scent and profile to work when trout, bass, and panfish need a reason to commit, pairing a lifelike minnow shape with a system that carries and disperses PowerBait Dough. Scent Vent technology holds dough securely and releases...
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hoo