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Image of Bomber Saltwater Mullet Twitchbait | Red Head Flash; 3 1/2 in.
 

Bomber Saltwater Mullet Twitchbait | Red Head Flash; 3 1/2 in.

The Bomber Saltwater Mullet Twitchbait imitates a fleeing baitfish with a tight side-to-side darting action that triggers strikes from speckled trout, redfish, snook, and striped bass inshore and nearshore. Measuring 3 1/2 inches and weighing 5/8 oz.,...


 
Image of Worden's Double Flash Rooster Tail | Rainbow; 1/16 oz.
 

Worden's Double Flash Rooster Tail | Rainbow; 1/16 oz.

The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....


 
Image of Savage Gear 3D Sucker | Cisco Flash; 12 in.; Moderate
 

Savage Gear 3D Sucker | Cisco Flash; 12 in.; Moderate

The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. The improved Savage Gear Sucker is the most realistic sucker paddle swimbait ever created, offering heightened...


 
Image of Clam Tikka Flash | Chartreuse Wonderbread Glow; 1/16 oz.
 

Clam Tikka Flash | Chartreuse Wonderbread Glow; 1/16 oz.

The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...


 
Image of Reef Runner Ripshad 44 Mag Crankbait | 3 5/8 in.; Green Flash
 

Reef Runner Ripshad 44 Mag Crankbait | 3 5/8 in.; Green Flash

A Reef Runner Ripshad 44 Mag Crankbait is one of a kind! Do you want to get deep? The Reef Runner 44 Mag is one of the deepest diving in its class, trolled to depths of up to 30 feet. Or, if you prefer throwing Mag 44 lures, they cast and retrieve to...


 
Image of Missile Baits Spunk Shad | Bruiser Flash; 5 1/2 in.
 

Missile Baits Spunk Shad | Bruiser Flash; 5 1/2 in.

The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture...


 
Image of Worden's Double Flash Rooster Tail | White; 1/8 oz.
 

Worden's Double Flash Rooster Tail | White; 1/8 oz.

The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....


 
Image of Missile Baits Mini D Chunk | Shad Flash
 

Missile Baits Mini D Chunk | Shad Flash

The Missile Baits Mini D Chunk is specifically designed for skipping. Its flat, wide compact body can be paired with any finesse-type jig. (It fits the Mini Flip Jig perfectly.) This 3-inch bait features two flappers that create a distinct thumping sound...


 
Image of "Zoom Z-Craw - 3-1/2"" - Green Pumpkin Flash - 8 pack"
 

"Zoom Z-Craw - 3-1/2"" - Green Pumpkin Flash - 8 pack"

When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, thisifelike creature sends out plenty of attention-ge


 
Image of Boss Banded Skirts - White/Silver Flash
 

Boss Banded Skirts - White/Silver Flash

Boss™ Banded Skirts provide theatest advancement in skirt technology! Unlike traditional skirts, Banded Skirts come alive with 55 silicone strands in a wide range of brilliant, eye-catching colors. atest technology Each skirt has 55 silicone


 
Image of Bomber Next Gen Jointed Long A - Silver Flash Black
 

Bomber Next Gen Jointed Long A - Silver Flash Black

Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti


 
Image of Missile Baits Chunky D Craw - Bruiser Flash
 

Missile Baits Chunky D Craw - Bruiser Flash

Believe it when Missile Baits owner and Bass pro angler John Crews says the Chunky D Craw kicksike a mule. Big bass back him up with the bites to prove it. The hard-thumping flappers come alive as a flipping bait on a Texas rig or as a ful


 
Image of "BOOYAH Flash Point Jerkbait - 4-1/2"" - Elegy Bone"
 

"BOOYAH Flash Point Jerkbait - 4-1/2"" - Elegy Bone"

Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele


 
Image of "Missile Baits Spunk Shad - Bruiser Flash - 3-1/2"""
 

"Missile Baits Spunk Shad - Bruiser Flash - 3-1/2"""

Thanks to a thick ribbed body tapering to a small pintail, Missile Baits Spunk Shad wiggles nonstop with a magical shimmy action unlike anything you've seen before. You'll want to try this go-to trailer on just about everything – scroun


 
Image of "Zoom Salty Super Fluke - Silver Flash - 5-1/4"""
 

"Zoom Salty Super Fluke - Silver Flash - 5-1/4"""

Without a doubt, the Zoom Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Flu


 
Image of Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - XL
 

Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - XL

The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be


 
Image of "Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Flash Perch"
 

"Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Flash Perch"

Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal


 
Image of Bass Pro Shops XPS Speed Shad - 4.8'' - Bluegill Flash
 

Bass Pro Shops XPS Speed Shad - 4.8'' - Bluegill Flash

Our incredible Bass Pro Shops XPS Speed Shad sports an oversized paddle tail for heavy swimming action. For versatility and ease of rigging, we've included a hook slot at the top and at the bottom. A ribbed body gives off extra vibrations to


 
Image of "Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 7"""
 

"Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 7"""

When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red


 
Image of "Savage Gear RevMag Walker - White Flash - 4-3/4"" - 1 oz."
 

"Savage Gear RevMag Walker - White Flash - 4-3/4"" - 1 oz."

Instantly upgrade your topwater presentations with the Savage Gear RevMag Walker, a cutting-edgeure designed to dominate as soon as it hits the water. Every detail reflects precision engineering, highlighted by a patent-pending reverse magnetic wei


 
Image of Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - 2XL
 

Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - 2XL

The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be


 
Image of Chompers Skirted Football Jig - 1/2 oz. - Black/Blue Flash
 

Chompers Skirted Football Jig - 1/2 oz. - Black/Blue Flash

Effective when fished along or paired with a plastic trailer, Chompers Skirted Football Jigs feature chip-resistant, football-shaped heads which help them bounce along the bottom without rolling or snagging. A sharp VMC Hook forms the business end of


 
Image of Missile Baits Ned Bomb - 3-1/4'' - Green Pumpkin Flash
 

Missile Baits Ned Bomb - 3-1/4'' - Green Pumpkin Flash

Finesse fishing behind finesse fishermen? You'll still get more bites with a Missile Baits Ned Bomb. This is the wildly successful D Bomb gone Ned-style, toned down to deliver a subtle actionike no other bait can. The Ned Bomb's thick, dee


 
Image of "Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 5"""
 

"Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 5"""

When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red


 
Image of "Berkley PowerBait Unrigged CullShad - Sight Flash - 6"""
 

"Berkley PowerBait Unrigged CullShad - Sight Flash - 6"""

Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a newevel. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety o





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