The Bomber Saltwater Mullet Twitchbait imitates a fleeing baitfish with a tight side-to-side darting action that triggers strikes from speckled trout, redfish, snook, and striped bass inshore and nearshore. Measuring 3 1/2 inches and weighing 5/8 oz.,...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. The improved Savage Gear Sucker is the most realistic sucker paddle swimbait ever created, offering heightened...
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...
A Reef Runner Ripshad 44 Mag Crankbait is one of a kind! Do you want to get deep? The Reef Runner 44 Mag is one of the deepest diving in its class, trolled to depths of up to 30 feet. Or, if you prefer throwing Mag 44 lures, they cast and retrieve to...
The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Missile Baits Mini D Chunk is specifically designed for skipping. Its flat, wide compact body can be paired with any finesse-type jig. (It fits the Mini Flip Jig perfectly.) This 3-inch bait features two flappers that create a distinct thumping sound...
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When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, thisifelike creature sends out plenty of attention-ge
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Boss™ Banded Skirts provide theatest advancement in skirt technology! Unlike traditional skirts, Banded Skirts come alive with 55 silicone strands in a wide range of brilliant, eye-catching colors. atest technology Each skirt has 55 silicone
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Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti
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Believe it when Missile Baits owner and Bass pro angler John Crews says the Chunky D Craw kicksike a mule. Big bass back him up with the bites to prove it. The hard-thumping flappers come alive as a flipping bait on a Texas rig or as a ful
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
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Thanks to a thick ribbed body tapering to a small pintail, Missile Baits Spunk Shad wiggles nonstop with a magical shimmy action unlike anything you've seen before. You'll want to try this go-to trailer on just about everything – scroun
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Without a doubt, the Zoom Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Flu
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The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be
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Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal
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Our incredible Bass Pro Shops XPS Speed Shad sports an oversized paddle tail for heavy swimming action. For versatility and ease of rigging, we've included a hook slot at the top and at the bottom. A ribbed body gives off extra vibrations to
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When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red
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Instantly upgrade your topwater presentations with the Savage Gear RevMag Walker, a cutting-edgeure designed to dominate as soon as it hits the water. Every detail reflects precision engineering, highlighted by a patent-pending reverse magnetic wei
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The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be
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Effective when fished along or paired with a plastic trailer, Chompers Skirted Football Jigs feature chip-resistant, football-shaped heads which help them bounce along the bottom without rolling or snagging. A sharp VMC Hook forms the business end of
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Finesse fishing behind finesse fishermen? You'll still get more bites with a Missile Baits Ned Bomb. This is the wildly successful D Bomb gone Ned-style, toned down to deliver a subtle actionike no other bait can. The Ned Bomb's thick, dee
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When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red
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Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a newevel. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety o