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Image of Rapala Deep Tail Dancer | Clown Flash; 3 1/2 in.
 

Rapala Deep Tail Dancer | Clown Flash; 3 1/2 in.

Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...


 
Image of Worden's Original Rooster Tail | Flash Blue; 1/8 oz.
 

Worden's Original Rooster Tail | Flash Blue; 1/8 oz.

Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...


 
Image of Rapala Jointed Shad Rap | Bleeding Olive Flash; 1 1/2 in.
 

Rapala Jointed Shad Rap | Bleeding Olive Flash; 1 1/2 in.

Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...


 
Image of Booyah Flash Point Jerkbait | Elegy Bone; 4 1/4 in.
 

Booyah Flash Point Jerkbait | Elegy Bone; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of Keitech Fat Swing Impact | Silver Flash Minnow; 6.8 in.
 

Keitech Fat Swing Impact | Silver Flash Minnow; 6.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of Fishing Addiction Gear Jumbo Fly Rig | Purple Flash
 

Fishing Addiction Gear Jumbo Fly Rig | Purple Flash

The Fishing Addiction Gear Jumbo Fly Rig gives perch, crappie, and white bass anglers a proven double-dropper setup that increases hookups and puts more fish in the bucket. Hand-tied with precision on size 2 Mustad hooks, this rig allows anglers to present...


 
Image of Booyah Flash Point Jerkbait | Ozark Shad; 4 1/4 in.
 

Booyah Flash Point Jerkbait | Ozark Shad; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of Missile Baits Ike's Mini Swim Jig | Shad Flash; 5/16 oz.
 

Missile Baits Ike's Mini Swim Jig | Shad Flash; 5/16 oz.

Missile Baits Ike's Mini Swim Jig aims to be your newest limit-getting bass bait! The swimming sibling to the popular Mini Flip Jig devised by Bassmaster Classic Champion Mike "Ike" Iaconelli cruises the waters - its unmistakable 3D eyes really stand...


 
Image of Worden's Double Flash Rooster Tail | Black; 1/4 oz.
 

Worden's Double Flash Rooster Tail | Black; 1/4 oz.

The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....


 
Image of Storm ThunderStick MadFlash | Fire Tiger Flash; 4 3/8 in.
 

Storm ThunderStick MadFlash | Fire Tiger Flash; 4 3/8 in.

The Storm ThunderStick MadFlash features traditional colors and finishes plus UV Bright finishes, 3-D holographic eyes and external scale pattern even the baitfish can't tell its a lure. All species of fish will devour this bait whether trolled, cast,...


 
Image of BOOYAH Flash Point Jr. Jerkbait | Elegy Bone; 4 in.
 

BOOYAH Flash Point Jr. Jerkbait | Elegy Bone; 4 in.

The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...


 
Image of Oiselle Boom Bra - Women's Flash Flare, 40DD
 

Oiselle Boom Bra - Women's Flash Flare, 40DD

The Oiselle Boom Bra has quickly become a high-support favorite, offering the perfect blend of style, comfort, and functionality. Whether we're powering through high-intensity workouts or enjoying a low-impact yoga session, this bra keeps us feeling secure...


 
Image of Yakima Bait Big Al's Fish Flash | High Tower; 8 in.
 

Yakima Bait Big Al's Fish Flash | High Tower; 8 in.

The Yakima Bait Big Al's Fish Flash stands out with its unique design that provokes strikes from predatory fish. The inline spinning flasher's UV injection molded bodies reflect light and create vibrations that mimic a school of fleeing baitfish. This...


 
Image of Bomber 14A Shallow Diver | Silver Flash-Red Head; 3 1/2 in.
 

Bomber 14A Shallow Diver | Silver Flash-Red Head; 3 1/2 in.

With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...


 
Image of Christenson's Tackle Micro Flash - Pink Hyper
 

Christenson's Tackle Micro Flash - Pink Hyper

Put more fish in the boat when you're using the Christenson's Tackle Micro Flash. Quality tapes add fish-attracting shine. Exclusive bends produce unique action. Quality tapes to attract fish Exclusive bends for unique action


 
Image of BOOYAH Flash Point Jr. Deep Jerkbait | Vegas; 4 in.
 

BOOYAH Flash Point Jr. Deep Jerkbait | Vegas; 4 in.

The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...


 
Image of Shred Ready T-Dub Kayak Helmet Flash Red, One Size
 

Shred Ready T-Dub Kayak Helmet Flash Red, One Size

The T-Dub Kayak Helmet was born because the original TDUB kayaking crew wanted more coverage than the Shaggy Helmet (and to contain their prolific mountain-man locks), so after some concerted lobbying for such a product, the folks at Shred Ready...


 
Image of Do-It Flash Series Skirts | Green Pumpkin Copper
 

Do-It Flash Series Skirts | Green Pumpkin Copper

The Do-It Flash Series Skirts bring extra flash and movement to your custom jigs and spinnerbaits, helping trigger reaction strikes from bass, pike, and other aggressive gamefish. Each pre-banded 5 in. skirt is loaded with Flashabou strands that shimmer...


 
Image of Berkley Jack Lipless Crankbait | Chartreuse Flash; 2 3/4 in.
 

Berkley Jack Lipless Crankbait | Chartreuse Flash; 2 3/4 in.

The Berkley Jack Lipless Crankbait series delivers unmatched performance in casting and vertical presentations. Each model is available in three sizes - Jack 6, Jack 7, and Jack 8 - and targets fish in specific conditions with tailored actions and depth...


 
Image of Bomber Next Gen Jointed Long A - Silver Flash Blue
 

Bomber Next Gen Jointed Long A - Silver Flash Blue

Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti


 
Image of Yakima Bait Flash Glo UV Squid Casting Spinner
 

Yakima Bait Flash Glo UV Squid Casting Spinner

Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hoo


 
Image of Missile Baits Chunky D Craw - Bruiser Flash
 

Missile Baits Chunky D Craw - Bruiser Flash

Believe it when Missile Baits owner and Bass pro angler John Crews says the Chunky D Craw kicksike a mule. Big bass back him up with the bites to prove it. The hard-thumping flappers come alive as a flipping bait on a Texas rig or as a ful


 
Image of Carolina Lures Mr. Mahi Squid Flash Rig - 6'' - Dolphin
 

 
Image of "Zoom Z-Craw - 3-1/2"" - Green Pumpkin Flash - 8 pack"
 

"Zoom Z-Craw - 3-1/2"" - Green Pumpkin Flash - 8 pack"

When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, thisifelike creature sends out plenty of attention-ge


 
Image of "Bass Mafia Capo Crankbait - Sexy Flash - 3"" - .9 oz."
 

"Bass Mafia Capo Crankbait - Sexy Flash - 3"" - .9 oz."

The Bass Mafia Capo Crankbait commands deep water with precision and purpose, dominating humps,edges, and offshore structure where trophy bassurk. The bait's flat-bellied frame glides with a razor-tight wobble perfected to trigger strike





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