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The D Stroyer and Baby D Stroyer from Missile Baits is a monster creature bait with big appendages with twin tails on the rear that won't stop moving. A ribbed body holds the hook firmly and allows for quick hook penetration. The D Stroyer is ideal f
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
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The Nomad Design Double Down Jerkshad features a split-tail design with bulbs at the tips that pair with wings on each side to deliver incredible fish-enticing action. This swimbait boasts a recessed belly slot that makes it easy to rig weed
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
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Saltwater anglers willove the Heddon Chug'n Spook! Inshore predators such as snooks and reds do 180-degree turns to charge the Heddon Chug'n Spook. This popularure combines a walk-the-dog action with a surprising surface disturbance and aoud O
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When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, thisifelike creature sends out plenty of attention-ge
The Rip Curl Flash Bomb 5mm Round Toe Bootie ensures we still get our fill of ripping waves when the winter waters roll in. The thick neoprene build retains heat to keep feeling in our toes, letting us stay out longer. Equipped with a dual hook-and-loop...
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
The Oiselle Boom Bra has quickly become a high-support favorite, offering the perfect blend of style, comfort, and functionality. Whether we're powering through high-intensity workouts or enjoying a low-impact yoga session, this bra keeps us feeling secure...
The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hoo
The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. The improved Savage Gear Sucker is the most realistic sucker paddle swimbait ever created, offering heightened...
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With sharper colors and hard-kicking action, the Savage Gear Cannibal Shad swimbait is deadlier than ever. Its specially designed paddle tail and striated back-body pump out amazing vibration that appeals to all species, and Savage Gear's st
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
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Unbelievable action! The Michigan Stinger Trolling Spoon is one of the great flutter spoons for trout, salmon, pike, walleye, and musky. Regardless of what you may have been told, when it comes to trolling for king salmon, size does matter. Don't be
The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture and scent. The match makes for a swimbait with a thick ribbed body and a small pintail that creates a seductive...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
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Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti
The Savage Gear 3D Sucker swimbait matches in impressive 3D detail one of the preferred forages of sizeable predatory game fish, especially musky. The improved Savage Gear Sucker is the most realistic sucker paddle swimbait ever created, offering heightened...