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Skeet Reese creates yet another soft-bait superstar in the Berkley PowerBait The Boss Grub, a versatile bite bringer combining a delicious finesse grub body with fast-action Pit-Boss-style twin tails. The chunky profile works well a
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The patent-pending Honey Comb construction of the Berkley PowerBait Paddlin' PowerStinger proves a swimbait can be ultra-lifelike without sacrificing extended durability. Thick baitfish profile with boot tail swims justike bass' f
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You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater
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Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal
The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...
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Upgrade your midstrolling andive-sonar techniques with the Yamamoto Baits Hinge Minnow, a premium rolling minnow delivering elite performance for anglers of all skillevels. The minnow bait's jointed tail section produces a natural, hinged motion
Wapsi Midge Flash is a finer, shorter twisted Mylar material tailored for tying the smallest flies, giving tiers the ability to add subtle flash without overwhelming delicate patterns. Perfect for midges, Griffith's Gnats, and small nymphs, this flash...
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
The Do-It Flash Series Skirts bring extra flash and movement to your custom jigs and spinnerbaits, helping trigger reaction strikes from bass, pike, and other aggressive gamefish. Each pre-banded 5 in. skirt is loaded with Flashabou strands that shimmer...
The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a
The Heddon Sonar Flash Blade Bait gives anglers a proven multi-technique option for triggering strikes from bass, walleye, crappie, and other predatory fish in any depth of water. Its three line-tie holes allow quick adjustments to match your presentation...
If you thought East Coast fall surfing was killer, just wait until winter rolls around. With the Rip Curl Flash-Bomb 5/3mm 5-Finger Glove, you can keep your digits warm while you paddle through the cold foam all day long. Its 5/3mm E3 neoprene fabric...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
Wapsi Midge Flash is a finer, shorter twisted Mylar material tailored for tying the smallest flies, giving tiers the ability to add subtle flash without overwhelming delicate patterns. Perfect for midges, Griffith's Gnats, and small nymphs, this flash...
The Rip Curl Flash Bomb 5mm Round Toe Bootie ensures we still get our fill of ripping waves when the winter waters roll in. The thick neoprene build retains heat to keep feeling in our toes, letting us stay out longer. Equipped with a dual hook-and-loop...
The Flash Blend Baitfish Brush makes tying lifelike, full-profile baitfish patterns fast and consistent. With synthetic fibers and subtle flash set on a stainless steel core, this brush builds bodies, collars, and heads with ease. Available in 1-inch,...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
The Shimano Armajoint 190SF Flash Boost tackles the challenge of easily casting bulky swimbaits. Shimano's ARMABOOST technology allows the bait to fold in half mid-cast, resulting in longer and more accurate throws, then snaps back to full length upon...
"What Our Gearhead® Experts Are Saying: ""I’ve been riding the Ripley V5 XT build for a while, and it nails that perfect trail feel—quick to accelerate, easy to throw around, and still composed when the terrain gets chunky. The DW-Link keeps it surprisingly...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
Berkley Dough Rider Minnow puts scent and profile to work when trout, bass, and panfish need a reason to commit, pairing a lifelike minnow shape with a system that carries and disperses PowerBait Dough. Scent Vent technology holds dough securely and releases...
Introducing the Fishing Addiction Gear Perch Fly Rig - meticulously crafted for optimal performance. These 24-inch rigs features 2 gold Aberdeen hooks and are the result of extensive time on the water and product development. The Perch Fly Rig is designed...
Roger's Flash Kandy Streamer Egg Fly is the perfect cross between a streamer and an egg fly! The streamer egg pattern has been tested and proven on the steelhead and salmon tributaries of the Great Lakes and is sure to be a great fly for trout and salmon...