"What Our Gearhead® Experts Are Saying:""I’ve been impressed with how balanced the Sphere KinetiCore feels—it’s light, breathable, and fits like a glove thanks to the TurnSys dial. The ventilation keeps me cool on long climbs, and the KinetiCore...
The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...
"What Our Gearhead® Experts Are Saying:""These are some of the most beginner-friendly kids’ skis I’ve worked with—light, easy to turn, and the bindings are super quick to adjust. They’re awesome for ski school and getting the little ones excited...
The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
"What Our Gearhead® Experts Are Saying: ""I grab this tank for warm runs and long efforts under a hydration pack. The seamless build really cuts down on chafing, and the fabric stays soft and fresh even after sweaty miles. It’s light, breathable, and...
"What Our Gearhead® Experts Are Saying: ""I’ve worn a lot of high-support sports bras, and the Queen Bra is easily one of the best. The molded cups feel secure but breathable, and the adjustable straps let me dial in the perfect fit. I love that you...
Berkley Dough Rider Minnow puts scent and profile to work when trout, bass, and panfish need a reason to commit, pairing a lifelike minnow shape with a system that carries and disperses PowerBait Dough. Scent Vent technology holds dough securely and releases...
"What Our Gearhead® Experts Are Saying: ""I’ve worn a lot of high-support sports bras, and the Queen Bra is easily one of the best. The molded cups feel secure but breathable, and the adjustable straps let me dial in the perfect fit. I love that you...
The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
The T-Dub Kayak Helmet was born because the original TDUB kayaking crew wanted more coverage than the Shaggy Helmet (and to contain their prolific mountain-man locks), so after some concerted lobbying for such a product, the folks at Shred Ready...
The Dreamweaver Short Shallow Diver features a unique design with original molds and components, made by anglers for anglers. This lure is designed to target all species of gamefish, from walleye, salmon, steelhead, trout and bass to inshore species like...
The Rip Curl Flash Bomb 5mm Round Toe Bootie ensures we still get our fill of ripping waves when the winter waters roll in. The thick neoprene build retains heat to keep feeling in our toes, letting us stay out longer. Equipped with a dual hook-and-loop...
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
The Yamamoto Fat Shad Shape Worm features a bulkier profile, enhancing the proven baitfish silhouette and helping anglers draw more attention and trigger more bites when targeting smallmouth, largemouth, and spotted bass. Measuring 4 inches, this soft...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
Introducing the Fishing Addiction Gear Perch Fly Rig - meticulously crafted for optimal performance. These 24-inch rigs features 2 gold Aberdeen hooks and are the result of extensive time on the water and product development. The Perch Fly Rig is designed...
The Roger's Flash Kandy Streamer Egg Fly - 2 Pack gives tributary anglers a standout hybrid pattern that blends the triggering qualities of a streamer with the familiar draw of an egg fly. Proven on Great Lakes steelhead and salmon water, this unique...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...
A Reef Runner Ripshad 44 Mag Crankbait is one of a kind! Do you want to get deep? The Reef Runner 44 Mag is one of the deepest diving in its class, trolled to depths of up to 30 feet. Or, if you prefer throwing Mag 44 lures, they cast and retrieve to...
The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture and scent. The match makes for a swimbait with a thick ribbed body and a small pintail that creates a seductive...