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Image of Bomber Next Gen Jointed Long A - Silver Flash Black
 

Bomber Next Gen Jointed Long A - Silver Flash Black

Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti


 
Image of Missile Baits Chunky D Craw - Bruiser Flash
 

Missile Baits Chunky D Craw - Bruiser Flash

Believe it when Missile Baits owner and Bass pro angler John Crews says the Chunky D Craw kicksike a mule. Big bass back him up with the bites to prove it. The hard-thumping flappers come alive as a flipping bait on a Texas rig or as a ful


 
Image of "BOOYAH Flash Point Jerkbait - 4-1/2"" - Elegy Bone"
 

"BOOYAH Flash Point Jerkbait - 4-1/2"" - Elegy Bone"

Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele


 
Image of "Missile Baits Spunk Shad - Bruiser Flash - 3-1/2"""
 

"Missile Baits Spunk Shad - Bruiser Flash - 3-1/2"""

Thanks to a thick ribbed body tapering to a small pintail, Missile Baits Spunk Shad wiggles nonstop with a magical shimmy action unlike anything you've seen before. You'll want to try this go-to trailer on just about everything – scroun


 
Image of "Zoom Salty Super Fluke - Silver Flash - 5-1/4"""
 

"Zoom Salty Super Fluke - Silver Flash - 5-1/4"""

Without a doubt, the Zoom Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a regular Flu


 
Image of Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - XL
 

Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - XL

The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be


 
Image of "Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Flash Perch"
 

"Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Flash Perch"

Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal


 
Image of Bass Pro Shops XPS Speed Shad - 4.8'' - Bluegill Flash
 

Bass Pro Shops XPS Speed Shad - 4.8'' - Bluegill Flash

Our incredible Bass Pro Shops XPS Speed Shad sports an oversized paddle tail for heavy swimming action. For versatility and ease of rigging, we've included a hook slot at the top and at the bottom. A ribbed body gives off extra vibrations to


 
Image of "Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 7"""
 

"Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 7"""

When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red


 
Image of "Savage Gear RevMag Walker - White Flash - 4-3/4"" - 1 oz."
 

"Savage Gear RevMag Walker - White Flash - 4-3/4"" - 1 oz."

Instantly upgrade your topwater presentations with the Savage Gear RevMag Walker, a cutting-edgeure designed to dominate as soon as it hits the water. Every detail reflects precision engineering, highlighted by a patent-pending reverse magnetic wei


 
Image of Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - 2XL
 

Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - 2XL

The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be


 
Image of Chompers Skirted Football Jig - 1/2 oz. - Black/Blue Flash
 

Chompers Skirted Football Jig - 1/2 oz. - Black/Blue Flash

Effective when fished along or paired with a plastic trailer, Chompers Skirted Football Jigs feature chip-resistant, football-shaped heads which help them bounce along the bottom without rolling or snagging. A sharp VMC Hook forms the business end of


 
Image of Missile Baits Ned Bomb - 3-1/4'' - Green Pumpkin Flash
 

Missile Baits Ned Bomb - 3-1/4'' - Green Pumpkin Flash

Finesse fishing behind finesse fishermen? You'll still get more bites with a Missile Baits Ned Bomb. This is the wildly successful D Bomb gone Ned-style, toned down to deliver a subtle actionike no other bait can. The Ned Bomb's thick, dee


 
Image of "Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 5"""
 

"Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 5"""

When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red


 
Image of "Berkley PowerBait Unrigged CullShad - Sight Flash - 6"""
 

"Berkley PowerBait Unrigged CullShad - Sight Flash - 6"""

Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a newevel. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety o


 
Image of "Berkley PowerBait The Boss Grub - 3"" - Bluegill Flash"
 

"Berkley PowerBait The Boss Grub - 3"" - Bluegill Flash"

Skeet Reese creates yet another soft-bait superstar in the Berkley PowerBait The Boss Grub, a versatile bite bringer combining a delicious finesse grub body with fast-action Pit-Boss-style twin tails. The chunky profile works well a


 
Image of BOOYAH Flash Point Deep Jerkbait | Pro Pink; 4 1/2 in.
 

BOOYAH Flash Point Deep Jerkbait | Pro Pink; 4 1/2 in.

When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....


 
Image of Damiki Vault Blade Bait | Flash Gill; 1/2 oz.
 

Damiki Vault Blade Bait | Flash Gill; 1/2 oz.

The Damiki Vault is a small, vibration, blade bait offering anglers three settings for tying the line. The front hole provides maximum action for vertical jigging. The middle hole is great for a medium to fast retrieve, and the rear hole provides maximum...


 
Image of BOOYAH Flash Point Deep Jerkbait | Canary; 4 1/2 in.
 

BOOYAH Flash Point Deep Jerkbait | Canary; 4 1/2 in.

When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....


 
Image of "BOOYAH Flash Point Jerkbait - 4-1/2"" - Chrome Dome"
 

"BOOYAH Flash Point Jerkbait - 4-1/2"" - Chrome Dome"

Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele


 
Image of Addicted Fishing Micro Worms | Black Flash; 2 1/2 in.
 

Addicted Fishing Micro Worms | Black Flash; 2 1/2 in.

Addicted Fishing Micro Worms present a compact, natural profile that draws strikes from trout, steelhead, panfish, and other light-biting species. Measuring 2.5 inches, their soft yet durable plastic construction allows them to hold up through multiple...


 
Image of Hawken Fire Flies Marabou Flash Jig | Nightmare; 1/8 oz.
 

Hawken Fire Flies Marabou Flash Jig | Nightmare; 1/8 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of Rip Curl Flash Bomb 5mm Round Toe Bootie Black, 13.0
 

Rip Curl Flash Bomb 5mm Round Toe Bootie Black, 13.0

The Rip Curl Flash Bomb 5mm Round Toe Bootie ensures we still get our fill of ripping waves when the winter waters roll in. The thick neoprene build retains heat to keep feeling in our toes, letting us stay out longer. Equipped with a dual hook-and-loop...


 
Image of Rapala Deep Tail Dancer | Clown Flash; 3 1/2 in.
 

Rapala Deep Tail Dancer | Clown Flash; 3 1/2 in.

Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...


 
Image of Yamamoto Original Senko Worms | Green Flash; 5 in.
 

Yamamoto Original Senko Worms | Green Flash; 5 in.

Bass anglers everywhere trust the Yamamoto Original Senko Worm to put fish in the boat when nothing else will. This legendary soft plastic features a ribbed stick-style body with an egg sac midsection, packed with salt for the perfect sink rate and subtle...





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