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Image of Berkley Dough Rider Minnow | White Flash; 1/8 oz.
 

Berkley Dough Rider Minnow | White Flash; 1/8 oz.

Berkley Dough Rider Minnow puts scent and profile to work when trout, bass, and panfish need a reason to commit, pairing a lifelike minnow shape with a system that carries and disperses PowerBait Dough. Scent Vent technology holds dough securely and releases...


 
Image of Keitech Fat Swing Impact | Silver Flash Minnow; 6.8 in.
 

Keitech Fat Swing Impact | Silver Flash Minnow; 6.8 in.

The Keitech Fat Swing Impact gives bass anglers a dependable swimbait for flipping grass, slow-rolling points, and firing Alabama Rigs at feeding schools, pairing a tapered ribbed body that distorts its profile like a fleeing shad with a heavy-thumping...


 
Image of Shimano Armajoint 190SF Flash Boost | ST Purple
 

Shimano Armajoint 190SF Flash Boost | ST Purple

The Shimano Armajoint 190SF Flash Boost tackles the challenge of easily casting bulky swimbaits. Shimano's ARMABOOST technology allows the bait to fold in half mid-cast, resulting in longer and more accurate throws, then snaps back to full length upon...


 
Image of Lazer Sphere Kineticore Helmet Flash Orange, L
 

Lazer Sphere Kineticore Helmet Flash Orange, L

"What Our Gearhead® Experts Are Saying:""I’ve been impressed with how balanced the Sphere KinetiCore feels—it’s light, breathable, and fits like a glove thanks to the TurnSys dial. The ventilation keeps me cool on long climbs, and the KinetiCore...


 
Image of Roger's Flash Kandy Streamer Egg Fly - 2 Pack | Cherry
 

Roger's Flash Kandy Streamer Egg Fly - 2 Pack | Cherry

Roger's Flash Kandy Streamer Egg Fly is the perfect cross between a streamer and an egg fly! The streamer egg pattern has been tested and proven on the steelhead and salmon tributaries of the Great Lakes and is sure to be a great fly for trout and salmon...


 
Image of Rip Curl Flash Bomb 3mm Narrow H S/Toe Bootie Black, 5.0
 

Rip Curl Flash Bomb 3mm Narrow H S/Toe Bootie Black, 5.0

Whether we're surfing, paddling, or finding other ways to play in the water, Rip Curl's Flash Bomb 3mm Narrow Hidden Split Toe Booties provide us with a solid base for our aquatic activities. These booties features 3mm neoprene to insulate our feet from...


 
Image of Michigan Stinger Standard Spoon | UV Pink Flash; 3 3/4 in.
 

Michigan Stinger Standard Spoon | UV Pink Flash; 3 3/4 in.

The Michigan Stinger Standard Spoon is a proven fish-catching machine, delivering an irresistible flutter action that triggers strikes from walleye, trout, salmon, pike, musky, and bass. Originally designed for walleye, this versatile spoon has become...


 
Image of Missile Baits Ike's Mini Swim Jig | Shad Flash; 3/16 oz.
 

Missile Baits Ike's Mini Swim Jig | Shad Flash; 3/16 oz.

Missile Baits Ike's Mini Swim Jig aims to be your newest limit-getting bass bait! The swimming sibling to the popular Mini Flip Jig devised by Bassmaster Classic Champion Mike "Ike" Iaconelli cruises the waters - its unmistakable 3D eyes really stand...


 
Image of Worden's Double Flash Rooster Tail | Chartreuse; 1/8 oz.
 

Worden's Double Flash Rooster Tail | Chartreuse; 1/8 oz.

The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....


 
Image of Lazer Sphere Helmet Aeroshell Flash Yellow, S
 

Lazer Sphere Helmet Aeroshell Flash Yellow, S

Keep the rain, snow and mud from getting inside your helmet, or use as a quick aerodynamic solution to close off the front and side vents. Aeroshell is a great accessory for compatible Lazer helmets!


 
Image of Clam Tikka Flash | Chartreuse Wonderbread Glow; 3/32 oz.
 

Clam Tikka Flash | Chartreuse Wonderbread Glow; 3/32 oz.

The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...


 
Image of Booyah Flash Point Jerkbait | Bleeding Pearl; 4 1/4 in.
 

Booyah Flash Point Jerkbait | Bleeding Pearl; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of Missile Baits Spunk Shad | Bruiser Flash; 3 1/2 in.
 

Missile Baits Spunk Shad | Bruiser Flash; 3 1/2 in.

The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture...


 
Image of Strike King Rage Menace | Pearl Flash; 3.5 in.
 

Strike King Rage Menace | Pearl Flash; 3.5 in.

The grub just got an upgrade with the Strike King Rage Menace! Throw away those traditional grubs and give the Rage Menace a go! This soft bait features a streamlined body that helps it dart into cover without getting snagged up. The ribbed body and paddle...


 
Image of Missile Baits Spunk Shad | Bruiser Flash; 3 in.
 

Missile Baits Spunk Shad | Bruiser Flash; 3 in.

The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture...


 
Image of Worden's Original Rooster Tail | Flash White; 3/8 oz.
 

Worden's Original Rooster Tail | Flash White; 3/8 oz.

Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...


 
Image of BOOYAH Flash Point Jr. Deep Jerkbait | Pro Pink; 4 in.
 

BOOYAH Flash Point Jr. Deep Jerkbait | Pro Pink; 4 in.

The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...


 
Image of Midwest Industries Flash Hider/Impact Device
 

Midwest Industries Flash Hider/Impact Device

"Reduce felt recoil and muzzle flash with the Midwest Industries AT Flash Hider/Impact Device. Melonite-finished tool-steel construction offersasting durability and superior corrosion resistance. Includes crush washer. Mfrs.ifetime warranty.


 
Image of Hildebrandt Double Flash Musky Spinner - Thriller
 

Hildebrandt Double Flash Musky Spinner - Thriller

Whether it's fished fast or slow, Hildebrandt's Double Flash™ Musky Spinner's combination of a pulsating tinsel skirt and twin, size 8, Hildebrandt Sure Spin™ blades gets a muskie's attention and keeps it until they strike. At 2 oz., you ca


 
Image of "Berkley PowerBait Unrigged CullShad - Sight Flash - 5"""
 

"Berkley PowerBait Unrigged CullShad - Sight Flash - 5"""

Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a newevel. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety o


 
Image of Zoom Swimmin' Super Fluke - Bluegill Flash
 

Zoom Swimmin' Super Fluke - Bluegill Flash

The world's most popular soft jerkbait now sports a high-action swimming paddle tail. The Zoom Swimmin' Super Fluke™ is a true swimmer and is recommended for schooling bass or as a search tool that's handy forocating fish. For schooli


 
Image of Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - L
 

Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - L

The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be


 
Image of "Yamamota Baits Yamatanuki Grub - Sight Flash - 4-1/4"""
 

"Yamamota Baits Yamatanuki Grub - Sight Flash - 4-1/4"""

The extra-dense Yamamota Baits Yamatanuki Grub allows you to fish it weightless for supreme realism, excellent castability, and a fast rate of fall. Considered the original heavy soft-plastic bait, the Yamatanuki grub achieved popularity in Japan f


 
Image of "BOOYAH Flash Point Jerkbait - 4-1/2"" - Copper Shad"
 

"BOOYAH Flash Point Jerkbait - 4-1/2"" - Copper Shad"

Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele


 
Image of "Creek Chub Striper Strike - 5"" - Blue Flash"
 

"Creek Chub Striper Strike - 5"" - Blue Flash"

Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub Strip





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