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Image of Clam Tikka Flash | Chartreuse Wonderbread Glow; 3/32 oz.
 

Clam Tikka Flash | Chartreuse Wonderbread Glow; 3/32 oz.

The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...


 
Image of "Reef Runner Flash Shad - Chrome Blue - 3"""
 

"Reef Runner Flash Shad - Chrome Blue - 3"""

Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a


 
Image of Booyah Flash Point Jerkbait | Bleeding Pearl; 4 1/4 in.
 

Booyah Flash Point Jerkbait | Bleeding Pearl; 4 1/4 in.

The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...


 
Image of Missile Baits Spunk Shad | Bruiser Flash; 3 1/2 in.
 

Missile Baits Spunk Shad | Bruiser Flash; 3 1/2 in.

The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture...


 
Image of Strike King Rage Menace | Pearl Flash; 3.5 in.
 

Strike King Rage Menace | Pearl Flash; 3.5 in.

The grub just got an upgrade with the Strike King Rage Menace! Throw away those traditional grubs and give the Rage Menace a go! This soft bait features a streamlined body that helps it dart into cover without getting snagged up. The ribbed body and paddle...


 
Image of Missile Baits Spunk Shad | Bruiser Flash; 3 in.
 

Missile Baits Spunk Shad | Bruiser Flash; 3 in.

The Missile Baits Spunk Shad is a soft plastic pintail swimbait, and if it looks familiar, you're right. The Spunk Shad from Missile Baits came about through a partnership with Hog Farmer Baits to use their molds with Missile Baits' signature texture...


 
Image of Worden's Original Rooster Tail | Flash White; 3/8 oz.
 

Worden's Original Rooster Tail | Flash White; 3/8 oz.

Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...


 
Image of Strike King Rage Swimmer - 4-3/4'' - Pearl Flash
 

Strike King Rage Swimmer - 4-3/4'' - Pearl Flash

Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,


 
Image of Bomber Next Gen Jointed Long A - Silver Flash Red Head
 

Bomber Next Gen Jointed Long A - Silver Flash Red Head

Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti


 
Image of Keitech Swing Impact Swimbait - Sight Flash
 

Keitech Swing Impact Swimbait - Sight Flash

Call on the realistic swimming skills of a tournament winner in the Keitech Swing Impact Swimbait. The tight wobbling action provokes predators into striking better than competing swimbaits. A unique 2-tone color injection process mixes diff


 
Image of Midwest Industries Flash Hider/Impact Device
 

Midwest Industries Flash Hider/Impact Device

"Reduce felt recoil and muzzle flash with the Midwest Industries AT Flash Hider/Impact Device. Melonite-finished tool-steel construction offersasting durability and superior corrosion resistance. Includes crush washer. Mfrs.ifetime warranty.


 
Image of Hildebrandt Double Flash Musky Spinner - Thriller
 

Hildebrandt Double Flash Musky Spinner - Thriller

Whether it's fished fast or slow, Hildebrandt's Double Flash™ Musky Spinner's combination of a pulsating tinsel skirt and twin, size 8, Hildebrandt Sure Spin™ blades gets a muskie's attention and keeps it until they strike. At 2 oz., you ca


 
Image of "Berkley PowerBait Unrigged CullShad - Sight Flash - 5"""
 

"Berkley PowerBait Unrigged CullShad - Sight Flash - 5"""

Word on the water says the Berkley PowerBait Unrigged CullShad takes shallow swimbaits to a newevel. Now's the time for you to find out what makes the Berkley Cullshad such a big draw to bass. The unrigged version can be fished a variety o


 
Image of BOOYAH Flash Point Jr. Deep Jerkbait | Pro Pink; 4 in.
 

BOOYAH Flash Point Jr. Deep Jerkbait | Pro Pink; 4 in.

The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...


 
Image of Zoom Swimmin' Super Fluke - Bluegill Flash
 

Zoom Swimmin' Super Fluke - Bluegill Flash

The world's most popular soft jerkbait now sports a high-action swimming paddle tail. The Zoom Swimmin' Super Fluke™ is a true swimmer and is recommended for schooling bass or as a search tool that's handy forocating fish. For schooli


 
Image of Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - L
 

Gobi Heat Flash Heated Hi-Vis Jacket for Men - Hi-Vis Yellow - L

The Gobi Heat Flash Heated Hi-Vis Jacket for Men delivers zoned heat straight to your core so you stay warm, plus the bright, reflective design ensures you are seen on the jobsite. 2 heat zones in the chest, 2 in the abdomen, and 1 on the back can be


 
Image of "Yamamota Baits Yamatanuki Grub - Sight Flash - 4-1/4"""
 

"Yamamota Baits Yamatanuki Grub - Sight Flash - 4-1/4"""

The extra-dense Yamamota Baits Yamatanuki Grub allows you to fish it weightless for supreme realism, excellent castability, and a fast rate of fall. Considered the original heavy soft-plastic bait, the Yamatanuki grub achieved popularity in Japan f


 
Image of "BOOYAH Flash Point Jerkbait - 4-1/2"" - Copper Shad"
 

"BOOYAH Flash Point Jerkbait - 4-1/2"" - Copper Shad"

Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele


 
Image of Rapala Deep Tail Dancer | Flash Perch; 4 3/8 in.
 

Rapala Deep Tail Dancer | Flash Perch; 4 3/8 in.

Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...


 
Image of "Creek Chub Striper Strike - 5"" - Blue Flash"
 

"Creek Chub Striper Strike - 5"" - Blue Flash"

Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub Strip


 
Image of Heddon Sonar Flash Blade Bait | Silver; 1/2 oz.
 

Heddon Sonar Flash Blade Bait | Silver; 1/2 oz.

The Heddon Sonar Flash Blade Bait gives anglers a proven multi-technique option for triggering strikes from bass, walleye, crappie, and other predatory fish in any depth of water. Its three line-tie holes allow quick adjustments to match your presentation...


 
Image of Shimano Armajoint 190SS Flash Boost | ST Purple
 

Shimano Armajoint 190SS Flash Boost | ST Purple

The Shimano Armajoint 190SS Flash Boost answers the challenge of casting a big jointed swimbait in search of trophy fish. With the power of Shimano's proprietary ARMABOOST technology, casting distance and accuracy are significantly increased by reducing...


 
Image of "Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Silver Flash"
 

"Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Silver Flash"

Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal


 
Image of Rip Curl Flash Bomb 5mm Round Toe Bootie Black, 8.0
 

Rip Curl Flash Bomb 5mm Round Toe Bootie Black, 8.0

The Rip Curl Flash Bomb 5mm Round Toe Bootie ensures we still get our fill of ripping waves when the winter waters roll in. The thick neoprene build retains heat to keep feeling in our toes, letting us stay out longer. Equipped with a dual hook-and-loop...


 
Image of Lucky Craft SW Flash Minnow Wake - MS Anchovy
 

Lucky Craft SW Flash Minnow Wake - MS Anchovy

Theucky Craft SW Flash Minnow Wake bait is perfect for targeting fish in the upper part of the water column. Built for situations when fish are feeding on prey near the surface, theucky Craft Flash Minnow produces aifelike swimming act





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