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Image of Death Roe Scented Soft Beads | Fire/Flake Series/UV; 3/8 in.
 

Death Roe Scented Soft Beads | Fire/Flake Series/UV; 3/8 in.

Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...


 
Image of Worden's Double Flash Rooster Tail | Fire Tiger; 3/8 oz.
 

Worden's Double Flash Rooster Tail | Fire Tiger; 3/8 oz.

The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....


 
Image of Bass Pro Shops Tourney Special Crankbait - Fire Tiger
 

Bass Pro Shops Tourney Special Crankbait - Fire Tiger

Net some fish and a great deal with the high-quality, value priced Bass Pro Shops Tourney Special Crankbait. Our Tourney Special Crankbait combines extreme value with extreme fish-catching appeal so you can boat more fish foress money. Boa


 
Image of VMC Dressed X-Rap Treble Hooks | Fire Tiger/Black Nickel; 6
 

VMC Dressed X-Rap Treble Hooks | Fire Tiger/Black Nickel; 6

VMC Dressed X-Rap Treble Hooks are constructed of durable, high-carbon steel and dressed with natural fibers. The super-sharp points provide a powerful, smooth, and quick penetration. The tail on these X-Rap Treble Hooks offer flash and some extra swimming...


 
Image of Storm Deep Jr. ThunderStick MadFlash | Blue Pink Fire UV; 3 1/2 in.
 

Storm Deep Jr. ThunderStick MadFlash | Blue Pink Fire UV; 3 1/2 in.

The Storm Deep Jr. ThunderStick MadFlash features a deep diving lip, traditional colors and finishes plus UV Bright finishes, 3D holographic eyes and external scale pattern even the baitfish can't tell it's a lure. All species of fish will devour this...


 
Image of Strike King Thunder Cricket Swimjig - 3/8 oz. - Fire Craw
 

Strike King Thunder Cricket Swimjig - 3/8 oz. - Fire Craw

Bladed swim jigs belong in every bass angler's arsenal. Take a tip from the pros, and put a Strike King Thunder Cricket Swimjig on top. This meticulously configured premium jig took high honors during extensive testing by the Strike King Pro


 
Image of Strike King Denny Brauer Structure Jig - 3/8 oz. - Fire Craw
 

Strike King Denny Brauer Structure Jig - 3/8 oz. - Fire Craw

One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King's Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special Owner 2X strong Cutting Point hook has a zero deg


 
Image of Pautzke Balls O' Fire Salmon Eggs | Orange Deluxe
 

Pautzke Balls O' Fire Salmon Eggs | Orange Deluxe

Pautzke Balls O' Fire Salmon Eggs are the original salmon egg and after more than 75 years, still the best. Pautzke Balls O' Fire Salmon Eggs are the world's most recognized and best selling egg. Hands down, more trout have been caught on Pautzke's than...


 
Image of 5.11 Tactical Cotton Canvas Pants for Men - Fire Navy - 38x32
 

5.11 Tactical Cotton Canvas Pants for Men - Fire Navy - 38x32

5.11 Tactical Cotton Canvas Pants for Men serve up the first tactical pants—the true original and a popular choice for professionals for decades. Made of 100% cotton canvas, these classic 5.11 Tactical pants have superior durability, co


 
Image of Columbia Fire Side II Sherpa Jacket - Women's Shark, M
 

Columbia Fire Side II Sherpa Jacket - Women's Shark, M

Columbia named the Fire Side Sherpa Jacket for the obvious reason—because it is perfect for bundling up in next to the fire. Whether you are home on a winter evening or spending the night out in the wilderness, the extra-cozy high-pile fleece keeps...


 
Image of Northland Pro Walleye Float'N Crawler Harness | Fire Perch
 

Northland Pro Walleye Float'N Crawler Harness | Fire Perch

Northland Pro Walleye Float'N Crawler Harnesses are the complete package for serious walleye anglers. These harnesses were designed by the combined efforts of Jason Mitchell and the Northland Product Development Team.Pro Walleye Float'N Crawler Harnesses...


 
Image of SIG SAUER P320 Custom Works Fire Control Unit
 

SIG SAUER P320 Custom Works Fire Control Unit

The SIG SAUER P320 Custom Works Fire Control Unit features an exclusive titanium nitride frame and trigger. The flat-faced trigger is skeletonized. A custom serial number is placed on the frame, each starting with FCU. This fire c


 
Image of Bogner - Fire+Ice Tinka2-T Jacket - Women's Espresso Melange, 4
 

Bogner - Fire+Ice Tinka2-T Jacket - Women's Espresso Melange, 4

"What Our Gearhead® Experts Are Saying: ""The Tinka2-T is a solid choice if you want both style and function on the hill. The camo look stands out, but the real win is the recycled Thermore® Ecodown® insulation—it’s warm, light, and easy to move...


 
Image of Bomber 14A Short Shallow Diver | Bengal Fire Tiger; 3 1/2 in.
 

Bomber 14A Short Shallow Diver | Bengal Fire Tiger; 3 1/2 in.

With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...


 
Image of Strike King Hybrid Hunter Jr. Crankbait | Fire Craw
 

Strike King Hybrid Hunter Jr. Crankbait | Fire Craw

Become irresistible to that trophy Bass with the Strike King Hybrid Hunter Jr. Crankbait! The unique lip design of the Hybrid Hunter Jr. is the key to giving this lure an action that is unlike any other! The 90-degree bill creates a dramatic, exaggerated...


 
Image of Yakima Bait Spin-N-Fish 2-Pack | Fire Tiger; 2 in.
 

Yakima Bait Spin-N-Fish 2-Pack | Fire Tiger; 2 in.

The Yakima Bait Spin-N-Fish 2-Pack delivers unmatched versatility and performance for serious anglers targeting big fish. Available in three sizes (2.5, 3.0, and 4.0), these unrigged trolling plugs feature Yakima's patented pull-apart "easy-fill" bait...


 
Image of ADK Custom Jigs Ice Bug Plastic Soft Baits | Fire Tiger
 

ADK Custom Jigs Ice Bug Plastic Soft Baits | Fire Tiger

ADK Custom Jigs Ice Bug Plastic Soft Baits are a general 'buggy' pattern that features 11 waving legs and glow colors to entice strikes. The 3/4 inches long soft plastic baits are representative of the aquatic insects that overwinter at the bottom of...


 
Image of Hawken Fire Flies Marabou Flash Jig | Black-Red-Red Glow; 1/8 oz.
 

Hawken Fire Flies Marabou Flash Jig | Black-Red-Red Glow; 1/8 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of SIG SAUER P365 Custom Works Fire Control Unit
 

SIG SAUER P365 Custom Works Fire Control Unit

The SIG SAUER P365 Custom Works Fire Control Unit adds another unique touch to your micro-compact carry pistol and features an exclusive titanium nitride frame and TiN flat-faced trigger. A custom serial number is placed on the frame, each s


 
Image of Bomber Deep Long A B24A | Fire River Minnow; 3 1/2 in.
 

Bomber Deep Long A B24A | Fire River Minnow; 3 1/2 in.

The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...


 
Image of Strike King KVD Square Bill Crankbait | Fire Tiger; 2.5
 

Strike King KVD Square Bill Crankbait | Fire Tiger; 2.5

The Strike King KVD Square Bill Crankbait was designed by pro angler and BassMaster champion, Kevin VanDam. This crankbait features a square bill design that creates an erratic wandering action and helps deflect it off cover to better entice strikes....


 
Image of Yamamoto Shad Shape Worm Floater | Fire Craw; 5 in.
 

Yamamoto Shad Shape Worm Floater | Fire Craw; 5 in.

The Yamamoto Shad Shape Worm Floater is longer than the popular and proven Shad Shape Worm 4-inch drop shot bait - but with a twist! The Yamamoto 5' Shad Shape Floater takes on large bodies of water and monster bass. The fish-catching shad-like ribbed...


 
Image of River2Sea Nest Raider Soft Bait | Fire Newt; 128 mm
 

River2Sea Nest Raider Soft Bait | Fire Newt; 128 mm

The River2Sea Nest Raider Soft Bait is a rigged soft plastic lizard specially designed for bed fishing for bass, featuring a contoured head and aggressive profile that mimics a waterdog or lizard invading a nest. At 5 inches and 3/4 oz, the bait presents...


 
Image of VMC Tungsten Torpedo Ice Jigging Spoon | Glow Pink Fire UV; 1/8 oz.
 

VMC Tungsten Torpedo Ice Jigging Spoon | Glow Pink Fire UV; 1/8 oz.

The VMC Tungsten Torpedo Ice Jigging Spoon helps ice anglers quickly drop into the strike zone when panfish, walleye, or perch show up on sonar. Made from tungsten for the best return on electronics, this jigging spoon sinks fast to reach fish before...


 
Image of Bogner - Fire+Ice Janka4 Jacket - Women's Night Blue, 6
 

Bogner - Fire+Ice Janka4 Jacket - Women's Night Blue, 6

"What Our Gearhead® Experts Are Saying: ""The Janka4 feels premium the second you zip it up. The 4-way stretch makes it super comfortable for active skiing, while the Thermore® Ecodown® insulation keeps me warm without bulk. I really like the thoughtful...





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