Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
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The Flipping Brush Jig from Chompers is one of the essential tools you'll need to pry stubborn bass from their thick, heavy cover. A beefier version of Chomper's Brush Jig, the Flipping Brush Jig offers the same proven design with a heavier Mustad bl
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Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub Strip
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With sharper colors and hard-kicking action, the Savage Gear Cannibal Shad swimbait is deadlier than ever. Its specially designed paddle tail and striated back-body pump out amazing vibration that appeals to all species, and Savage Gear's st
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Chompers Skirted Brush Jigs are heavy-duty skirted jigs perfect for drawingunkers out of weedy areas. Trim the pliable weedguard to suit your needs. Super sharp, strong black nickel needle-point hooks.
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
The Rip Curl Flash Bomb 5mm Round Toe Bootie ensures we still get our fill of ripping waves when the winter waters roll in. The thick neoprene build retains heat to keep feeling in our toes, letting us stay out longer. Equipped with a dual hook-and-loop...
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Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
Bass anglers everywhere trust the Yamamoto Original Senko Worm to put fish in the boat when nothing else will. This legendary soft plastic features a ribbed stick-style body with an egg sac midsection, packed with salt for the perfect sink rate and subtle...
The Berkley Jack Lipless Crankbait series delivers unmatched performance in casting and vertical presentations. Each model is available in three sizes - Jack 6, Jack 7, and Jack 8 - and targets fish in specific conditions with tailored actions and depth...
"What Our Gearhead® Experts Are Saying: ""I’ve been riding the Ripley V5 XT build for a while, and it nails that perfect trail feel—quick to accelerate, easy to throw around, and still composed when the terrain gets chunky. The DW-Link keeps it surprisingly...
The Do-It Flash Series Skirts bring extra flash and movement to your custom jigs and spinnerbaits, helping trigger reaction strikes from bass, pike, and other aggressive gamefish. Each pre-banded 5 in. skirt is loaded with Flashabou strands that shimmer...
Hareline's polar flash reflector chenille features the same consistency and length as the popular UV Polar Chenille. The main difference between the two is that the Polar Flash Reflector is about half flashy mirror fibers mixed in with the standard translucent...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
Berkley Dough Rider Minnow puts scent and profile to work when trout, bass, and panfish need a reason to commit, pairing a lifelike minnow shape with a system that carries and disperses PowerBait Dough. Scent Vent technology holds dough securely and releases...
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Upgrade your midstrolling andive-sonar techniques with the Yamamoto Baits Hinge Minnow, a premium rolling minnow delivering elite performance for anglers of all skillevels. The minnow bait's jointed tail section produces a natural, hinged motion
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Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hoo
"What Our Gearhead® Experts Are Saying:""I’ve been impressed with how balanced the Sphere KinetiCore feels—it’s light, breathable, and fits like a glove thanks to the TurnSys dial. The ventilation keeps me cool on long climbs, and the KinetiCore...
Whether we're surfing, paddling, or finding other ways to play in the water, Rip Curl's Flash Bomb 3mm Narrow Hidden Split Toe Booties provide us with a solid base for our aquatic activities. These booties features 3mm neoprene to insulate our feet from...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....