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Image of "BOOYAH Flash Point Jerkbait - 4-1/2"" - Bleeding Shad"
 

"BOOYAH Flash Point Jerkbait - 4-1/2"" - Bleeding Shad"

Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele


 
Image of Clam Tikka Flash - Pink Wonderbread Glow - 1/16 oz.
 

Clam Tikka Flash - Pink Wonderbread Glow - 1/16 oz.

Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts snif

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Image of "Rapala CrushCity Customs The Mayor Swimbait - Hot Flash - 3-1/2"""
 

"Rapala CrushCity Customs The Mayor Swimbait - Hot Flash - 3-1/2"""

Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve


 
Image of Chompers Skirted Football Jig - 3/8 oz. - Black/Blue Flash
 

Chompers Skirted Football Jig - 3/8 oz. - Black/Blue Flash

Effective when fished along or paired with a plastic trailer, Chompers Skirted Football Jigs feature chip-resistant, football-shaped heads which help them bounce along the bottom without rolling or snagging. A sharp VMC Hook forms the business end of


 
Image of "Rapala Deep Tail Dancer - 4-1/2"" - 3/4 oz. - Silver Flash"
 

"Rapala Deep Tail Dancer - 4-1/2"" - 3/4 oz. - Silver Flash"

Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal


 
Image of "Rapala CrushCity Customs The Mayor Swimbait - Hot Flash - 2-1/2"""
 

"Rapala CrushCity Customs The Mayor Swimbait - Hot Flash - 2-1/2"""

Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve


 
Image of Strike King Rage Swimmer - 2-3/4'' - Pearl Flash
 

Strike King Rage Swimmer - 2-3/4'' - Pearl Flash

Designed to provoke an immediate reaction, the Strike King Rage Swimmerooks great out of the water, and even better below the surface. Its sleek nose cone and softly ribbed body closely replicate the contours found in nature, and its thin,


 
Image of BOOYAH Flash Point Deep-Diving Jerkbait
 

BOOYAH Flash Point Deep-Diving Jerkbait

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t


 
Image of "Yamamoto Baits Scope Shad - Sight Flash - 4"""
 

"Yamamoto Baits Scope Shad - Sight Flash - 4"""

You'll find the Yamamoto Baits Scope Shad perfect for techniques using forward-facing sonar and much more. Pair this soft shad bait with a Buckeye Scope Head to serve up minnow-like realism that will entice even the most pressured bass. Mega Floater


 
Image of "Reef Runner Flash Shad - Perch Tiger - 3"""
 

"Reef Runner Flash Shad - Perch Tiger - 3"""

Seeing is barely believing when you first drop a Reef Runner Flash Shad into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. Thisipless crankbait is configured with a


 
Image of "Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 3-1/2"""
 

"Z-Man Freshwater Scented Jerk ShadZ - Sight Flash - 3-1/2"""

When the bite gets tough, go with the Z-Man Freshwater Scented Jerk ShadZ™, an instant classic inspired by Jeff Gussy Gustafson's win at the 2023 Bassmaster Classic. The subtle size catches the keen eye of selective bass, walleye, red


 
Image of Offshore Angler King Krusher Flash Skirt
 

Offshore Angler King Krusher Flash Skirt

When the kingfish are in, nothing gets them slashingike our Offshore Angler King Krusher Flash Skirt. This unique trollingure uses wild, bright colors to focus their attention, and a full skirt made of high-action mylar flash strands to


 
Image of "Clarkspoon Fishing Spoon - 2"" - Silver/Chartreuse Flash"
 

"Clarkspoon Fishing Spoon - 2"" - Silver/Chartreuse Flash"

Trolled or cast, the Clarkspoon Fishing Spoon is a favorite of blues, Spanish mackerel, and many other toothy predators. This unique fishing accessory comes equipped with a corrosion-resistant stainless steel hook and built-in bead swivels.


 
Image of Jewel Bait AJ Finesse Jig - 5/16 oz. - Black Blue Flash
 

Jewel Bait AJ Finesse Jig - 5/16 oz. - Black Blue Flash

Aong-time tournament favorite, the Jewel Bait AJ Finesse Jig features an ultra-tough powder-coat finish. Whether you're fishing riprap or blowdowns, you can count on the color of the Jewel Bait AJ Finesse Jig to remain intact. Equipped with a sturd


 
Image of Keitech Swing Impact Swimbait - Sight Flash
 

Keitech Swing Impact Swimbait - Sight Flash

Call on the realistic swimming skills of a tournament winner in the Keitech Swing Impact Swimbait. The tight wobbling action provokes predators into striking better than competing swimbaits. A unique 2-tone color injection process mixes diff


 
Image of Bomber Next Gen Jointed Long A - Silver Flash Blue
 

Bomber Next Gen Jointed Long A - Silver Flash Blue

Expect even more erratic swimming action from the Bomber Next Gen Jointedong A, a realisticure effective at hooking all kinds of baitfish predators –– bass, walleye, pike, musky, stripers, trout, salmon, and more. This producti


 
Image of Strike Alert with Flash Indicator - Fits Freshwater rod
 

Strike Alert with Flash Indicator - Fits Freshwater rod

Fit the Strike Alert to your rod tip and relax! The Strike Alert with Flash Indicator will signal you when a fish takes your bait. Visible from 100 yards, simply place the Strike Alert 2 below your rod tip. The indicator will begin to flash green un


 
Image of "YUM Flash Mob Junior Scottsboro Swimbait Kit - 3"" - Sight Minnow"
 

"YUM Flash Mob Junior Scottsboro Swimbait Kit - 3"" - Sight Minnow"

Now you can get everything you need for a super-effective umbrella rig in one precisely matched kit. The YUM Flash Mob Junior Scottsboro Swimbait Kit pairs a Flash Mob Junior rig, 5 swimbaits, and 5 custom-made 1/8-oz. jig heads with 3/0 hoo


 
Image of Cressi Flash Swim Goggles - Clear/White
 

Cressi Flash Swim Goggles - Clear/White

A must-have for avid swimmers, the Cressi Flash Swim Goggles are ideal for recreational and competition swimming, both indoors and out! These adult swim goggles are characterized by an elastic nose bridge, which allows for perfect adaptabili


 
Image of Steve Farrar's Flash Blend - Shaded Chartreuse
 

Steve Farrar's Flash Blend - Shaded Chartreuse

Steve Farrar's Flash Blend combines colored nylon and flashy Mylar fibers that make it ideal forarger baitfish and shrimp patterns. An aggressive crimp holds a body shape more readily on flies 4&ampquot; andarger, providing a great p


 
Image of Christenson's Tackle Micro Flash - Kokanee Butter
 

Christenson's Tackle Micro Flash - Kokanee Butter

Put more fish in the boat when you're using the Christenson's Tackle Micro Flash. Quality tapes add fish-attracting shine. Exclusive bends produce unique action. Quality tapes to attract fish Exclusive bends for unique action


 
Image of Chompers Skirted Football Jig - 1/2 oz. - Black/Blue Flash
 

Chompers Skirted Football Jig - 1/2 oz. - Black/Blue Flash

Effective when fished along or paired with a plastic trailer, Chompers Skirted Football Jigs feature chip-resistant, football-shaped heads which help them bounce along the bottom without rolling or snagging. A sharp VMC Hook forms the business end of


 
Image of Berkley PowerBait PowerSwitch Shrimp - Pink Flash - 3-1/2'' - 5/8 oz.
 

Berkley PowerBait PowerSwitch Shrimp - Pink Flash - 3-1/2'' - 5/8 oz.

The Berkley PowerBait PowerSwitch Shrimp is designed for easy control, making it perfect to use with Forward Facing Sonar (FFS). Rigged and ready to fish, this Berkley bait removes all the guesswork,eaving you free to tie it on an


 
Image of Montana Fly Company Kreelex Fish Flash - UV Pearl
 

Montana Fly Company Kreelex Fish Flash - UV Pearl

There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate


 
Image of Perfect Hatch Crystal Flash - Fluorescent Chartreuse
 

Perfect Hatch Crystal Flash - Fluorescent Chartreuse

Use Perfect Hatch™ Crystal Flash when you want to draw maximum attention to your fly patterns from predatorsooking for a bite. It reflects almost 3 times the amount ofight compared with that of any other flash. Crafted from a synthetic mater





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