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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
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Effective when fished along or paired with a plastic trailer, Chompers Skirted Football Jigs feature chip-resistant, football-shaped heads which help them bounce along the bottom without rolling or snagging. A sharp VMC Hook forms the business end of
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
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One of the most realistic muskie baits out there gets an innovative major upgrade! The Savage Gear 3D Sucker X-Tail keeps its painstakingly accurate profile and photo print colors, derived from detailed 3D scans of actual suckers and related
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
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Chompers Skirted Brush Jigs are heavy-duty skirted jigs perfect for drawingunkers out of weedy areas. Trim the pliable weedguard to suit your needs. Super sharp, strong black nickel needle-point hooks.
"What Our Gearhead® Experts Are Saying: ""I grab this tank for warm runs and long efforts under a hydration pack. The seamless build really cuts down on chafing, and the fabric stays soft and fresh even after sweaty miles. It’s light, breathable, and...
"What Our Gearhead® Experts Are Saying: ""I’ve worn a lot of high-support sports bras, and the Queen Bra is easily one of the best. The molded cups feel secure but breathable, and the adjustable straps let me dial in the perfect fit. I love that you...
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
Berkley Dough Rider Minnow puts scent and profile to work when trout, bass, and panfish need a reason to commit, pairing a lifelike minnow shape with a system that carries and disperses PowerBait Dough. Scent Vent technology holds dough securely and releases...
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The world's most popular soft jerkbait now sports a high-action swimming paddle tail. The Zoom Swimmin' Super Fluke™ is a true swimmer and is recommended for schooling bass or as a search tool that's handy forocating fish. For schooli
"What Our Gearhead® Experts Are Saying: ""I’ve worn a lot of high-support sports bras, and the Queen Bra is easily one of the best. The molded cups feel secure but breathable, and the adjustable straps let me dial in the perfect fit. I love that you...
The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...
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Focus on the fun with the Bear Archery Flash Recurve Bow Package for Youth. This bow for beginning archers features an ambidextrous riser design built around the world's safest arrow rest, the Whisker Biscuit to keep the arrow secur
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Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner Crankbait into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegend
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
The T-Dub Kayak Helmet was born because the original TDUB kayaking crew wanted more coverage than the Shaggy Helmet (and to contain their prolific mountain-man locks), so after some concerted lobbying for such a product, the folks at Shred Ready...
The Dreamweaver Short Shallow Diver features a unique design with original molds and components, made by anglers for anglers. This lure is designed to target all species of gamefish, from walleye, salmon, steelhead, trout and bass to inshore species like...
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Need a tail-kicking trailer for your spinnerbait, vibrating jig, or scrounger? You'll get a true bite magnet in the Rapala CrushCity™ Customs Freeloader. This soft-plastic bait delivers an irresistible action to tempt game fish
The Rip Curl Flash Bomb 5mm Round Toe Bootie ensures we still get our fill of ripping waves when the winter waters roll in. The thick neoprene build retains heat to keep feeling in our toes, letting us stay out longer. Equipped with a dual hook-and-loop...
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
The Yamamoto Fat Shad Shape Worm features a bulkier profile, enhancing the proven baitfish silhouette and helping anglers draw more attention and trigger more bites when targeting smallmouth, largemouth, and spotted bass. Measuring 4 inches, this soft...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
Introducing the Fishing Addiction Gear Perch Fly Rig - meticulously crafted for optimal performance. These 24-inch rigs features 2 gold Aberdeen hooks and are the result of extensive time on the water and product development. The Perch Fly Rig is designed...