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Image of Great Lakes Finesse Hover Minnow | Fire Craw; 3 1/4 in.
 

Great Lakes Finesse Hover Minnow | Fire Craw; 3 1/4 in.

The Great Lakes Finesse Hover Minnow excels when bass ignore everything else, gliding and darting like a panicked baitfish to trigger reaction bites. Perfect for Cindy Rig, Hover Strolling, Mid Strolling, and Moping, this soft bait's concave belly creates...


 
Image of VMC TechSet Spinner Colorado Harness | Pink Fire Tiger UV; 4
 

VMC TechSet Spinner Colorado Harness | Pink Fire Tiger UV; 4

A VMC Techset Spinner Colorado Harness pulses and shimmers light behind your boat, drawing fish to chase the walleye rig. Each premium crawler harness features a hammered Colorado blade for thump and flash. These highly reflective finishes (some in UV-Bright...


 
Image of Bobby Garland Itty Bit Slab Hunt'R - 1-1/4'' - Bluegill Fire
 

Bobby Garland Itty Bit Slab Hunt'R - 1-1/4'' - Bluegill Fire

Seek out the slabs with the irresistibly appetizing Bobby Garland Itty Bit Slab Hunt'R. This mini-minnow soft bait generates a truly authentic swimming action with all the movement in the tail justike a foraging baitfish. Kin to the Swim'R and Slay


 
Image of Mammut 8.0 Alpine Core Protect Dry Rope Fire/Halo, 40m
 

Mammut 8.0 Alpine Core Protect Dry Rope Fire/Halo, 40m

"What Our Gearhead® Experts Are Saying:""The 8. 0 Alpine Core Protect Dry Rope is my top choice for alpine climbs. The aramid sheath adds incredible cut resistance, which is a huge confidence boost on sharp ridges. It handles like a dream and holds up...


 
Image of Lunker City Fat Fin-S-Fish | Pimp Daddy-Fire Tail
 

Lunker City Fat Fin-S-Fish | Pimp Daddy-Fire Tail

The Lunker City Fat Fin-S-Fish is a modified version of the popular 4' Fin-S Fish lure. This fork-tailed minnow is smaller, with a wider and thicker head that fits perfectly on 1 oz. jig heads. The lure's thinner tail section provides more natural action...


 
Image of Spike-It Dip-N-Glo Scented Soft Plastic Lure Dye | Fire Red; Gamefish
 

Spike-It Dip-N-Glo Scented Soft Plastic Lure Dye | Fire Red; Gamefish

Try a Spike-It Dip-N-Glo Scented Soft Plastic Lure Dye to gain the upper hand as other anglers have done for more than 25 years. Dip-N-Glo is specially designed for dipping soft plastic lures and produces permanent color changes while also attaching powerful...


 
Image of Northland Fishing Tackle Fire-Ball Jig - 1/8 oz. - 1/0 - 5 Pack - Firetiger
 

Northland Fishing Tackle Fire-Ball Jig - 1/8 oz. - 1/0 - 5 Pack - Firetiger

Fish the jighead that's accounted for more walleye tournament wins than all others combined. To say that the Northland Fishing Tackle Fire-Ball Jig has proven deadly on walleyes, saugers, perch and other game fish would be an understatement.


 
Image of Saucony Peregrine 16 Trail Running Shoe - Men's Fire/Black, 10.5
 

Saucony Peregrine 16 Trail Running Shoe - Men's Fire/Black, 10.5

What Our Gearhead® Experts Are Saying:“This version of the Peregrine really nails the balance between agility and comfort. The added foam underfoot makes it more forgiving for long miles, but it still feels fast and precise on techy terrain.”Fast,...


 
Image of Hawken Fire Flies Micro Glow Sticks | Yellow
 

Hawken Fire Flies Micro Glow Sticks | Yellow

Hawken Fire Flies Micro Glow Sticks are some of the smallest light sticks on the market. Two different diameter tubes are included for easy attachment to any leader or hook. Powder based and 50% brighter, these glow sticks are perfect for any night-time...


 
Image of Sufix 832 Advanced Ice Braid Fishing Line - 6 lb. - Fire Camo
 

Sufix 832 Advanced Ice Braid Fishing Line - 6 lb. - Fire Camo

With its R8 Precision Braiding and GORE fiber technology, Sufix 832 Advanced Ice Braid Fishingine offers superior performance for hardwater fishing. It's exceptionally strong with minimal visibility, sheds water easily to reduce f


 
Image of Bink's Ice Spoon with Chain Dropper Hooks | Fire Tiger; 1/8 oz.
 

Bink's Ice Spoon with Chain Dropper Hooks | Fire Tiger; 1/8 oz.

The Bink's Ice Spoon with Chain Dropper Hooks combines the proven attraction of a fluttering spoon with the finesse of a chain dropper hook, creating an irresistible presentation for finicky fish. Built on Bink's standard 1/8 oz and 1/4 oz spoon bodies,...


 
Image of "Strike King Hybrid Hunter Crankbait - Fire Craw - 3"" - 1/2 oz."
 

"Strike King Hybrid Hunter Crankbait - Fire Craw - 3"" - 1/2 oz."

The Strike King Hybrid Hunter travels through milfoil and other clingy weeds better than any other hardbait out there! If you feel a hitch in the natural hunting motion of the bait, just a tiny snap of the rod tip will usually allow theure


 
Image of Pirate Shallow Diving Minnow | Fire Glow Perch
 

Pirate Shallow Diving Minnow | Fire Glow Perch

The Pirate Shallow Diving Minnow emerges as a standout in the competitive world of fishing lures, particularly for anglers targeting the crystal-clear waters of the Great Lakes. This 5-inch plug features a high-definition honeycomb finish, making it one...


 
Image of VMC Tungsten Torpedo Ice Jigging Spoon | Glow Green Fire UV; 1/4 oz.
 

VMC Tungsten Torpedo Ice Jigging Spoon | Glow Green Fire UV; 1/4 oz.

The VMC Tungsten Torpedo Ice Jigging Spoon helps ice anglers quickly drop into the strike zone when panfish, walleye, or perch show up on sonar. Made from tungsten for the best return on electronics, this jigging spoon sinks fast to reach fish before...


 
Image of Astral Bowen Personal Flotation Device Fire Orange, S/M
 

Astral Bowen Personal Flotation Device Fire Orange, S/M

"What Our Gearhead® Experts Are Saying:""I’ve used the Bowen on everything from chill lake paddles to full-day ocean tours, and it’s hands-down one of the most comfortable and thoughtfully designed vests I’ve worn. The side entry is quick and clean,...


 
Image of Pautzke's Green Label Balls O' Fire Salmon Eggs
 

Pautzke's Green Label Balls O' Fire Salmon Eggs

The workhorse of salmon eggs, Pautzke's Greenabel Balls O' Fire Salmon Eggs are the most commonly used salmon egg in the world and have unlocked jaws in every water they've seen. A combination of mainly king and chum eggs


 
Image of Crosman Mag-Fire Extreme Air Rifle Package with Scope - .22 Caliber
 

Crosman Mag-Fire Extreme Air Rifle Package with Scope - .22 Caliber

The Crosman Mag-Fire Extreme Air Rifle Package with Scope features a rifled steel barrel integrated with QuietFire sound suppression technology. The air rifle comes with a picatinny rail-mounted 3-9x40 AO scope, adjustable backup sights, sli


 
Image of ADK Custom Jigs Ice Bug Plastic Soft Baits | Fire Tiger
 

ADK Custom Jigs Ice Bug Plastic Soft Baits | Fire Tiger

ADK Custom Jigs Ice Bug Plastic Soft Baits match the winter forage that panfish and trout expect to see under the ice, imitating aquatic insect nymphs that live and feed on lake and pond bottoms all season. This buggy-style soft plastic measures 3/4 in....


 
Image of "Lunker City Fin-S Fish - 4"" - Chartreuse Flake/Fire Tail"
 

"Lunker City Fin-S Fish - 4"" - Chartreuse Flake/Fire Tail"

Many competitors have tried, but none have successfully duplicated the subtle, gliding action of the famousunker City Fin-S Fish™ softbait. Designed with a thinner, deeper-bodied profile and a seductive forked tail, the Fin-S Fish is


 
Image of Oakley Mountain Fire Sherpa Jacket - Women's Blackout, XL
 

Oakley Mountain Fire Sherpa Jacket - Women's Blackout, XL

"What Our Gearhead® Experts Are Saying: ""This jacket is insanely cozy. I wear it to and from the mountain, around campfires, and even in the lodge. It’s warm without being too bulky and has that classic sherpa texture that just feels like winter.""...


 
Image of Bomber Deep Long A B24A | Fire River Minnow; 3 1/2 in.
 

Bomber Deep Long A B24A | Fire River Minnow; 3 1/2 in.

The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...


 
Image of Storm Wiggle Wart MadFlash Crankbait | Fire Tiger; 2 in.
 

Storm Wiggle Wart MadFlash Crankbait | Fire Tiger; 2 in.

Storm Wiggle Wart MadFlash Crankbait sport the same great features as the Original Wiggle Warts, but with new colors and finishes designed to maximize the flash factor. These lures feature external scale patterns with bright UV, glow, and natural baitfish...


 
Image of Solo Stove Bonfire 2.0 Portable Fire Pit Heat Deflector
 

Solo Stove Bonfire 2.0 Portable Fire Pit Heat Deflector

Spread the heat from your high performance Bonfire 2.0 Portable Fire Pit out even more with the Solo Stove Bonfire 2.0 Portable Fire Pit Heat Deflector. A great accessory for outdoor gatherings with friends and family on cool nights, this de


 
Image of "Rapala CrushCity Customs The Mayor Swimbait - Fire Flame - 2-1/2"""
 

"Rapala CrushCity Customs The Mayor Swimbait - Fire Flame - 2-1/2"""

Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve


 
Image of Rocky Mountain Tackle Signature Dodger - 4-1/4'' - Lime Fire Ice
 

Rocky Mountain Tackle Signature Dodger - 4-1/4'' - Lime Fire Ice

For the salmon or trout troller with a need for speed, the Rocky Mountain Tackle Signature Dodger puts your strategy into action.ike a willow blade in bass fishing, its thin single-cup build allows it to track straight, withess swing, so you can





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