The BrushPile Jigs Zipper Soft Bait is a 1.5-inch soft plastic with a split tail that produces natural movement in the water. Its compact profile targets crappie and panfish, and the bait's responsive tail action moves easily with light rod twitches or...
The Strike King KVD Square Bill Crankbait was designed by pro angler and BassMaster champion, Kevin VanDam. This crankbait features a square bill design that creates an erratic wandering action and helps deflect it off cover to better entice strikes....
The Luhr Jensen Dipsy Diver is the standard in directional diving planers, featuring a unique round shape and multi-directional design that lets anglers spread lures across wide trolling patterns. By rotating the molded-in base plate weight, the diver...
The Luhr Jensen Dipsy Diver is the standard in directional diving planers, featuring a unique round shape and multi-directional design that lets anglers spread lures across wide trolling patterns. By rotating the molded-in base plate weight, the diver...
The Head Hunter Firetail Craw Crankbait targets aggressive bass with a wide wobbling hunting action that deflects off rock, wood, and riprap to trigger reaction strikes. Its erratic movement and crawfish profile excel when grinding along chunk rock banks...
Bass and panfish anglers working calm water conditions will appreciate the Yo-Zuri 3DR-X Pencil Topwater Lure for its compact size, responsive walking action, and light-reflecting detail. Measuring 3 in. and weighing 1/4 oz., this walking bait features...
The Berkley Vibrato Jigging Lure sends constant vibration underwater regardless of how it is fished. The Vibrato's natural vibrating action starts on the fall and continues when jigged, twitched, retrieved steadily, or trolled any way you try and at any...
Enhance your trolling setup with the Luhr Jensen Dipsy Diver Snubber, specially designed to prevent the frustration of lost catches due to hook pull-outs. This snubber is ideal for use with braided superlines and other low-stretch lines, featuring an...
Luhr Jensen Krocodile Spoons are the perfect all-around lure whether you're targeting trout or bass, salmon or steelhead, bluefish or calicos, halibut or tuna. Krocodile Spoons work on a simple premise: big fish eat smaller fish. Krocodile Spoons are...
The Kalin's Tickle Tail Swim Bait will quickly become the center of attention. Perfect for bass and walleye, this lure can be used in a number of techniques. The Tickle Tail never stops producing action, featuring tentacles that vibrate with the slightest...
Fiskas Hand-Painted Wolfram Tungsten Jig drops fast and fishes heavy when bluegill, crappie, and perch stack up below the ice and demand a precise presentation. The dense tungsten head cuts through the water column to reach the middle of a school quickly,...
The Berkley Shallow Money Badger Crankbait targets bass, walleye, and other predators with a crayfish-inspired profile that triggers reaction strikes and delivers a fast rise to pull free from structure. Its Circuit Board Bill generates maximum flash...
Luhr Jensen Super Duper Spoons are truly one-of-a-kind pieces, with an unconventional 'U' shaped design that catches water and creates a swimming action game fish find irresistible. These lures are equally effective for lake trout, bass, and panfish whether...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
A VMC Techset Spinner Colorado Harness pulses and shimmers light behind your boat, drawing fish to chase the walleye rig. Each premium crawler harness features a hammered Colorado blade for thump and flash. These highly reflective finishes (some in UV-Bright...
Try a Spike-It Dip-N-Glo Scented Soft Plastic Lure Dye to gain the upper hand as other anglers have done for more than 25 years. Dip-N-Glo is specially designed for dipping soft plastic lures and produces permanent color changes while also attaching powerful...
The Pirate Shallow Diving Minnow emerges as a standout in the competitive world of fishing lures, particularly for anglers targeting the crystal-clear waters of the Great Lakes. This 5-inch plug features a high-definition honeycomb finish, making it one...
The VMC Tungsten Torpedo Ice Jigging Spoon helps ice anglers quickly drop into the strike zone when panfish, walleye, or perch show up on sonar. Made from tungsten for the best return on electronics, this jigging spoon sinks fast to reach fish before...
Pautzke Balls O' Fire Salmon Eggs are the original salmon egg and after more than 75 years, still the best. Pautzke Balls O' Fire Salmon Eggs are the world's most recognized and best selling egg. Hands down, more trout have been caught on Pautzke's than...
The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...
The Pirate Shallow Diving Minnow emerges as a standout in the competitive world of fishing lures, particularly for anglers targeting the crystal-clear waters of the Great Lakes. This 5-inch plug features a high-definition honeycomb finish, making it one...
The Panfish Assassin Crappie Dapper is a tiny torpedo-style soft bait that produces the kind of action crappie, bluegill, and perch can't ignore. Its slim body shape creates a natural swimming profile, while the thumping tail kicks water with every twitch,...
The Bomber 25A Long Deep Diver creates a seductive action whether retrieved slowly or trolled at a faster speed. This trademark action, characterized by a tight wiggle and rolling movement, is particularly effective for early-season bass when twitched....
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
Yamamoto Double Tail Hula Grubs are the action-packed bait that started it all for Gary Yamamoto Baits. Work them in deep and shallow water. It is said that perception is reality, and with a Double Tail grub form at one end, a Senko-style bait in the...