Berkley Dough Rider Minnow puts scent and profile to work when trout, bass, and panfish need a reason to commit, pairing a lifelike minnow shape with a system that carries and disperses PowerBait Dough. Scent Vent technology holds dough securely and releases...
The Shimano Armajoint 190SS Flash Boost answers the challenge of casting a big jointed swimbait in search of trophy fish. With the power of Shimano's proprietary ARMABOOST technology, casting distance and accuracy are significantly increased by reducing...
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Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal
The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
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Ideal for hover strolling and jighead techniques, the 6th Sense Strobe Minnow features a slender body optimized for precise presentations. The forked tail and elongated body produce baitfish-imitating movement with ease. The fish-fooling rea
The Bomber Saltwater Mullet Twitchbait imitates a fleeing baitfish with a tight side-to-side darting action that triggers strikes from speckled trout, redfish, snook, and striped bass inshore and nearshore. Measuring 3 1/2 inches and weighing 5/8 oz.,...
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Catch more fish, more often with the Creek Chub Striper Strike Slow-Sinkingure. Perfect for the surf or fishing below dams, this premium hardbait's perfect weight and balance assuresong casts and precise, slow-sinking action. The Creek Chub Strip
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Shimano Armajoint 190SF Flash Boost tackles the challenge of easily casting bulky swimbaits. Shimano's ARMABOOST technology allows the bait to fold in half mid-cast, resulting in longer and more accurate throws, then snaps back to full length upon...
The Shimano Armajoint 190SF Flash Boost tackles the challenge of easily casting bulky swimbaits. Shimano's ARMABOOST technology allows the bait to fold in half mid-cast, resulting in longer and more accurate throws, then snaps back to full length upon...
Dreamweaver Super Slim Spoons are designed and tested by professional fishermen to give the best possible action. DW Super Slims are the spoon of choice for anglers throughout the Great Lakes and ocean. Every spoon is hand-painted and assembled in the...
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Essential gear for the hard-core salmon specialist. Theegendary Beau Mac Flash & Spin Cheater™ Special has been tested and proven toand hefty fish in the trophy rivers of the Pacific Northwest. This heavy-duty, mylar-winged attract
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
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The D Stroyer and Baby D Stroyer from Missile Baits is a monster creature bait with big appendages with twin tails on the rear that won't stop moving. A ribbed body holds the hook firmly and allows for quick hook penetration. The D Stroyer is ideal f
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
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The Nomad Design Double Down Jerkshad features a split-tail design with bulbs at the tips that pair with wings on each side to deliver incredible fish-enticing action. This swimbait boasts a recessed belly slot that makes it easy to rig weed
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Saltwater anglers willove the Heddon Chug'n Spook! Inshore predators such as snooks and reds do 180-degree turns to charge the Heddon Chug'n Spook. This popularure combines a walk-the-dog action with a surprising surface disturbance and aoud O
The Roger's Flash Kandy Streamer Egg Fly - 2 Pack gives tributary anglers a standout hybrid pattern that blends the triggering qualities of a streamer with the familiar draw of an egg fly. Proven on Great Lakes steelhead and salmon water, this unique...
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...
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When high activity is required to draw strikes, reach for a Zoom Z-Craw or, for finesse work, a Z-Craw Jr. With stocky deep-ribbed bodies, thin curled claws, and slowly waving antennae, thisifelike creature sends out plenty of attention-ge
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
The SteelShad Bottom Blade is a blade bait for bass designed to settle upright on the bottom, mimicking a feeding or injured baitfish. This natural, stand-up position makes it highly effective in drawing attention from bass and other gamefish in deeper...
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve