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The Strike King Floating Tumbleweed brings an entirely new profile to yourineup, perfect for pressured fisheries where originality pays off. Featuring a unique 12-sided dice shape and an advanced skirt made from air-trapped silicone strand
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Experience next-level results using forward-facing sonar with the revolutionary BOOYAH Flash Point Jerkbait. Engineered with extensive input from pro staff itching for something better, the premium Flash Pointure makes sight fishing on ele
The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...
We like to equip young skiers and snowboarders in our lives with the Spyder Lola Jacket. Ready for cold walks to schools and days spent skiing or snowboarding at the local resort, this winter jacket pairs a waterproof and breathable Stretch EXO SHIELD...
The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
Wapsi Krystal Flash is a versatile fly tying material that brings sparkle and lifelike movement to patterns targeting trout, steelhead, salmon, bass, and saltwater species. Its fine synthetic fibers catch light from every angle, making it a staple for...
The Heddon Sonar Flash Blade Bait gives anglers a proven multi-technique option for triggering strikes from bass, walleye, crappie, and other predatory fish in any depth of water. Its three line-tie holes allow quick adjustments to match your presentation...
The Shimano Armajoint 190SS Flash Boost answers the challenge of casting a big jointed swimbait in search of trophy fish. With the power of Shimano's proprietary ARMABOOST technology, casting distance and accuracy are significantly increased by reducing...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
Trusted by generations of anglers, Worden's Original Rooster Tail remains one of the most effective inline spinners ever made. First developed by Howard Worden in the 1950s, this proven lure combines a vibrant, pulsating hackle tail with a precision-engineered...
Berkley Dough Rider Minnow puts scent and profile to work when trout, bass, and panfish need a reason to commit, pairing a lifelike minnow shape with a system that carries and disperses PowerBait Dough. Scent Vent technology holds dough securely and releases...
The Shimano Armajoint 190SF Flash Boost tackles the challenge of easily casting bulky swimbaits. Shimano's ARMABOOST technology allows the bait to fold in half mid-cast, resulting in longer and more accurate throws, then snaps back to full length upon...
Roger's Flash Kandy Streamer Egg Fly is the perfect cross between a streamer and an egg fly! The streamer egg pattern has been tested and proven on the steelhead and salmon tributaries of the Great Lakes and is sure to be a great fly for trout and salmon...
A Rapala CrushCity The Mayor Swimbait was the perfect candidate elected to lead CrushCity for its skill in crushing big bass. The paddle tail swimmer's soft tail kicks at the slowest retrieve speeds and continues its subtle kicking action in the coldest...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The SteelShad Bottom Blade is a blade bait for bass designed to settle upright on the bottom, mimicking a feeding or injured baitfish. This natural, stand-up position makes it highly effective in drawing attention from bass and other gamefish in deeper...
The Clam Tikka Flash is a fantastic mini crankbait-style lure that is perfect when targeting bluegills, crappies, perch, or trout. This crankbait jig lure features a flashing blade-style tail and attracts a variety of fish. Its lifelike features and enticing...
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Clam CPT Tikka Flash PT is a versatile mini crankbait-style jigging lure that targets panfish like bluegill, crappie, perch, and even trout. This environmentally friendly zinc alloy lure imitates a horizontal swimming minnow with lifelike features...
The Booyah Flash Point Jerkbait flashes from the top of its head, giving anglers a distinct advantage when using forward-facing sonar and live-scoping techniques. The innovative bladed head design produces a highly visible flash with every twitch, making...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....