The Shimano Armajoint 190SF Flash Boost tackles the challenge of easily casting bulky swimbaits. Shimano's ARMABOOST technology allows the bait to fold in half mid-cast, resulting in longer and more accurate throws, then snaps back to full length upon...
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6th Sense Divine Spinnerbait not only out fishes other spinnerbaits, it outasts them too! An impressive combination of superior strength, swimming balance, and vibration puts on a fish-catching clinic when conditions favor an extra punch o
Roger's Flash Kandy Streamer Egg Fly is the perfect cross between a streamer and an egg fly! The streamer egg pattern has been tested and proven on the steelhead and salmon tributaries of the Great Lakes and is sure to be a great fly for trout and salmon...
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Without a doubt, the Zoom 5-1/4'' Salty Super Fluke is the most popular soft jerkbait ever produced. Its realistic bait fish profile and split-tail design combine to drive fish crazy; built just a bit stockier and heavier than a reg
The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...
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Gooduck finding a more realisticure than the Savage Gear 3D Sucker! This big, soft swimbait shows as anatomically correct in every way, because its photoprint detail is derived from actual 3D scans of real prey. The specially designed ta
The Yamamoto Shad Shape Swimmer combines finesse action with a realistic profile to target bass in even the most demanding conditions. This Yamamoto swimbait, made with high-quality materials and available in 3 sizes (3.2', 3.7', and 4.2'), delivers lifelike...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
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With unprecedented flash and vibration, the Nicholsures Pulsator Spinnerbait takes the art of attraction to a whole newevel. Bass climb all over this handcrafted bait, driven by the sight, sound, and thump of its uniquely tapered willow blades. T
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
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Instantly upgrade your topwater presentations with the Savage Gear RevMag Walker, a cutting-edgeure designed to dominate as soon as it hits the water. Every detail reflects precision engineering, highlighted by a patent-pending reverse magnetic wei
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There's good reason The Montana Fly Company Kreelex Fish Flash is among the best synthetic streamer materials you can get for your fly-fishing, fly-tying patterns. This flashy material has a crinkle texture that's totally different fromate
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
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Finesse fishing behind finesse fishermen? You'll still get more bites with a Missile Baits Ned Bomb. This is the wildly successful D Bomb gone Ned-style, toned down to deliver a subtle actionike no other bait can. The Ned Bomb's thick, dee
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Believe it when Missile Baits owner and Bass pro angler John Crews says the Chunky D Craw kicksike a mule. Big bass back him up with the bites to prove it. The hard-thumping flappers come alive as a flipping bait on a Texas rig or as a ful
The Rip Curl Flash Bomb 5mm Round Toe Bootie ensures we still get our fill of ripping waves when the winter waters roll in. The thick neoprene build retains heat to keep feeling in our toes, letting us stay out longer. Equipped with a dual hook-and-loop...
The Fishing Addiction Gear Jumbo Fly Rig gives perch, crappie, and white bass anglers a proven double-dropper setup that increases hookups and puts more fish in the bucket. Hand-tied with precision on size 2 Mustad hooks, this rig allows anglers to present...
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Think you're good at catching fish? Try the Berkley PowerBait Shape 108 Craw and find out what your true max haul can be. The pinchers rotateike bird wings as they flap – agitated bass just can'tet one swim on by. Ideal for
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Saltwater anglers willove the Heddon Chug'n Spook! Inshore predators such as snooks and reds do 180-degree turns to charge the Heddon Chug'n Spook. This popularure combines a walk-the-dog action with a surprising surface disturbance and aoud O
Rapala Jointed Shad Raps create a wide, broken-body swimming motion, paired with a loud, rhythmic rattle that exaggerates the look and sound of wounded prey, making them highly effective at triggering strikes from pressured or cautious fish. The lure...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
Force SL Series II is the fourth generation of the reel that started our revolution. With an integrated foot, frame and cassette delivering more strength and a super arbor delivering the highest possible ratio of retrieve rate to reel weight. The world's...
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Even in rough water, the Carolinaures Flash Dart trollingure runs true, its streamlined head knifing through the swells in a dead-on imitation of a frightened baitfish. Its straight swim makes it easy for wahoo, dolphin, or tuna to close in for t
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Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts snif
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Perfect for targeting panfish through the ice, the Clam Tikka Flash calls 'em in with its enticing vibration and flashy gyrating tail blade. With itsifelike body profile and superb motion on both theift and the drop, the Tikka Flash converts snif