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Image of Mack's Sling Blade Dodger | I-Foil Fire Tiger; 4 in.
 

Mack's Sling Blade Dodger | I-Foil Fire Tiger; 4 in.

The Mack's Sling Blade Dodger is a slim, cupped, and tapered dodger that creates great action at faster speeds with less resistance. The Sling Blade Original even stops dodging when you have a fish on, allowing you to feel the fish fighting on your line...


 
Image of Storm Deep Jr. ThunderStick MadFlash | Blue Pink Fire UV; 3 1/2 in.
 

Storm Deep Jr. ThunderStick MadFlash | Blue Pink Fire UV; 3 1/2 in.

The Storm Deep Jr. ThunderStick MadFlash features a deep diving lip, traditional colors and finishes plus UV Bright finishes, 3D holographic eyes and external scale pattern even the baitfish can't tell it's a lure. All species of fish will devour this...


 
Image of Yakima Bait Spin-N-Fish 2-Pack | Fire Tiger; 2 1/2 in.
 

Yakima Bait Spin-N-Fish 2-Pack | Fire Tiger; 2 1/2 in.

The Yakima Bait Spin-N-Fish 2-Pack delivers unmatched versatility and performance for serious anglers targeting big fish. Available in three sizes (2.5, 3.0, and 4.0), these unrigged trolling plugs feature Yakima's patented pull-apart "easy-fill" bait...


 
Image of Pautzke Balls O' Fire Salmon Eggs | Green Label
 

Pautzke Balls O' Fire Salmon Eggs | Green Label

Pautzke Balls O' Fire Salmon Eggs are the original salmon egg and after more than 75 years, still the best. Pautzke Balls O' Fire Salmon Eggs are the world's most recognized and best selling egg. Hands down, more trout have been caught on Pautzke's than...


 
Image of Death Roe Scented Soft Beads | Ghost Pearl Fire/UV; 1/4 in.
 

Death Roe Scented Soft Beads | Ghost Pearl Fire/UV; 1/4 in.

Become the master of the river with the Death Roe Scented Soft Beads! These soft trout beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available...


 
Image of Panfish Assassin Crappie Dapper | Black/Fire Tail; 2 in.
 

Panfish Assassin Crappie Dapper | Black/Fire Tail; 2 in.

The Panfish Assassin Crappie Dapper is a tiny torpedo-style soft bait that produces the kind of action crappie, bluegill, and perch can't ignore. Its slim body shape creates a natural swimming profile, while the thumping tail kicks water with every twitch,...


 
Image of Bomber 15J Jointed Shallow Diver | Fire Tiger Bass; 4 1/2 in.
 

Bomber 15J Jointed Shallow Diver | Fire Tiger Bass; 4 1/2 in.

With its broken-back design, the Bomber 15J Jointed Shallow Diver mimics the erratic swimming motion of a distressed minnow, making it irresistible to predatory fish in shallow waters. Perfect for casting over weed beds, rocky shoals, and submerged timber,...


 
Image of Strike King KVD Square Bill Crankbait | Fire Craw; 1.0
 

Strike King KVD Square Bill Crankbait | Fire Craw; 1.0

The Strike King KVD Square Bill Crankbait was designed by pro angler and BassMaster champion, Kevin VanDam. This crankbait features a square bill design that creates an erratic wandering action and helps deflect it off cover to better entice strikes....


 
Image of Bomber 15A Long A Shallow Diver | Fire Tiger Bass; 4 1/2 in.
 

Bomber 15A Long A Shallow Diver | Fire Tiger Bass; 4 1/2 in.

Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...


 
Image of Eurotackle ESR Nano Tungsten Jig Head | Fire Tiger Glow; 3.5 mm
 

Eurotackle ESR Nano Tungsten Jig Head | Fire Tiger Glow; 3.5 mm

The Eurotackle ESR Nano Tungsten Jig Head claims to be the first ice fishing tungsten jig designed for enhanced visibility on live imaging sonar and traditional flashers. ESR (Enhanced Sonar Return) Eurotackle Nano Tungsten Jigs offer inclined flat surfaces...


 
Image of Luhr Jensen Dipsy Diver | Purple Fire UV; Large
 

Luhr Jensen Dipsy Diver | Purple Fire UV; Large

The Luhr Jensen Dipsy Diver is the standard in directional diving planers, featuring a unique round shape and multi-directional design that lets anglers spread lures across wide trolling patterns. By rotating the molded-in base plate weight, the diver...


 
Image of Wapsi Painted Brass Beads - Fluorescent Fire Orange - 5/32''
 

Wapsi Painted Brass Beads - Fluorescent Fire Orange - 5/32''

Explore opportunities to create new variations of old fly patterns with these hot-colored Wapsi Painted Brass Beads. Specifically drilled and shaped for fly tying, the brass Painted Brass Beads easily slide over the hook point. Tiers can do some real


 
Image of Fox Racing Flexair Pro Fire Alpha Pant - Men's Black Lab Head, 38
 

 
Image of Northland Fishing Tackle Fire-Ball Jig - 3/8 oz. - 2/0 - 4 Pack - Gold
 

Northland Fishing Tackle Fire-Ball Jig - 3/8 oz. - 2/0 - 4 Pack - Gold

Fish the jighead that's accounted for more walleye tournament wins than all others combined. To say that the Northland Fishing Tackle Fire-Ball Jig has proven deadly on walleyes, saugers, perch and other game fish would be an understatement.


 
Image of Columbia Fire Side II Sherpa Jacket - Women's Chalk, S
 

Columbia Fire Side II Sherpa Jacket - Women's Chalk, S

Columbia named the Fire Side Sherpa Jacket for the obvious reason—because it is perfect for bundling up in next to the fire. Whether you are home on a winter evening or spending the night out in the wilderness, the extra-cozy high-pile fleece keeps...


 
Image of Musky Mayhem Tackle Double Cowgirl - Black Fire
 

Musky Mayhem Tackle Double Cowgirl - Black Fire

The Musky Mayhem Tackle Double Cowgirl is built to bring in big muskies, with itsarge profile and huge dual spinner blades that produce tremendous thump and vibration in the water. Theong, flowing Flashabou skirt provides a constant ripp


 
Image of Bogner - Fire+Ice Nessa-T Pant - Women's Hazelnut Melange, 6
 

Bogner - Fire+Ice Nessa-T Pant - Women's Hazelnut Melange, 6

"What Our Gearhead® Experts Are Saying: ""The Nessa-T Pant hits the sweet spot for comfort and performance. The 4-way stretch fabric gives me freedom to move without feeling restricted, and the 20K waterproofing has held up through storm days. The insulation...


 
Image of Under Armour Freedom Fire Skull Short-Sleeve T-Shirt
 

Under Armour Freedom Fire Skull Short-Sleeve T-Shirt

Everyone makes graphic tees. Under Armour makes them better. The Under Armour Freedom Fire Skull Short-Sleeve T-Shirt utilizesightweight, soft, durable fabric for an instant favorite. The ribbed crew neck keeps its shape all day. 60% cotto


 
Image of Columbia Fire Side II Sherpa Jacket - Women's Chalk, XS
 

Columbia Fire Side II Sherpa Jacket - Women's Chalk, XS

Columbia named the Fire Side Sherpa Jacket for the obvious reason—because it is perfect for bundling up in next to the fire. Whether you are home on a winter evening or spending the night out in the wilderness, the extra-cozy high-pile fleece keeps...


 
Image of Sierra Designs Hurricane Rain Jacket - Men's Fire Whirl, L
 

Sierra Designs Hurricane Rain Jacket - Men's Fire Whirl, L

"What Our Gearhead® Experts Are Saying: ""I’ve worn the Hurricane Rain Jacket through drizzly trail miles, windy summits, and surprise storms, and it consistently punches above its weight. The fabric handles sustained rain, and it packs small enough...


 
Image of Northland Fishing Tackle Fire-Ball Jig - 1/8 oz. - 1/0 - 5 Pack - Firetiger
 

Northland Fishing Tackle Fire-Ball Jig - 1/8 oz. - 1/0 - 5 Pack - Firetiger

Fish the jighead that's accounted for more walleye tournament wins than all others combined. To say that the Northland Fishing Tackle Fire-Ball Jig has proven deadly on walleyes, saugers, perch and other game fish would be an understatement.


 
Image of Bogner - Fire+Ice Ireen Pant - Women's Espresso Melange, 6
 

Bogner - Fire+Ice Ireen Pant - Women's Espresso Melange, 6

"What Our Gearhead® Experts Are Saying:""I like the Ireen Pant for days when I’m lapping groomers and want something stylish but still technical. The stretch face fabric is super comfortable on the lift and while skiing, and the raised waistband gives...


 
Image of Pautzke's Green Label Balls O' Fire Salmon Eggs
 

Pautzke's Green Label Balls O' Fire Salmon Eggs

The workhorse of salmon eggs, Pautzke's Greenabel Balls O' Fire Salmon Eggs are the most commonly used salmon egg in the world and have unlocked jaws in every water they've seen. A combination of mainly king and chum eggs


 
Image of Arctic Spinners Inline Spinner | Black - Fire Tiger; 1/4 oz.
 

Arctic Spinners Inline Spinner | Black - Fire Tiger; 1/4 oz.

The Arctic Spinners Inline Spinner bait targets salmon, trout, pike, and muskie. This trusted lure has been in production since 1967 and has succeeded in the Great Lakes, Alaska, and Canada. The inline spinner comes in 5/16 oz. and 1/4 oz. sizes, offering...


 
Image of Bogner - Fire+Ice Tinka2-T Jacket - Women's Espresso Melange, 10
 

Bogner - Fire+Ice Tinka2-T Jacket - Women's Espresso Melange, 10

"What Our Gearhead® Experts Are Saying: ""The Tinka2-T is a solid choice if you want both style and function on the hill. The camo look stands out, but the real win is the recycled Thermore® Ecodown® insulation—it’s warm, light, and easy to move...





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