The Brown Dog Tackle Umbrella Rig is a high-performance rig designed to simulate a small baitfish school, drawing strikes from bass, stripers, and other predatory game fish. Handcrafted in the USA with premium components, this rig features heavy-duty...
The Shimano Armajoint 190SS Flash Boost answers the challenge of casting a big jointed swimbait in search of trophy fish. With the power of Shimano's proprietary ARMABOOST technology, casting distance and accuracy are significantly increased by reducing...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
The BrushPile Jigs Torpedo Soft Bait puts out subtle movement that triggers bites from finicky crappie and panfish. Measuring 1.5 inches, the bait features a ribbed body and a wispy, split tail that flutters with the slightest rod twitch or water movement....
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
The Berkley PowerBait Unrigged CullShad Swimbait delivers a large-profile presentation perfect for bass anglers targeting fish in heavy cover or shallow waters. Featuring Berkley's patent-pending HoneyComb Technology, the Berkley Cull Shad swimbait offers...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
The Yamamoto Hinge Minnow Soft Bait gives anglers a rolling baitfish action that triggers reaction bites from suspended largemouth, smallmouth, and spotted bass. Its hinged tail section creates a natural roll even on straight retrieves, while flanges...
The Bomber Jointed Wake Minnow triggers aggressive topwater strikes with its loud, clacking two-piece body and exaggerated side-to-side rolling action. Running just under the surface, this jointed wakebait excels during low-light hours, across shallow...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Snacky Lures Slab Snack Soft Bait is a durable crappie fishing bait. Its robust, tear-resistant body can handle multiple catches. Inspired by a shad, this 1.5-inch soft bait features a ribbed body and a flat tail that create lifelike movement in the...
Keep the rain, snow and mud from getting inside your helmet, or use as a quick aerodynamic solution to close off the front and side vents. Aeroshell is a great accessory for compatible Lazer helmets! When every second counts, the Lazer Aeroshell is the...
The Missile Baits D Bomb Soft Bait is exploding with hot features, making it your next favorite pitching and flipping bait. Utilizing a multi-use tail (keep connected for a smooth sail or separate the tail pieces for a flapping action), a ribbed body...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Savage Gear 3D Sucker X-Tail is a lifelike swimbait designed for targeting freshwater predators like musky and pike. Molded from a 3D scan of an actual suckerfish, it features unmatched realism in appearance and movement. The bait combines a single...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
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You'll want the Big Bite Baits Scentsation SoMolly Worm at the ready for difficult conditions and pressured fish. This finesse worm rigs up great on a drop shot or jighead, imitating small forageike baitfish with a versatile all-around pro
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One of the most realistic muskie baits out there gets an innovative major upgrade! The Savage Gear 3D Sucker X-Tail keeps its painstakingly accurate profile and photo print colors, derived from detailed 3D scans of actual suckers and related
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When anchovies feed, they get fed upon – a fact theuhr Jensen Anchovy Roll Spoon takes vividly into account. This heavy-duty salmon trolling spoon features a prominent flared cheek that mimics the feeding profile of a vulnerable baitf
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Highly visible on forward-facing sonar, the Bass Mafia Shot Caller Jerkbait suspends at the ideal nose-down angle through the strike zone to effortlessly draw strikes on command. You'll be amazed how flawlessly this jerkbait suspends. MLF To
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Thisegendary Heddon topwater plug is characterized by its classic action. What sets the Heddon Super Spook XT Hardbait apart from the rest of the Zara Spook family is its super stout hardware system. From theine ties to the hooks, all are designe
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