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Image of Berkley PowerBait The Champ Minnow Soft Bait | HD Fire Perch; 3.4 in.
 

Berkley PowerBait The Champ Minnow Soft Bait | HD Fire Perch; 3.4 in.

The Berkley PowerBait The Champ Minnow Soft Bait was drawn up with two-time Bassmaster Classic winner Jordan Lee, so you can expect a baitfish lure that moves well and looks the part of a champ, too. High-definition colors hand-picked by top walleye pros...


 
Image of "Strike King KVD Square Bill Silent Crankbait - 2"" - 3/8 oz. - Fire Craw"
 

"Strike King KVD Square Bill Silent Crankbait - 2"" - 3/8 oz. - Fire Craw"

Designed to the exact specifications of the 4-time Bassmaster Classic champ, the Strike King KVD Square Bill Silent Crankbait is a silent assassin, perfect for Kevin VanDam's style of shallow-water power fishing. In addition to enab


 
Image of VMC TechSet Colorado Spinner Harness Rig - #5 Blade - Green Fire Tiger UV
 

VMC TechSet Colorado Spinner Harness Rig - #5 Blade - Green Fire Tiger UV

When they hit, they come to the boat. That's what sets the VMC TechSet Colorado Spinner Harness Rig apart from other walleye rigs. This premium crawler harness features a thumpin' Colorado blade with aight-energy reflecting UV Bri


 
Image of Strike King Denny Brauer Baby Structure Jig | Fire Craw; 1/4 oz.
 

Strike King Denny Brauer Baby Structure Jig | Fire Craw; 1/4 oz.

The Strike King Denny Brauer Baby Structure Jig thrives in dense cover and structure, where bass often hide, giving you the advantage in tight fishing spots. This compact jig features the innovative Cobra Head design, which enhances sensitivity and reduces...


 
Image of Columbia Fire Side II Sherpa Full-Zip Jacket for Ladies - Chalk
 

Columbia Fire Side II Sherpa Full-Zip Jacket for Ladies - Chalk

Start with a hike and finish with s'mores around the campfire in your ultrasoft Columbia Fire Side™ II Sherpa Full-Zip Jacket foradies. Forget about the chill when you zip up to the plush zip-through collar, slide your hands into the


 
Image of ACME Tackle Micro Tungsten Kastmaster | Glow Fire Tiger; 1/28 oz.
 

ACME Tackle Micro Tungsten Kastmaster | Glow Fire Tiger; 1/28 oz.

The ACME Tackle Micro Tungsten Kastmaster is a downsized version of the legendary Kastmaster design - so much so that this ice fishing spoon is smaller than a fingernail. High-density tungsten used for the lure means that the Micro Kastmaster possesses...


 
Image of SIG SAUER P320 Custom Works Fire Control Unit - Gold
 

SIG SAUER P320 Custom Works Fire Control Unit - Gold

The SIG SAUER P320 Custom Works Fire Control Unit features an exclusive titanium nitride frame and trigger. The flat-faced trigger is skeletonized. A custom serial number is placed on the frame, each starting with FCU. This fire c


 
Image of Hawken Fire Flies Marabou Flash Jig | Cerise-White-Red Glow; 1/4 oz.
 

Hawken Fire Flies Marabou Flash Jig | Cerise-White-Red Glow; 1/4 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of American Dakota Fire Hide True Western Area Rug - 8' Round
 

American Dakota Fire Hide True Western Area Rug - 8' Round

The American Dakota Fire Hide True Western Area Rug will instantly make any room more interesting! It showcases a Western-inspired diamond pattern on a realistic cowhide background, creating a warm and rusticook that'll complement Western


 
Image of Walleye Nation Creations Rip-N-Rattle Blade Bait | Fire Tiger; 1/2 oz.
 

Walleye Nation Creations Rip-N-Rattle Blade Bait | Fire Tiger; 1/2 oz.

Snap it off bottom on river edges or rip it through open water schools and the Walleye Nation Creations Rip-N-Rattle Blade Bait turns sound and vibration into reaction strikes from walleye, sauger, bass, and other predators. This aggressive blade bait...


 
Image of Strike King Shallow Hybrid Hunter Jr. Crankbait - Fire Craw
 

Strike King Shallow Hybrid Hunter Jr. Crankbait - Fire Craw

Go on the offensive wherever bassurk – dense vegetation, timber, rock piles, and more – confident your choice ofure will draw hookups instead of hang ups. Strike King Shallow Hybrid Hunter Jr. combines the best attributes of tr


 
Image of Bass Pro Shops XPS Brawler Blade Tandem Spinnerbait - Fire Pumpkin - 3/4 oz.
 

Bass Pro Shops XPS Brawler Blade Tandem Spinnerbait - Fire Pumpkin - 3/4 oz.

Built for battle, our Bass Pro Shops XPS Brawler Blade Tandem Spinnerbait offers realism to draw more strikes and durability toast.ifelike baitfish head witharge 3D eyes commands instant attention from opportunisticunkers. H


 
Image of ADK Custom Jigs Bones Plastic Soft Baits | Fire Tiger
 

ADK Custom Jigs Bones Plastic Soft Baits | Fire Tiger

ADK Custom Jigs Bones Plastic Soft Baits glow and certainly present a different look when affixed to your jig. The 1 1/4 inches long soft plastic Bones Baits appear as half-eaten fish from the midsection to the tail, complete with exposed bones. The glowing...


 
Image of Strike King Hybrid Hunter Jr. Shallow Crankbait | Fire Craw
 

Strike King Hybrid Hunter Jr. Shallow Crankbait | Fire Craw

The Strike King Hybrid Hunter Jr. Shallow Crankbait for bass and pike prowls areas 1-5 feet deep with side-to-side hunting actions. Don't be surprised if you trigger feeding competitions among your targets! The key to the effectiveness of the 3 inches...


 
Image of Hawken Simon Cascade Spinner Blade | Flame Fire Tiger; 3 1/2 in.
 

Hawken Simon Cascade Spinner Blade | Flame Fire Tiger; 3 1/2 in.

The Hawken Simon Cascade Spinner Blade is among the very best in the business after a decade of perfecting paints and patterns. Simon 3.5 and 4.0 Simon spinner blades are handpainted in Washington state with a proprietary UV powder and pigments blend....


 
Image of Under Armour Freedom Fire Skull Short-Sleeve T-Shirt - Black
 

Under Armour Freedom Fire Skull Short-Sleeve T-Shirt - Black

Everyone makes graphic tees. Under Armour makes them better. The Under Armour Freedom Fire Skull Short-Sleeve T-Shirt utilizesightweight, soft, durable fabric for an instant favorite. The ribbed crew neck keeps its shape all day. 60% cotto


 
Image of Strike King Rattling Thunder Cricket Swim Jig - Fire Craw - 3/8 oz.
 

Strike King Rattling Thunder Cricket Swim Jig - Fire Craw - 3/8 oz.

Blending the trusted success of the original Thunder Cricket with modern upgrades, the Strike King Rattling Thunder Cricket Swim Jig delivers proven performance in an even more irresistible fish-catching tool. A hybrid rattling blade creates


 
Image of Jenko Warbird Hand Tied Jigs | Pink Fire Chart; 1/4 oz.
 

Jenko Warbird Hand Tied Jigs | Pink Fire Chart; 1/4 oz.

Jenko Warbird Hand Tied Jigs offer all the features of Kevin Rogers' Warhead Jig, including lifelike eyes and the toughness of a XX heavy Mustad hook, but with the added benefit of his own hand-tied jig styles. The natural marabou and chenille body flash...


 
Image of Strike King Denny Brauer Baby Structure Jig | Fire Craw; 3/8 oz.
 

Strike King Denny Brauer Baby Structure Jig | Fire Craw; 3/8 oz.

The Strike King Denny Brauer Baby Structure Jig thrives in dense cover and structure, where bass often hide, giving you the advantage in tight fishing spots. This compact jig features the innovative Cobra Head design, which enhances sensitivity and reduces...


 
Image of Luhr Jensen Trout Rubber Snubber - Light Flex - Fire
 

Luhr Jensen Trout Rubber Snubber - Light Flex - Fire

Essential insurance for trollers using braid,eadcore, or wire. Theuhr Jensen Trout Rubber Snubber attaches between your mainline andeader to cushion the impact of a jarring strike, helping to preventine failure and enable a solid hoo


 
Image of Northland Fishing Tackle Fire-Ball Jig - 1/8 oz. - 1/0 - 5 Pack - Super-Glo Chartreuse
 

Northland Fishing Tackle Fire-Ball Jig - 1/8 oz. - 1/0 - 5 Pack - Super-Glo Chartreuse

Fish the jighead that's accounted for more walleye tournament wins than all others combined. To say that the Northland Fishing Tackle Fire-Ball Jig has proven deadly on walleyes, saugers, perch and other game fish would be an understatement.


 
Image of ACME Tackle Micro Tungsten Kastmaster | Glow Fire Tiger; 1/22 oz.
 

ACME Tackle Micro Tungsten Kastmaster | Glow Fire Tiger; 1/22 oz.

The ACME Tackle Micro Tungsten Kastmaster is a downsized version of the legendary Kastmaster design - so much so that this ice fishing spoon is smaller than a fingernail. High-density tungsten used for the lure means that the Micro Kastmaster possesses...


 
Image of SIG SAUER P320 Custom Works Fire Control Unit - Black
 

SIG SAUER P320 Custom Works Fire Control Unit - Black

The SIG SAUER P320 Custom Works Fire Control Unit features an exclusive titanium nitride frame and trigger. The flat-faced trigger is skeletonized. A custom serial number is placed on the frame, each starting with FCU. This fire c


 
Image of Astral Green Jacket Personal Flotation Device Fire Orange, M/L
 

Astral Green Jacket Personal Flotation Device Fire Orange, M/L

"What Our Gearhead® Experts Are Saying:""I’ve used the Green Jacket on multi-day raft trips and rescue trainings—it’s my go-to for big water. The fit stays put no matter what, and I always know my gear is secure and within reach. Nothing beats...


 
Image of Bobby Garland Slab Hunt'R Soft Bait | Bluegill Fire
 

Bobby Garland Slab Hunt'R Soft Bait | Bluegill Fire

The Bobby Garland Slab Hunt'R Soft Bait engages all of your target fish's senses, making them more likely to bite. Its large minnow profile, combined with a tail that creates a natural swimming action, is designed to catch their eye. The profile and movement...





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