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Image of Savage Gear 3D Sucker X-Tail | Cisco Flash Yellow; 9 in.
 

Savage Gear 3D Sucker X-Tail | Cisco Flash Yellow; 9 in.

The Savage Gear 3D Sucker X-Tail is a lifelike swimbait designed for targeting freshwater predators like musky and pike. Molded from a 3D scan of an actual suckerfish, it features unmatched realism in appearance and movement. The bait combines a single...


 
Image of Reef Runner Flash Shad Lipless Crankbait | Firetiger; 3/4 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Firetiger; 3/4 oz.

The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of BOOYAH Flash Point Deep Jerkbait | Copper Shad; 4 1/2 in.
 

BOOYAH Flash Point Deep Jerkbait | Copper Shad; 4 1/2 in.

When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....


 
Image of Reef Runner Flash Shad Lipless Crankbait | Purpledescent; 3/4 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Purpledescent; 3/4 oz.

The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of Perfect Hatch Crystal Flash - Fluorescent Shrimp Pink
 

Perfect Hatch Crystal Flash - Fluorescent Shrimp Pink

Use Perfect Hatch™ Crystal Flash when you want to draw maximum attention to your fly patterns from predatorsooking for a bite. It reflects almost 3 times the amount ofight compared with that of any other flash. Crafted from a synthetic mater


 
Image of Bomber 14A Shallow Diver | Silver Flash-Black Back; 3 1/2 in.
 

Bomber 14A Shallow Diver | Silver Flash-Black Back; 3 1/2 in.

With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...


 
Image of Specialized Flash Pack Light Combo Black/Red, One Size
 

Specialized Flash Pack Light Combo Black/Red, One Size

Heading out after dark and need lights? Look no further than the Flash Pack. This combo kit includes the new Flash 300 headlight with our tried-and-true Flashback taillight. See where you are going, and be seen by motorists, all the while not breaking...


 
Image of Hawken Fire Flies Marabou Flash Jig | Cerise-Red Glow; 1/8 oz.
 

Hawken Fire Flies Marabou Flash Jig | Cerise-Red Glow; 1/8 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of Bomber 25A Long Deep Diver | Silver Flash-Red Head; 4 1/2 in.
 

Bomber 25A Long Deep Diver | Silver Flash-Red Head; 4 1/2 in.

The Bomber 25A Long Deep Diver creates a seductive action whether retrieved slowly or trolled at a faster speed. This trademark action, characterized by a tight wiggle and rolling movement, is particularly effective for early-season bass when twitched....


 
Image of "Rapala CrushCity Customs The Mayor Swimbait - Sight Flash - 3"""
 

"Rapala CrushCity Customs The Mayor Swimbait - Sight Flash - 3"""

Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve


 
Image of Defiance Flash Jrs Ski + EL 4.5 Gripwalk Binding - 2026 Pink, 140cm
 

Defiance Flash Jrs Ski + EL 4.5 Gripwalk Binding - 2026 Pink, 140cm

"What Our Gearhead® Experts Are Saying:""These skis are some of the easiest tools for kids to learn on—light, forgiving, and super simple to adjust. I’ve seen nervous first-timers go from shaky to smiling within a few runs thanks to how intuitive...


 
Image of BOOYAH Flash Point Jr. Deep Jerkbait | Bleeding Pearl; 4 in.
 

BOOYAH Flash Point Jr. Deep Jerkbait | Bleeding Pearl; 4 in.

The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...


 
Image of "Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Rainbow Trout Flash"
 

"Rapala Deep Tail Dancer - 3-1/2"" - 7/16 oz. - Rainbow Trout Flash"

Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal


 
Image of Chompers Skirted Football Jig - 3/8 oz. - Green Pumpkin/Purple Flash
 

Chompers Skirted Football Jig - 3/8 oz. - Green Pumpkin/Purple Flash

Effective when fished along or paired with a plastic trailer, Chompers Skirted Football Jigs feature chip-resistant, football-shaped heads which help them bounce along the bottom without rolling or snagging. A sharp VMC Hook forms the business end of


 
Image of "Clarkspoon Fishing Spoon - 2-1/2"" - Silver/Chartreuse Pink Flash"
 

"Clarkspoon Fishing Spoon - 2-1/2"" - Silver/Chartreuse Pink Flash"

Trolled or cast, the Clarkspoon Fishing Spoon is a favorite of blues, Spanish mackerel, and many other toothy predators. This unique fishing accessory comes equipped with a corrosion-resistant stainless steel hook and built-in bead swivels.


 
Image of Reef Runner Flash Shad Lipless Crankbait | Sunrise; 1/2 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Sunrise; 1/2 oz.

The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of Carolina Lures Mr. Mahi Squid Flash Rig - 6'' - Purple Black
 

 
Image of BrushPile Jigs Torpedo Soft Bait | Lemon Flash; 1 1/2 in.
 

BrushPile Jigs Torpedo Soft Bait | Lemon Flash; 1 1/2 in.

The BrushPile Jigs Torpedo Soft Bait puts out subtle movement that triggers bites from finicky crappie and panfish. Measuring 1.5 inches, the bait features a ribbed body and a wispy, split tail that flutters with the slightest rod twitch or water movement....


 
Image of Do-It Silicone Tabs - ZM Series | Green Pumpkin - Blue Flash
 

Do-It Silicone Tabs - ZM Series | Green Pumpkin - Blue Flash

The Do-It Silicone Tabs - ZM Series let anglers craft custom lure skirts with vivid color combinations that bring jigs, spinnerbaits, and buzzbaits to life. Each tab measures 5 inches long and 3/4 of an inch wide, featuring 22 strands that flare naturally...


 
Image of Reef Runner Flash Shad Lipless Crankbait | Day Walker; 1/2 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Day Walker; 1/2 oz.

The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of Beau Mac Flash & Spin Cheater - #2 - Pot of Gold/Silver Wings
 

Beau Mac Flash & Spin Cheater - #2 - Pot of Gold/Silver Wings

The Beau Mac Flash &ampamp; Spin Cheater has 2 flexible reflective wings and bait-lifting buoyancy. Simply string onto youreader to provide the flash and vibration that salmon and steelheadove. Rotating body with 2 flexible reflective wings


 
Image of "L. B. Huntington Original Drone Spoons - 4-1/4"" - Silver/Yellow Flash"
 

"L. B. Huntington Original Drone Spoons - 4-1/4"" - Silver/Yellow Flash"

Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De


 
Image of Bomber Jointed Wake Minnow Hardbait | Bone Flash; 5 3/8 in.
 

Bomber Jointed Wake Minnow Hardbait | Bone Flash; 5 3/8 in.

The Bomber Jointed Wake Minnow triggers aggressive topwater strikes with its loud, clacking two-piece body and exaggerated side-to-side rolling action. Running just under the surface, this jointed wakebait excels during low-light hours, across shallow...


 
Image of Worden's Double Flash Rooster Tail | Fire Tiger; 3/8 oz.
 

Worden's Double Flash Rooster Tail | Fire Tiger; 3/8 oz.

The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....


 
Image of "Reef Runner Deep Diver 800 Crankbait - Green Flash - 4-3/4"""
 

"Reef Runner Deep Diver 800 Crankbait - Green Flash - 4-3/4"""

The popular Reef Runner Deep Diver 800 Crankbait gets deep fast and produces an aggressive ''kicking'' action, which receivesoads of attention from hungry predators – especially walleye. The 800 Series' extra-wideip digs hard, runni





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