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Image of Great Lakes Finesse Micro Drop Minnow | Fire Craw; 2 1/4 in.
 

Great Lakes Finesse Micro Drop Minnow | Fire Craw; 2 1/4 in.

The Great Lakes Finesse Micro Drop Minnow is a 2 1/4 inch bait built for versatility in finesse situations, whether you're drop shotting, Damiki rigging, hopping, swimming, or fishing it on a Ned head. The ribbed body provides unique vibration on the...


 
Image of Mack's Double Whammy Kokanee Pro | UV Copper/Chrome/Fire Orange; 4
 

Mack's Double Whammy Kokanee Pro | UV Copper/Chrome/Fire Orange; 4

The Mack's Double Whammy Kokanee Pro is perfect for kokanee anglers looking to maximize their catch with a proven setup. This double-hook rig features the innovative Smile Blade, which offers vibrant colors and an offset bend for unique movement, ensuring...


 
Image of Rocky Mountain Hunting Calls On Fire Open Reed Elk Cow Call
 

Rocky Mountain Hunting Calls On Fire Open Reed Elk Cow Call

Lure in your trophy bull with the Rocky Mountain Hunting Calls On Fire Open Reed Elk Cow Call. Durable, yetightweight acrylic construction, coupled with a small soundboard and barrel, offersasting performance and superior reliability. A V-notched


 
Image of Lake Effect Lures Feisty Fry Rattlin' Swimbait | Fire Newt; 4 in.
 

Lake Effect Lures Feisty Fry Rattlin' Swimbait | Fire Newt; 4 in.

Predatory fish focus on movement, sound, and scent - the Lake Effect Lures Feisty Fry Rattlin' Swimbait delivers all three. This rattle-equipped soft swimbait features an insertable and removable rattle system, allowing anglers to fine-tune vibration...


 
Image of Pirate Shallow Diving Minnow | Fire Glow School Goby
 

Pirate Shallow Diving Minnow | Fire Glow School Goby

The Pirate Shallow Diving Minnow emerges as a standout in the competitive world of fishing lures, particularly for anglers targeting the crystal-clear waters of the Great Lakes. This 5-inch plug features a high-definition honeycomb finish, making it one...


 
Image of VMC TechSet Colorado Spinner Harness Rig - #4 Blade - Green Fire Tiger UV
 

VMC TechSet Colorado Spinner Harness Rig - #4 Blade - Green Fire Tiger UV

When they hit, they come to the boat. That's what sets the VMC TechSet Colorado Spinner Harness Rig apart from other walleye rigs. This premium crawler harness features a thumpin' Colorado blade with aight-energy reflecting UV Bri


 
Image of ADK Custom Jigs Ice Fluke Plastic Soft Baits | Fire Cracker
 

ADK Custom Jigs Ice Fluke Plastic Soft Baits | Fire Cracker

ADK Custom Jigs Ice Fluke Plastic Soft Baits are tiny 3/4 inch long soft plastics with finesse fishing written all over them. The Ice Fluke soft bait gives enough of a ribbed body to affix to a jig head before transitioning abruptly to a thin round appendage...


 
Image of VMC TechSet Colorado Spinner Harness Rig - #4 Blade - Pink Fire Tiger UV
 

VMC TechSet Colorado Spinner Harness Rig - #4 Blade - Pink Fire Tiger UV

When they hit, they come to the boat. That's what sets the VMC TechSet Colorado Spinner Harness Rig apart from other walleye rigs. This premium crawler harness features a thumpin' Colorado blade with aight-energy reflecting UV Bri


 
Image of Strike King Hybrid Hunter Shallow Crankbait | Fire Craw
 

Strike King Hybrid Hunter Shallow Crankbait | Fire Craw

A Strike King Hybrid Hunter Shallow Crankbait generates hard-thumping exaggerated hunting action in shallow water! The Hybrid Hunter shallow crankbait for bass features a fat-bodied, flat-sided shape, an L-shaped 90-degree bill, and emits a thunderous...


 
Image of Northland Fishing Tackle Fire-Ball Jig - 3/8 oz. - 2/0 - 4 Pack - UV Pink Tiger
 

Northland Fishing Tackle Fire-Ball Jig - 3/8 oz. - 2/0 - 4 Pack - UV Pink Tiger

Fish the jighead that's accounted for more walleye tournament wins than all others combined. To say that the Northland Fishing Tackle Fire-Ball Jig has proven deadly on walleyes, saugers, perch and other game fish would be an understatement.


 
Image of Luhr Jensen Dipsy Diver | Batman/Fire Tiger; Small
 

Luhr Jensen Dipsy Diver | Batman/Fire Tiger; Small

The Luhr Jensen Dipsy Diver is the standard in directional diving planers, featuring a unique round shape and multi-directional design that lets anglers spread lures across wide trolling patterns. By rotating the molded-in base plate weight, the diver...


 
Image of Strike King Rage Swimmer Soft Swimbait | Fire Craw; 3.75 in.
 

Strike King Rage Swimmer Soft Swimbait | Fire Craw; 3.75 in.

A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...


 
Image of Strike King KVD Elite Single-Willow Spinnerbait - Fire Craw - 1/2 oz.
 

Strike King KVD Elite Single-Willow Spinnerbait - Fire Craw - 1/2 oz.

Go trophy hunting with the Strike King KVD Elite Single-Willow Spinnerbait, aure hand-picked byegendary angler Kevin VanDam for catching big ones. Each weight and blade setup reflects KVD's careful craftsmanship for peak performance. The


 
Image of Berkley PowerBait The Champ Minnow Soft Bait | HD Fire Perch; 3.4 in.
 

Berkley PowerBait The Champ Minnow Soft Bait | HD Fire Perch; 3.4 in.

The Berkley PowerBait The Champ Minnow Soft Bait was drawn up with two-time Bassmaster Classic winner Jordan Lee, so you can expect a baitfish lure that moves well and looks the part of a champ, too. High-definition colors hand-picked by top walleye pros...


 
Image of "Strike King KVD Square Bill Silent Crankbait - 2"" - 3/8 oz. - Fire Craw"
 

"Strike King KVD Square Bill Silent Crankbait - 2"" - 3/8 oz. - Fire Craw"

Designed to the exact specifications of the 4-time Bassmaster Classic champ, the Strike King KVD Square Bill Silent Crankbait is a silent assassin, perfect for Kevin VanDam's style of shallow-water power fishing. In addition to enab


 
Image of VMC TechSet Colorado Spinner Harness Rig - #5 Blade - Green Fire Tiger UV
 

VMC TechSet Colorado Spinner Harness Rig - #5 Blade - Green Fire Tiger UV

When they hit, they come to the boat. That's what sets the VMC TechSet Colorado Spinner Harness Rig apart from other walleye rigs. This premium crawler harness features a thumpin' Colorado blade with aight-energy reflecting UV Bri


 
Image of Strike King Denny Brauer Baby Structure Jig | Fire Craw; 1/4 oz.
 

Strike King Denny Brauer Baby Structure Jig | Fire Craw; 1/4 oz.

The Strike King Denny Brauer Baby Structure Jig thrives in dense cover and structure, where bass often hide, giving you the advantage in tight fishing spots. This compact jig features the innovative Cobra Head design, which enhances sensitivity and reduces...


 
Image of Luhr Jensen Trout Rubber Snubber - Light Flex - Fire
 

Luhr Jensen Trout Rubber Snubber - Light Flex - Fire

Essential insurance for trollers using braid,eadcore, or wire. Theuhr Jensen Trout Rubber Snubber attaches between your mainline andeader to cushion the impact of a jarring strike, helping to preventine failure and enable a solid hoo


 
Image of Northland Fishing Tackle Fire-Ball Jig - 1/8 oz. - 1/0 - 5 Pack - Super-Glo Chartreuse
 

Northland Fishing Tackle Fire-Ball Jig - 1/8 oz. - 1/0 - 5 Pack - Super-Glo Chartreuse

Fish the jighead that's accounted for more walleye tournament wins than all others combined. To say that the Northland Fishing Tackle Fire-Ball Jig has proven deadly on walleyes, saugers, perch and other game fish would be an understatement.


 
Image of ACME Tackle Micro Tungsten Kastmaster | Glow Fire Tiger; 1/22 oz.
 

ACME Tackle Micro Tungsten Kastmaster | Glow Fire Tiger; 1/22 oz.

The ACME Tackle Micro Tungsten Kastmaster is a downsized version of the legendary Kastmaster design - so much so that this ice fishing spoon is smaller than a fingernail. High-density tungsten used for the lure means that the Micro Kastmaster possesses...


 
Image of SIG SAUER P320 Custom Works Fire Control Unit - Black
 

SIG SAUER P320 Custom Works Fire Control Unit - Black

The SIG SAUER P320 Custom Works Fire Control Unit features an exclusive titanium nitride frame and trigger. The flat-faced trigger is skeletonized. A custom serial number is placed on the frame, each starting with FCU. This fire c


 
Image of Pirate Shallow Diving Minnow | Fire Glow Pink Sheleye
 

Pirate Shallow Diving Minnow | Fire Glow Pink Sheleye

The Pirate Shallow Diving Minnow emerges as a standout in the competitive world of fishing lures, particularly for anglers targeting the crystal-clear waters of the Great Lakes. This 5-inch plug features a high-definition honeycomb finish, making it one...


 
Image of American Dakota Fire Hide True Western Area Rug - 8' Round
 

American Dakota Fire Hide True Western Area Rug - 8' Round

The American Dakota Fire Hide True Western Area Rug will instantly make any room more interesting! It showcases a Western-inspired diamond pattern on a realistic cowhide background, creating a warm and rusticook that'll complement Western


 
Image of Pirate Shallow Diving Minnow | Fire Glow Dirty Pouch
 

Pirate Shallow Diving Minnow | Fire Glow Dirty Pouch

The Pirate Shallow Diving Minnow emerges as a standout in the competitive world of fishing lures, particularly for anglers targeting the crystal-clear waters of the Great Lakes. This 5-inch plug features a high-definition honeycomb finish, making it one...


 
Image of Walleye Nation Creations Rip-N-Rattle Blade Bait | Fire Tiger; 3/4 oz.
 

Walleye Nation Creations Rip-N-Rattle Blade Bait | Fire Tiger; 3/4 oz.

Snap it off bottom on river edges or rip it through open water schools and the Walleye Nation Creations Rip-N-Rattle Blade Bait turns sound and vibration into reaction strikes from walleye, sauger, bass, and other predators. This aggressive blade bait...





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