A VMC Techset Spinner Colorado Harness pulses and shimmers light behind your boat, drawing fish to chase the walleye rig. Each premium crawler harness features a hammered Colorado blade for thump and flash. These highly reflective finishes (some in UV-Bright...
The Strike King Denny Brauer Structure Jig thrives in challenging environments where bass are known to hide, offering you the edge needed to fish confidently around structure. This jig features the innovative Cobra Head design, which enhances sensitivity...
Luhr Jensen Super Duper Spoons are truly one-of-a-kind pieces, with an unconventional 'U' shaped design that catches water and creates a swimming action game fish find irresistible. These lures are equally effective for lake trout, bass, and panfish whether...
The Great Lakes Finesse Hover Minnow excels when bass ignore everything else, gliding and darting like a panicked baitfish to trigger reaction bites. Perfect for Cindy Rig, Hover Strolling, Mid Strolling, and Moping, this soft bait's concave belly creates...
A VMC Techset Spinner Colorado Harness pulses and shimmers light behind your boat, drawing fish to chase the walleye rig. Each premium crawler harness features a hammered Colorado blade for thump and flash. These highly reflective finishes (some in UV-Bright...
The Soco Baits Crazy Eye Soft Bait gives anglers a compact, high-contrast presentation that stands out when fish feed by sight and scent. A solid black center creates a bold focal point that fish can key on in stained water, low light, or around cover,...
The Worden's Spin-N-Glo is the original winged drift bobber that anglers find great for a variety of fishing applications and presentations. Whether casting, drifting, trolling, backtrolling, plunking, etc., the action and vibration of these drift bobbers...
VMC Dressed X-Rap Treble Hooks are constructed of durable, high-carbon steel and dressed with natural fibers. The super-sharp points provide a powerful, smooth, and quick penetration. The tail on these X-Rap Treble Hooks offer flash and some extra swimming...
Bill Lewis Hammer Flat Crankbait targets pressured bass with a compact, flat-sided profile that delivers a tight, controlled wiggle through shallow cover, rock, and transition banks. At 3/8 oz. and 2.4 in., this bait excels for cold-water and high-pressure...
Pautzke Balls O' Fire Salmon Eggs are the original salmon egg and after more than 75 years, still the best. Pautzke Balls O' Fire Salmon Eggs are the world's most recognized and best selling egg. Hands down, more trout have been caught on Pautzke's than...
The Death Roe Scented Soft Beads beads flawlessly mimic authentic trout eggs' appearance and texture, replicating the trout roe's subtle nuances. Made from durable soft plastic, they are available in nontransparent and transparent colors. The attention...
Cast out and land bites with the realistic look and feel of the Storm Wildeye Curl Tail Minnow. These powerful minnows come armed and ready with VMC needle-point hooks to ensure you set the hook with ease. The Storm Wildeye Curl Tail Minnow offers extraordinary...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The VMC Tungsten Torpedo Ice Jigging Spoon helps ice anglers quickly drop into the strike zone when panfish, walleye, or perch show up on sonar. Made from tungsten for the best return on electronics, this jigging spoon sinks fast to reach fish before...
With its broken-back design, the Bomber 15J Jointed Shallow Diver mimics the erratic swimming motion of a distressed minnow, making it irresistible to predatory fish in shallow waters. Perfect for casting over weed beds, rocky shoals, and submerged timber,...
The PK Ridge Glider is a versatile glide bait that imitates distressed baitfish, making it highly effective for bass and walleye. Its unique gliding action triggers strikes as it settles naturally to the bottom, creating a lifelike, swim-like movement....
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
The Luhr Jensen Dipsy Diver is the standard in directional diving planers, featuring a unique round shape and multi-directional design that lets anglers spread lures across wide trolling patterns. By rotating the molded-in base plate weight, the diver...
The Strike King KVD Square Bill Crankbait was designed by pro angler and BassMaster champion, Kevin VanDam. This crankbait features a square bill design that creates an erratic wandering action and helps deflect it off cover to better entice strikes....
The Hawken Simon Colorado Spinner series supplies premium plated gold and silver, copper 3.5 Colorado blades with hyper UV paints and fluorescent beads to make absolutely certain they are seen and heard. There are two styles of Simon Spinner 3.5 Colorado...
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Theuhr Jensen Krocodile Spoon is a classic multi-speciesure that is perfect for any fish on theookout for a flashy meal. The Krocodile Spoon's narrow shape and heavyweight design create a bold, fish-attracting combination of t
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Billewis Hammer Trapipless Crankbait enters the brand'segendaryineup with an aggressive hammering action never before seen in the Rat-L-Trap family. To Billewis pro Mark Daniels Jr. this crankbait fishes moreike a chatterbait than a tradi
The Acme Rattlemaster Kastmaster spoon puts sound and flash to work when fish need extra motivation, making it a go-to choice for anglers targeting active predators through the ice or in open water. This balanced Kastmaster-style spoon features an internal...
"What Our Gearhead® Experts Are Saying:""I’ve used the Green Jacket on multi-day raft trips and rescue trainings—it’s my go-to for big water. The fit stays put no matter what, and I always know my gear is secure and within reach. Nothing beats...