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Image of Brad's Wiggler | Gold-Black-Red Bill; 2 in.
 

Brad's Wiggler | Gold-Black-Red Bill; 2 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Fluorescent Red/Black Herringbone (UV); 3 in.
 

Brad's Wiggler | Fluorescent Red/Black Herringbone (UV); 3 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Brad's Wiggler | Black/Silver Flake; 3 in.
 

Brad's Wiggler | Black/Silver Flake; 3 in.

The crankbaits in Brad's Wiggler Series are designed with an attracting, agitating wiggle action that fish love to strike. The diving/floating crank bait lures are great for all types of fish, including salmon, steelhead, trout, bass, walleye, and more!...


 
Image of Captain Jay's Blade Baits | Black Nickel; 1/2 oz.
 

Captain Jay's Blade Baits | Black Nickel; 1/2 oz.

Captain Jay's Blade Baits are some of the most effective baits for walleye fishing on Lake Erie. Individually built and hand painted, these blade baits create a vibration in the water to attract walleye to your area. The best way to fish blade baits is...


 
Image of Case Plastics Large Hellgrammites | Black; 3 1/4 in.
 

Case Plastics Large Hellgrammites | Black; 3 1/4 in.

Case Plastics Large Hellgrammites are a prized bait for fishermen, particularly for smallmouth bass fishing. A favorite treat for a wide variety of fish, most notably panfish and trout, these artificial fishing baits accurately mimic the natural movements...


 
Image of Challenger Minnow | Silver Black Back; 4 1/2 in.
 

Challenger Minnow | Silver Black Back; 4 1/2 in.

The Challenger Minnow is the last lure you will ever have to buy! Its streamlined body creates a unique swimming action in the water that is irresistible to fish. In addition, there is an internal rattle to better entice those hidden trophy fish to take...


 
Image of Character Lures Loko | Black Beard; 40
 

Character Lures Loko | Black Beard; 40

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to the Hot Shot-style lures with a compact body and deep-diving bill but carry what has...


 
Image of Character Lures Loko | Black Beard; 30
 

Character Lures Loko | Black Beard; 30

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to the Hot Shot-style lures with a compact body and deep-diving bill but carry what has...


 
Image of Character Lures Loko | Black Beard; 35
 

Character Lures Loko | Black Beard; 35

Give Character Lures Loko plugs and their outstanding paint jobs a shot the next time you get on the boat to fish for salmon, steelhead, and trout. Lokos are similar to the Hot Shot-style lures with a compact body and deep-diving bill but carry what has...


 
Image of Character Lures Kraken | Black Beard; 3 in.
 

Character Lures Kraken | Black Beard; 3 in.

Release the Character Lures Kraken outstanding paint schemes on unsuspecting salmon and steelhead with this east coast angler classic. These replicas of the Heddon Tadpolly offer a wide flat bill and deeply curved body delivering the action that makes...


 
Image of Character Lures Kraken | Black Beard; 2 in.
 

Character Lures Kraken | Black Beard; 2 in.

Release the Character Lures Kraken outstanding paint schemes on unsuspecting salmon and steelhead with this east coast angler classic. These replicas of the Heddon Tadpolly offer a wide flat bill and deeply curved body delivering the action that makes...


 
Image of Charlie Brewer's Grubs | Black/Chartreuse; 3 in.
 

Charlie Brewer's Grubs | Black/Chartreuse; 3 in.

Charlie Brewer's 3' Grubs, equipped with a Vibra-Tail for irresistible wiggle, attract bass, walleye, sauger, and more. These soft plastic lures, designed to mimic the average baitfish size, excel in open water and dense cover, whether you're trolling,...


 
Image of Charlie Brewer's Slider Worms | Black; 4 in.
 

Charlie Brewer's Slider Worms | Black; 4 in.

Charlie Brewer's Slider Worms bring finesse to any angler's setup, with options for both the iconic Slider Technique and drop-shotting. The 4' Slider Worm is perfect for the slow, steady retrieve of the Slider Technique, gliding through the water slowly...


 
Image of IceArmor Men's Delta Muff | Black; One Size
 

IceArmor Men's Delta Muff | Black; One Size

Keep your hands warm between jigging bursts, tip-up checks, or rides across the lake with the IceArmor Men's Delta Muff, a soft-shell waist-worn handwarmer built for anglers who prefer full dexterity without wearing gloves. The windproof, waterproof outer...


 
Image of Cotton Cordell Jointed Red Fin | Chrome/Black; 5 in.
 

Cotton Cordell Jointed Red Fin | Chrome/Black; 5 in.

The Cotton Cordell Jointed Red Fin excels at triggering reaction strikes in shallow water thanks to its erratic, tail-kicking action created by a hinged mid-section. Weighing 5/8 oz. and running 0-3 feet deep, this hardbait works well when twitched across...


 
Image of Cotton Cordell Jointed Red Fin | Black Chrome Ayu; 5 in.
 

Cotton Cordell Jointed Red Fin | Black Chrome Ayu; 5 in.

The Cotton Cordell Jointed Red Fin excels at triggering reaction strikes in shallow water thanks to its erratic, tail-kicking action created by a hinged mid-section. Weighing 5/8 oz. and running 0-3 feet deep, this hardbait works well when twitched across...


 
Image of CS Coatings Pro-Tec Powder Paint | Black Neon
 

CS Coatings Pro-Tec Powder Paint | Black Neon

CS Coatings Pro-Tec Powder Paint delivers a durable, professional-grade finish that holds up through countless casts and battles with fish like bass, walleye, and crappie. This powder coating process allows anglers to dip and bake their jigs, spoons,...


 
Image of CS Coatings Pro-Tec Powder Paint | Matte Black
 

CS Coatings Pro-Tec Powder Paint | Matte Black

CS Coatings Pro-Tec Powder Paint delivers a durable, professional-grade finish that holds up through countless casts and battles with fish like bass, walleye, and crappie. This powder coating process allows anglers to dip and bake their jigs, spoons,...


 
Image of Daiwa Salt Pro Minnow | Black Purple; 6 in.
 

Daiwa Salt Pro Minnow | Black Purple; 6 in.

The Daiwa Salt Pro Minnow delivers lifelike swimming action that entices a variety of game fish, including striped bass, snook, and redfish. Its realistic design features detailed scale patterns and 3D eyes, while the weight transfer system improves casting...


 
Image of Damiki Armor Shad | Pro Blue Black; 3 in.
 

Damiki Armor Shad | Pro Blue Black; 3 in.

The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...


 
Image of Damiki Armor Shad | Pro Blue Black; 2.5 in.
 

Damiki Armor Shad | Pro Blue Black; 2.5 in.

The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...


 
Image of Damiki Armor Shad | Watermelon Red Black; 3 in.
 

Damiki Armor Shad | Watermelon Red Black; 3 in.

The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...


 
Image of Damiki Armor Shad | Watermelon Black; 5 in.
 

Damiki Armor Shad | Watermelon Black; 5 in.

The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...


 
Image of Damiki Armor Shad | Pro Blue Black; 5 in.
 

Damiki Armor Shad | Pro Blue Black; 5 in.

The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...


 
Image of Damiki Armor Shad | Watermelon Red Black; 5 in.
 

Damiki Armor Shad | Watermelon Red Black; 5 in.

The Damiki Armor Shad series, available in 2.5', 3', and 5' sizes, is a versatile lineup of soft jerkbaits designed to excel in freshwater and saltwater environments. Each variant of the Armor Shad is engineered to dart and glide through the water, perfectly...





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