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Image of NetBait HexTek Eko Shad Soft Bait | Sight Flash; 4 in.
 

NetBait HexTek Eko Shad Soft Bait | Sight Flash; 4 in.

When bass lock onto small baitfish, the NetBait HexTek Eko Shad perfectly combines subtle movement and lifelike realism. Whether you're finessing drop shot baits for bass in deep water or slow-rolling its swimbait profile on a jighead, the tapered beaver...


 
Image of Reef Runner Flash Shad Lipless Crankbait | Maverick; 3/4 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Maverick; 3/4 oz.

The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of BOOYAH Flash Point Jr. Deep Jerkbait | Chrome Dome; 4 in.
 

BOOYAH Flash Point Jr. Deep Jerkbait | Chrome Dome; 4 in.

The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...


 
Image of BOOYAH Flash Point Jr. Deep Jerkbait | Copper Shad; 4 in.
 

BOOYAH Flash Point Jr. Deep Jerkbait | Copper Shad; 4 in.

The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...


 
Image of Rapala Deep Tail Dancer | Flash Yellow Perch; 4 3/8 in.
 

Rapala Deep Tail Dancer | Flash Yellow Perch; 4 3/8 in.

Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...


 
Image of Yamamoto Hinge Minnow Soft Bait | Sight Flash; 6 in.
 

Yamamoto Hinge Minnow Soft Bait | Sight Flash; 6 in.

The Yamamoto Hinge Minnow Soft Bait gives anglers a rolling baitfish action that triggers reaction bites from suspended largemouth, smallmouth, and spotted bass. Its hinged tail section creates a natural roll even on straight retrieves, while flanges...


 
Image of SPRO Madeye Walleye Minnow 120 Crankbait | Triple Flash
 

SPRO Madeye Walleye Minnow 120 Crankbait | Triple Flash

Kick off your early-season walleye action with the SPRO Madeye Walleye Minnow 120 Crankbait, a cold-water trolling lure built to tempt even the most sluggish fish. Designed for moving water, its distinctive rolling and wobbling action, paired with a loud...


 
Image of Panther Martin Dual Flash Spinner - 2-1/2'' - Gold/Silver
 

Panther Martin Dual Flash Spinner - 2-1/2'' - Gold/Silver

Hold on tight… the Panther Martin Dual Flash™ Spinner doubles the proven flash and vibration that makes Panther Martin inline spinners so deadly on trout, bass, salmon, and more. With 2 convex/concave blades gyrating through the water colum


 
Image of PEARL iZUMi Flash Reflective Sock Arctic Chevron, S
 

PEARL iZUMi Flash Reflective Sock Arctic Chevron, S

Based on Pearl Izumi's Elite Sock, the Flash Reflective Sock features the same comfort level with a level up on visibility. This eye-catching sock features BioViz reflective stripes at the cuff to increase safety in low-light conditions and to catch the...


 
Image of BrushPile Jigs Torpedo Soft Bait | Mint Flash; 1 1/2 in.
 

BrushPile Jigs Torpedo Soft Bait | Mint Flash; 1 1/2 in.

The BrushPile Jigs Torpedo Soft Bait puts out subtle movement that triggers bites from finicky crappie and panfish. Measuring 1.5 inches, the bait features a ribbed body and a wispy, split tail that flutters with the slightest rod twitch or water movement....


 
Image of Williamson Lures Kensaki Jig - 9-7/8 oz. - Holo Gold Flash Zebra
 

Williamson Lures Kensaki Jig - 9-7/8 oz. - Holo Gold Flash Zebra

The asymmetrical Williamsonures Kensaki Jig cuts water fast with its knife-tip design, allowing it to get deep. The inine eyelets stabilize the jig during descent and enhance the fluttering action under slackine. Use aift-and-fall


 
Image of "BOOYAH Flash Point Deep-Diving Jerkbait - Pro Pink - 4-1/2"" - 1/2 oz."
 

"BOOYAH Flash Point Deep-Diving Jerkbait - Pro Pink - 4-1/2"" - 1/2 oz."

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t


 
Image of Keitech FAT Swing Impact Swimbait Pro-Pack - Sight Flash
 

Keitech FAT Swing Impact Swimbait Pro-Pack - Sight Flash

Stock up on a super-effective baitfish imitation with the Keitech FAT Swing Impact Swimbait Pro-Pack. The FAT Swing Impact Swimbait maintains a realistic swimming motion at any retrieve speed opening a world of strike-producing possibilities


 
Image of "Down South Lures Saltwater Paddletail Swimbait - 4-1/2"" - Chartreuse Flash"
 

"Down South Lures Saltwater Paddletail Swimbait - 4-1/2"" - Chartreuse Flash"

If you'reooking to hook up with redfish, snook, trout, and flounder, check out the Down Southures Saltwater Paddletail Swimbait.ean and supple, it imparts continuous delicate movement with a unique hybrid tail that naturally swims on the fall.


 
Image of Carolina Lures Mr. Mahi Squid Flash Rig - 4'' - Pink Blue
 

 
Image of Bass Pro Shops Pro Baby Shad - Neon Flash Chartreuse
 

Bass Pro Shops Pro Baby Shad - Neon Flash Chartreuse

The Bass Pro Shops Pro Baby Shad has a simple, proven design. Soft, plump body section with a single, pointed tail is a near perfect imitation of a shad fry...hesitant, dancing movements will pull in crappie and panfish for a quick meal and aittle


 
Image of "L. B. Huntington Original Drone Spoons - 5-1/2"" - Silver/Gold Flash"
 

"L. B. Huntington Original Drone Spoons - 5-1/2"" - Silver/Gold Flash"

Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De


 
Image of "Bass Pro Shops Scuttle Shad Crankbait - Chrome Flash - 2"""
 

"Bass Pro Shops Scuttle Shad Crankbait - Chrome Flash - 2"""

A deadly trolling bait, Bass Pro Shops Scuttle Shad Crankbait imitates young-of-the-year baitfish. It works well over shallow cover and is extremely effective as aeadcore trolling bait. Suspending with rattle forifelike action. Imitates


 
Image of Wapsi Wing-N-Flash Mylar Strips - Ice Blue Pearl
 

Wapsi Wing-N-Flash Mylar Strips - Ice Blue Pearl

Ultra-fine mylar fiber fills in subtle highlights while enhancing the effect of other flash materials. Maximum movement with a naturalook.


 
Image of "L. B. Huntington Original Drone Spoons - 5-1/2"" - Hot Pink/Silver Flash"
 

"L. B. Huntington Original Drone Spoons - 5-1/2"" - Hot Pink/Silver Flash"

Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De


 
Image of "Rapala CrushCity Customs The Mayor Swimbait - Sight Flash - 3"""
 

"Rapala CrushCity Customs The Mayor Swimbait - Sight Flash - 3"""

Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve


 
Image of "L. B. Huntington Original Drone Spoons - 6-1/4"" - Black/Yellow Flash"
 

"L. B. Huntington Original Drone Spoons - 6-1/4"" - Black/Yellow Flash"

Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De


 
Image of "Rapala CrushCity Customs The Mayor Swimbait - Sight Flash - 2-1/2"""
 

"Rapala CrushCity Customs The Mayor Swimbait - Sight Flash - 2-1/2"""

Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve


 
Image of "Yamamoto Baits Shad Shape Swimmer - Sight Flash - 4.2"""
 

"Yamamoto Baits Shad Shape Swimmer - Sight Flash - 4.2"""

A finesse-swimbait extraordinaire, the Yamamoto Baits Shad Shape Swimmer presents the perfect action and profile to hook finicky fish who demand the mostifelike of meals. From drop-shot rigs to hover strolling using forward-facing sonar, this paddl


 
Image of Seaguar Smackdown Braided Line - Flash Green - 150 Yards - 30 lb.
 

Seaguar Smackdown Braided Line - Flash Green - 150 Yards - 30 lb.

High-performanceine evolves to anotherevel in Seaguar Smackdown Braidedine. A super-tight weave incorporating 8 ultra-thin strands, Smackdown Braid is perfectly round and thin, smooth on the cast and easy to fish. With virtually no str





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