The Beast Coast Slowflow Swimbait is a soft plastic shad swimbait to attract even the most stubborn bass in cold waters or challenging conditions. This slow crawling finesse swimbait is perfect for fishing at extremely slow speeds with a kick and cadence...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
The BrushPile Jigs Vortex Soft Bait gives crappie anglers a 2-inch curly tail plastic with a tight, consistent swimming motion that gets hits when fish are holding tight to structure or suspended in open water. The tail kicks back and forth even on slow...
The Yamamoto Yama Craw Soft Bait is a 4-inch-long crawfish lure that sends a good thump and vibration out into the water. Two large claw appendages with three flanges on their ends vibrate in the water with a tighter kick than what you may be used to...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
Kick off your early-season walleye action with the SPRO Madeye Walleye Minnow 120 Crankbait, a cold-water trolling lure built to tempt even the most sluggish fish. Designed for moving water, its distinctive rolling and wobbling action, paired with a loud...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Savage Gear 3D Sucker X-Tail is a lifelike swimbait designed for targeting freshwater predators like musky and pike. Molded from a 3D scan of an actual suckerfish, it features unmatched realism in appearance and movement. The bait combines a single...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
A Bill Lewis Precise Walleye Crank is what you want to reach for when the water cools off at the end of the day. Created with Precision Trolling expert Mark Romanack, the walleye crankbait hits all the right notes. The action is precise and perfectly...
The Strike King Spotlight Shim-E Minnow brings a realistic minnow profile that excels when targeting bass, smallmouth, and walleye in pressured waters. Its flared belly ribs help the bait shimmy naturally on the fall, creating a subtle action that convinces...
The Savage Gear 3D Sucker X-Tail is a lifelike swimbait designed for targeting freshwater predators like musky and pike. Molded from a 3D scan of an actual suckerfish, it features unmatched realism in appearance and movement. The bait combines a single...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
When our groms are learning to link their turns and are progressing beyond pizza and french fry, we outfit them in the Spyder Conquer Jacket to keep them warm and dry. The EXO Shield membrane is entirely waterproof to keep falling flakes from sending...
With its broken-back design, the Bomber 15J Jointed Shallow Diver mimics the erratic swimming motion of a distressed minnow, making it irresistible to predatory fish in shallow waters. Perfect for casting over weed beds, rocky shoals, and submerged timber,...
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Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner Crankbait into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegend
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Trolled or cast, the Clarkspoon Fishing Spoon is a favorite of blues, Spanish mackerel, and many other toothy predators. This unique fishing accessory comes equipped with a corrosion-resistant stainless steel hook and built-in bead swivels.
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Cressi Flashady Swim Goggles are ideal for recreational and competition swimming, both indoors and out! These women's swim goggles are characterized by an elastic nose bridge, which allows for perfect adaptability to many facial pro?l
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
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Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De
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Mackerel, especially,ove the flashy action of the. B. Huntington Original Drone Spoon. Impervious to saltwater, it features high-quality stainless steel construction plus solid nickel silver rings that are silver-soldered for maximum strength. De
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High-performanceine evolves to anotherevel in Seaguar Smackdown Braidedine. A super-tight weave incorporating 8 ultra-thin strands, Smackdown Braid is perfectly round and thin, smooth on the cast and easy to fish. With virtually no str
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
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