When bass are feeding on crawfish, the Missile Baits Chunky D delivers a compact, high-action profile that draws aggressive strikes. This craw bait features a thick, ribbed body that moves water effectively, creating vibration and subtle bubble trails...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
"What Our Gearhead® Experts Are Saying: ""I recommend the Ripley to riders who want a bike that climbs incredibly well but still feels confident when the trail turns technical. The DW-Link suspension keeps it efficient on long ascents, and the updated...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
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This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as
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When the kingfish are in, nothing gets them slashingike our Offshore Angler King Krusher Flash Skirt. This unique trollingure uses wild, bright colors to focus their attention, and a full skirt made of high-action mylar flash strands to
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Has the naturalook and motion that attracts all species of game fish. A tournament favorite when trolled with natural bait. Naturalook and motion Attracts all species of game fish Tournament favorite when trolled with natural bait
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To enhance the action of any squid bait, add a P-Line Tinsel Insert to the inside. P-Line combines mylar and crystal flash and embeds them in a soft rubber head. Not only are these Tinsel Inserts easy to use, they are extremely effective. Enhances th
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Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner Crankbait into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegend
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
The Heddon Saltwater Super Spook XT Topwater Lure delivers aggressive walk-the-dog action and the hardware to back it up when big inshore predators commit. Weighing 1 oz. and measuring 5 inches, this floating hard bait stays highly visible and audible...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
The Bomber Saltwater Jointed Long A Hardbait delivers aggressive tail-kicking action that draws explosive strikes from stripers, bluefish, and mackerel across both inshore and offshore zones. The 6-inch Heavy Duty version features stout saltwater-grade...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
The Leland's Lures Crappie Magnet ROO is a small-profile, split-tail crappie bait that mimics the natural movement of shad, attracting strikes from finicky crappie. Its unique belly pouch holds Crappie Magnet Slab Bites, releasing scent slowly to enhance...
The Bomber Saltwater Mullet Twitchbait imitates a fleeing baitfish with a tight side-to-side darting action that triggers strikes from speckled trout, redfish, snook, and striped bass inshore and nearshore. Measuring 3 1/2 inches and weighing 5/8 oz.,...
The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.
A Reef Runner 600 Series Deep Little Ripper Crankbait boasts a maximum depth of 21 feet and three times that of its winning Reef Runner Little Ripper cousin in the 500 series. The Reef Runner Deep Little Ripper exhibits incredible darting action, too,...
A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
Before you hit the trail pull on the FITS Ultra Light Runner No Show Socks. Its stellar design supplies zero bulk, maximum breathability, moisture management, and an intuitive fit while you jump up and over downed logs.