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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
The Strike King Spotlight Shim-E Minnow brings a realistic minnow profile that excels when targeting bass, smallmouth, and walleye in pressured waters. Its flared belly ribs help the bait shimmy naturally on the fall, creating a subtle action that convinces...
Keep the rain, snow and mud from getting inside your helmet, or use as a quick aerodynamic solution to close off the front and side vents. Aeroshell is a great accessory for compatible Lazer helmets! When every second counts, the Lazer Aeroshell is the...
The Savage Gear 3D Sucker X-Tail is a lifelike swimbait designed for targeting freshwater predators like musky and pike. Molded from a 3D scan of an actual suckerfish, it features unmatched realism in appearance and movement. The bait combines a single...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
When fish move deep and play hard to get, the Booyah Flash Point Deep Jerkbait forces them to commit. This suspending jerkbait dives 8-10 feet and excels when cold water, post-frontal conditions, or pressured fish call for a bait that stays in their face....
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
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Use Perfect Hatch™ Crystal Flash when you want to draw maximum attention to your fly patterns from predatorsooking for a bite. It reflects almost 3 times the amount ofight compared with that of any other flash. Crafted from a synthetic mater
With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
Heading out after dark and need lights? Look no further than the Flash Pack. This combo kit includes the new Flash 300 headlight with our tried-and-true Flashback taillight. See where you are going, and be seen by motorists, all the while not breaking...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
The Bomber 25A Long Deep Diver creates a seductive action whether retrieved slowly or trolled at a faster speed. This trademark action, characterized by a tight wiggle and rolling movement, is particularly effective for early-season bass when twitched....
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Punch your ticket for CrushCity™, the fishing paradise where big bites just keep coming. Rapala CrushCity Customs The Mayor Swimbait dominates the scene with thrills to excite even the most decorated tournament anglers. This ve
"What Our Gearhead® Experts Are Saying:""These skis are some of the easiest tools for kids to learn on—light, forgiving, and super simple to adjust. I’ve seen nervous first-timers go from shaky to smiling within a few runs thanks to how intuitive...
The BOOYAH Flash Point Jr. Deep Jerkbait reaches the 8-10 ft range with a cast-friendly weight-transfer system that helps you cover more water with pinpoint accuracy. It suspends at a 45deg angle and kicks hard with sharp, erratic movement on each twitch,...
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Incorporating all the positive attributes that have made the series a success, the Rapala Deep Tail Dancer features an enlarged extreme divingip that plunges theure to 30+ feet on a typical trolling run. Producing a wide, tantal
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Effective when fished along or paired with a plastic trailer, Chompers Skirted Football Jigs feature chip-resistant, football-shaped heads which help them bounce along the bottom without rolling or snagging. A sharp VMC Hook forms the business end of
The Yamamoto Yama Craw Soft Bait is a 4-inch-long crawfish lure that sends a good thump and vibration out into the water. Two large claw appendages with three flanges on their ends vibrate in the water with a tighter kick than what you may be used to...
The BrushPile Jigs Torpedo Soft Bait puts out subtle movement that triggers bites from finicky crappie and panfish. Measuring 1.5 inches, the bait features a ribbed body and a wispy, split tail that flutters with the slightest rod twitch or water movement....
Recommended by fresh and saltwater anglers, the Rapala Deep Tail Dancer is sure to put enormous predatory fish in your boat. Troll this deep-diving crankbait at any speed, and it will swim with an undeniable tail action and Rapala's signature wounded...
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The Bass Pro Shops Pro Baby Shad has a simple, proven design. Soft, plump body section with a single, pointed tail is a near perfect imitation of a shad fry...hesitant, dancing movements will pull in crappie and panfish for a quick meal and aittle
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As part of the wildly popular KEITECH Fat Swing Impact Series, the Jewel Bait Gem Shad Jighead has been crafted using Jewel's Resin Tech, an over-molded injection process. This process creates a seamless swimbait presentation with a trulyi
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Essential gear for the hard-core salmon specialist. Theegendary Beau Mac Flash & Spin Cheater™ Special has been tested and proven toand hefty fish in the trophy rivers of the Pacific Northwest. This heavy-duty, mylar-winged attract
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