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Image of Yamamoto Fat Senko | Black w/ Blue Flake; 5 in.
 

Yamamoto Fat Senko | Black w/ Blue Flake; 5 in.

The Yamamoto Fat Senko, available in 4' and 5' models, offers a bulkier profile that sinks faster and delivers more action, making it an ideal choice for anglers targeting bass in various conditions. The 5' Fat Senko, with its 20% larger diameter than...


 
Image of Yamamoto Fat Senko | Watermelon w/ Black/Red Flake; 5 in.
 

Yamamoto Fat Senko | Watermelon w/ Black/Red Flake; 5 in.

The Yamamoto Fat Senko, available in 4' and 5' models, offers a bulkier profile that sinks faster and delivers more action, making it an ideal choice for anglers targeting bass in various conditions. The 5' Fat Senko, with its 20% larger diameter than...


 
Image of Yamamoto D-Shad | Watermelon w/ Black/Red Flake; 5 in.
 

Yamamoto D-Shad | Watermelon w/ Black/Red Flake; 5 in.

Rig a Yamamoto D-Shad on your rod and learn how this new twist on shad swimbaits proves its worth in all reaches of the water column! Yamamoto's unique formula makes the D-Shad heavier than traditional soft plastic jerkbaits, which makes it an excellent...


 
Image of Yamamoto Yamatanuki | Black w/ Blue Flake; 2.5 in.
 

Yamamoto Yamatanuki | Black w/ Blue Flake; 2.5 in.

The Yamamoto Yamatanuki stick bait is very dense, and its voluminous body and rounded shape have helped make it a trendsetting soft plastic for bass from the Japanese Yamamoto lineup. The Yamamoto Yamatanuki bait, if you want to liken it to a living creature,...


 
Image of Yamamoto Yamatanuki | Watermelon w/ Black/Red Flake; 2.5 in.
 

Yamamoto Yamatanuki | Watermelon w/ Black/Red Flake; 2.5 in.

The Yamamoto Yamatanuki stick bait is very dense, and its voluminous body and rounded shape have helped make it a trendsetting soft plastic for bass from the Japanese Yamamoto lineup. The Yamamoto Yamatanuki bait, if you want to liken it to a living creature,...


 
Image of Yamamoto Yamatanuki | Black w/ Blue Flake; 3.5 in.
 

Yamamoto Yamatanuki | Black w/ Blue Flake; 3.5 in.

The Yamamoto Yamatanuki stick bait is very dense, and its voluminous body and rounded shape have helped make it a trendsetting soft plastic for bass from the Japanese Yamamoto lineup. The Yamamoto Yamatanuki bait, if you want to liken it to a living creature,...


 
Image of Yamamoto Yamatanuki | Watermelon w/ Black/Red Flake; 3.5 in.
 

Yamamoto Yamatanuki | Watermelon w/ Black/Red Flake; 3.5 in.

The Yamamoto Yamatanuki stick bait is very dense, and its voluminous body and rounded shape have helped make it a trendsetting soft plastic for bass from the Japanese Yamamoto lineup. The Yamamoto Yamatanuki bait, if you want to liken it to a living creature,...


 
Image of Yamamoto Yamatanuki | Black w/ Blue Flake; 4.25 in.
 

Yamamoto Yamatanuki | Black w/ Blue Flake; 4.25 in.

The Yamamoto Yamatanuki stick bait is very dense, and its voluminous body and rounded shape have helped make it a trendsetting soft plastic for bass from the Japanese Yamamoto lineup. The Yamamoto Yamatanuki bait, if you want to liken it to a living creature,...


 
Image of Yamamoto Yamatanuki | Watermelon w/ Black/Red Flake; 4.25 in.
 

Yamamoto Yamatanuki | Watermelon w/ Black/Red Flake; 4.25 in.

The Yamamoto Yamatanuki stick bait is very dense, and its voluminous body and rounded shape have helped make it a trendsetting soft plastic for bass from the Japanese Yamamoto lineup. The Yamamoto Yamatanuki bait, if you want to liken it to a living creature,...


 
Image of Yamamoto Fat Senko | Black w/ Blue Flake; 4 in.
 

Yamamoto Fat Senko | Black w/ Blue Flake; 4 in.

The Yamamoto Fat Senko, available in 4' and 5' models, offers a bulkier profile that sinks faster and delivers more action, making it an ideal choice for anglers targeting bass in various conditions. The 5' Fat Senko, with its 20% larger diameter than...


 
Image of Yamamoto Fat Senko | Watermelon w/ Black/Red Flake; 4 in.
 

Yamamoto Fat Senko | Watermelon w/ Black/Red Flake; 4 in.

The Yamamoto Fat Senko, available in 4' and 5' models, offers a bulkier profile that sinks faster and delivers more action, making it an ideal choice for anglers targeting bass in various conditions. The 5' Fat Senko, with its 20% larger diameter than...


 
Image of Yamamoto Nuki Bug | Black w/ Blue Flake; 3 1/2 in.
 

Yamamoto Nuki Bug | Black w/ Blue Flake; 3 1/2 in.

The Yamamoto Nuki Bug combines the proven success of the Yamatanuki with enhanced features that drive bass wild. This 3.5-inch soft plastic bait adds two flanged claws and six legs to the original design, creating a subtle swimming action that remains...


 
Image of Yamamoto Nuki Bug | Watermelon w/ Black/Red Flake; 3 1/2 in.
 

Yamamoto Nuki Bug | Watermelon w/ Black/Red Flake; 3 1/2 in.

The Yamamoto Nuki Bug combines the proven success of the Yamatanuki with enhanced features that drive bass wild. This 3.5-inch soft plastic bait adds two flanged claws and six legs to the original design, creating a subtle swimming action that remains...


 
Image of Yamamoto Original Senko Worms | Black; 6 in.
 

Yamamoto Original Senko Worms | Black; 6 in.

Bass anglers everywhere trust the Yamamoto Original Senko Worm to put fish in the boat when nothing else will. This legendary soft plastic features a ribbed stick-style body with an egg sac midsection, packed with salt for the perfect sink rate and subtle...


 
Image of Yo-Zuri 3DB Jerkbait 110 | Prism Gold Black; 4 3/8 in.
 

Yo-Zuri 3DB Jerkbait 110 | Prism Gold Black; 4 3/8 in.

The Yo-Zuri 3DB Jerkbait 110 features an irresistible shape that will have the predators striking! This lure is designed to be a suspended lure; the flat sides make it perfect for a stop and go retrieve style. The lure is designed with a 'head down' weight...


 
Image of Yo-Zuri 3DR-X Shad | Prism Gold Black; 2 3/8 in.
 

Yo-Zuri 3DR-X Shad | Prism Gold Black; 2 3/8 in.

A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...


 
Image of Yo-Zuri 3DR-X Shad | Prism Silver Black; 2 3/8 in.
 

Yo-Zuri 3DR-X Shad | Prism Silver Black; 2 3/8 in.

A Yo-Zuri 3DR-X Jerkbait Minnow supplies the quick, darting action and lightning show you want for shallow waters to drive the bass into a feeding frenzy! Yo-Zuri's internationally patented 3D prism scale finishes activate brilliantly and convincingly,...


 
Image of Yo-Zuri 3DR-X Crank SR | Black Back Chartreuse; 2 in.
 

Yo-Zuri 3DR-X Crank SR | Black Back Chartreuse; 2 in.

The Yo-Zuri 3DR-X Crank SR (Shallow Runner) features 3D prism scales and painted finishes. The 3DR-X is a terrific crankbait to run in place of spinnerbaits and other lures that you may typically run alongside banks and shallow cover. The flashy 3DR-X...


 
Image of Yo-Zuri 3DR-X Crank SR | Prism Gold Black; 2 in.
 

Yo-Zuri 3DR-X Crank SR | Prism Gold Black; 2 in.

The Yo-Zuri 3DR-X Crank SR (Shallow Runner) features 3D prism scales and painted finishes. The 3DR-X is a terrific crankbait to run in place of spinnerbaits and other lures that you may typically run alongside banks and shallow cover. The flashy 3DR-X...


 
Image of Yo-Zuri 3DR-X Crank MR | Black Back Chartreuse; 2 in.
 

Yo-Zuri 3DR-X Crank MR | Black Back Chartreuse; 2 in.

The Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales. The Crank MR floating diver reaches six-foot depths and radiates its gleam through a wide wobbling action....


 
Image of Yo-Zuri 3DR-X Crank MR | Prism Gold Black; 2 in.
 

Yo-Zuri 3DR-X Crank MR | Prism Gold Black; 2 in.

The Yo-Zuri 3DR-X Crank MR (Mid Runner) mimics baitfish and crawfish with top-quality painted finishes and internationally patented 3D prism scales. The Crank MR floating diver reaches six-foot depths and radiates its gleam through a wide wobbling action....


 
Image of Yo-Zuri Snap Bean | Gold Black; 1 in.
 

Yo-Zuri Snap Bean | Gold Black; 1 in.

Yo-Zuri Snap Beans are ultra-small sinking lures that pack a full-sized punch in the summer and even early winter. The oversized eyes, natural colors, and wobbling action attract various species and offer exceptional performance. One of the most versatile...


 
Image of Yo-Zuri Snap Bean | Silver Black; 1 in.
 

Yo-Zuri Snap Bean | Silver Black; 1 in.

Yo-Zuri Snap Beans are ultra-small sinking lures that pack a full-sized punch in the summer and even early winter. The oversized eyes, natural colors, and wobbling action attract various species and offer exceptional performance. One of the most versatile...


 
Image of Yo-Zuri Snap Bean | Black Purple; 1 in.
 

Yo-Zuri Snap Bean | Black Purple; 1 in.

Yo-Zuri Snap Beans are ultra-small sinking lures that pack a full-sized punch in the summer and even early winter. The oversized eyes, natural colors, and wobbling action attract various species and offer exceptional performance. One of the most versatile...


 
Image of Yo-Zuri Crystal 3D Minnow | Silver Black; 5 1/4 in.
 

Yo-Zuri Crystal 3D Minnow | Silver Black; 5 1/4 in.

Yo-Zuri Crystal 3D Minnows are a long-trusted choice among anglers, built with a light-reflecting holographic finish that mimics real baitfish and draws strikes in a wide range of conditions. Their oversized 3D eyes and darting, wiggling action add lifelike...





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