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Image of "Mack's Lure Flash Lite Trolls 4-Blade Series - 26"" - Silver"
 

"Mack's Lure Flash Lite Trolls 4-Blade Series - 26"" - Silver"

This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as


 
Image of Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Pro Blue
 

Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Pro Blue

The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...


 
Image of BOOYAH Flash Point Jr. Jerkbait | Green Pumpkin Sexy Shad; 4 in.
 

BOOYAH Flash Point Jr. Jerkbait | Green Pumpkin Sexy Shad; 4 in.

The BOOYAH Flash Point Jr. Jerkbait combines flash, sound, and action to pull aggressive strikes from pressured bass in clear or stained water. It dives to 4 feet with a cast-stabilizing weight-transfer system and suspends at a slight angle, twitching...


 
Image of Columbia Collegiate Flash Challenger II Windbreaker for Men - Univesity of Arkansas/Red Velvet - M
 

Columbia Collegiate Flash Challenger II Windbreaker for Men - Univesity of Arkansas/Red Velvet - M

When gameday weather shifts, you can still support the team when you wear the Columbia Collegiate Flash Challenger™ II Windbreaker for Men. This Columbia jacket has team colors and a screen-printed wordmark. Omni-Shade™ UPF 40 sun


 
Image of SPRO Madeye Walleye Minnow 120 Crankbait | Clear Flash Hologram
 

SPRO Madeye Walleye Minnow 120 Crankbait | Clear Flash Hologram

Kick off your early-season walleye action with the SPRO Madeye Walleye Minnow 120 Crankbait, a cold-water trolling lure built to tempt even the most sluggish fish. Designed for moving water, its distinctive rolling and wobbling action, paired with a loud...


 
Image of Bass Mafia Shot Caller Deep Jerkbait - Sexy Flash
 

Bass Mafia Shot Caller Deep Jerkbait - Sexy Flash

Highly visible on forward-facing sonar, the Bass Mafia Shot Caller Deep Jerkbait suspends at the ideal nose-down angle through the strike zone to effortlessly draw strikes on command. You'll be amazed how flawlessly this jerkbait suspends. M


 
Image of Asics Magic Speed 4 Running Shoe - Women's Flash Red/White, 7.0
 

Asics Magic Speed 4 Running Shoe - Women's Flash Red/White, 7.0

"What Our Gearhead® Experts Are Saying: ""I've put serious tempo miles on the MAGIC SPEED 4 and it’s the perfect balance of race-day energy and daily durability. The carbon plate adds a punch to toe-off, but it still feels forgiving enough for longer...


 
Image of "BOOYAH Flash Point Deep-Diving Jerkbait - Copper Shad - 4"" - 1/4 oz."
 

"BOOYAH Flash Point Deep-Diving Jerkbait - Copper Shad - 4"" - 1/4 oz."

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t


 
Image of Bomber Saltwater Long A Hardbait | Silver Flash-Blue Back; 6 in.
 

Bomber Saltwater Long A Hardbait | Silver Flash-Blue Back; 6 in.

The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...


 
Image of Iland Lures Crusader Trolling Lure - Red Head-Black/Red Red Flash - 8 oz.
 

Iland Lures Crusader Trolling Lure - Red Head-Black/Red Red Flash - 8 oz.

Designed for magnum trolling speeds, the Ilandures Crusader™ brings out the worst in aggressive open-water tuna, dolphin, and wahoo. With its high-action nylon skirt, flashy Mylar strips, and realistic 3-D eyes, it provokes dramatic strikes in


 
Image of Reef Runner 600 Series Deep Little Ripper Crankbait | Green Flash; 3 1/2 in.
 

Reef Runner 600 Series Deep Little Ripper Crankbait | Green Flash; 3 1/2 in.

A Reef Runner 600 Series Deep Little Ripper Crankbait boasts a maximum depth of 21 feet and three times that of its winning Reef Runner Little Ripper cousin in the 500 series. The Reef Runner Deep Little Ripper exhibits incredible darting action, too,...


 
Image of Iland Lures Ilander Trolling Lure - Black Flash/Plum
 

Iland Lures Ilander Trolling Lure - Black Flash/Plum

Has the naturalook and motion that attracts all species of game fish. A tournament favorite when trolled with natural bait. Naturalook and motion Attracts all species of game fish Tournament favorite when trolled with natural bait


 
Image of Hawken Fire Flies Marabou Flash Jig | Cerise-White-Red Glow; 1/4 oz.
 

Hawken Fire Flies Marabou Flash Jig | Cerise-White-Red Glow; 1/4 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of Iland Lures Ilander Trolling Lure - Blue Flash/White
 

Iland Lures Ilander Trolling Lure - Blue Flash/White

Has the naturalook and motion that attracts all species of game fish. A tournament favorite when trolled with natural bait. Naturalook and motion Attracts all species of game fish Tournament favorite when trolled with natural bait


 
Image of Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Chiayu
 

Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Chiayu

The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...


 
Image of Nichols Lures Catalyst Double Willow Spinnerbait - 3/8 oz. - Sight Flash
 

Nichols Lures Catalyst Double Willow Spinnerbait - 3/8 oz. - Sight Flash

Expect the highestevel of performance from the Nicholsures Catalyst Double Willow Spinnerbait. The perfect anecdote for cloudy water, this high-quality Double Willow spinnerbait brings flash and thump to stir up the bite. Each comes rigged with a


 
Image of "Mack's Lure Flash Lite Trolls 4-Blade Series - 26"" - Chartreuse"
 

"Mack's Lure Flash Lite Trolls 4-Blade Series - 26"" - Chartreuse"

This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as


 
Image of Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Clown
 

Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Clown

The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...


 
Image of Yamamoto Baits Kickin Zako Paddletail Swimbait | Sight Flash; 4 in.
 

Yamamoto Baits Kickin Zako Paddletail Swimbait | Sight Flash; 4 in.

Take your soft baits to a new level with the Yamamoto Baits Kickin Zako Paddletail Swimbait! This swimbait is designed with a deep-belly baitfish profile that will grab the eye of any predators in the area. The rectangular paddle tail creates a flawless...


 
Image of Bomber 14A Short Shallow Diver | Chartreuse Flash-Black-Orange; 3 1/2 in.
 

Bomber 14A Short Shallow Diver | Chartreuse Flash-Black-Orange; 3 1/2 in.

With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...


 
Image of "BOOYAH Flash Point Deep-Diving Jerkbait - Bleeding Pearl - 4-1/2"" - 1/2 oz."
 

"BOOYAH Flash Point Deep-Diving Jerkbait - Bleeding Pearl - 4-1/2"" - 1/2 oz."

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t


 
Image of Reef Runner 800 Flash Series Deep Diver Crankbait | Purpledescent
 

Reef Runner 800 Flash Series Deep Diver Crankbait | Purpledescent

The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...


 
Image of Bomber 25A Long Deep Diver | Chartreuse Flash-Black-Orange; 4 1/2 in.
 

Bomber 25A Long Deep Diver | Chartreuse Flash-Black-Orange; 4 1/2 in.

The Bomber 25A Long Deep Diver creates a seductive action whether retrieved slowly or trolled at a faster speed. This trademark action, characterized by a tight wiggle and rolling movement, is particularly effective for early-season bass when twitched....


 
Image of Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Macchiato
 

Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Macchiato

The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...


 
Image of Bomber 15A Long Shallow Diver | Silver Flash-Chartreuse Back; 4 1/2 in.
 

Bomber 15A Long Shallow Diver | Silver Flash-Chartreuse Back; 4 1/2 in.

Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...





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