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Image of Iland Lures Crusader Trolling Lure - Red Head-Black/Red Red Flash - 8 oz.
 

Iland Lures Crusader Trolling Lure - Red Head-Black/Red Red Flash - 8 oz.

Designed for magnum trolling speeds, the Ilandures Crusader™ brings out the worst in aggressive open-water tuna, dolphin, and wahoo. With its high-action nylon skirt, flashy Mylar strips, and realistic 3-D eyes, it provokes dramatic strikes in


 
Image of Columbia Flash Forward II Windbreaker - Women's Safari/Stone Green, XL
 

Columbia Flash Forward II Windbreaker - Women's Safari/Stone Green, XL

"What Our Gearhead® Experts Are Saying:""This windbreaker is my go-to for breezy hikes and light rain. The Omni-Shield tech keeps drizzles from soaking in, and the UPF 40 protection means I can stay out longer without worrying about sun exposure. I love...


 
Image of Dead Air Sandman X Suppressor with Xeno Adapter and Flash Hider - Black
 

Dead Air Sandman X Suppressor with Xeno Adapter and Flash Hider - Black

For harsh conditions, full-auto fire, and impressive noise reduction, enter the Sandman. The Dead Air Sandman X Suppressor with Xeno Adapter and Flash Hider is a professional-grade, heavy-use, .30-caliber silencer built for the most demandin


 
Image of Reef Runner Flash Shad Lipless Crankbait | Wild Shiner; 1/2 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Wild Shiner; 1/2 oz.

The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of Missile Baits Magic Worm Soft Bait | Shad Flash
 

Missile Baits Magic Worm Soft Bait | Shad Flash

Missile Baits Magic Worm Soft Bait; the perfect hand-poured finesse straight worm for any angler. This 6-inch long worm bait made by Roboworm is versatile enough to be used in a variety of presentations, such as a drop shot, wacky rig, shaky head, Neko...


 
Image of Reef Runner Deep Diver 800 Crankbait - Blue Sparkle Flash - 4-3/4''
 

Reef Runner Deep Diver 800 Crankbait - Blue Sparkle Flash - 4-3/4''

The popular Reef Runner Deep Diver 800 Crankbait gets deep fast and produces an aggressive ''kicking'' action, which receivesoads of attention from hungry predators – especially walleye. The 800 Series' extra-wideip digs hard, runni


 
Image of Strike King Tumbleweed Dice Bait | Pearl Flash; Floating
 

Strike King Tumbleweed Dice Bait | Pearl Flash; Floating

The Strike King Tumbleweed Dice Bait combines a 12-sided soft plastic body with a skirt made from air-trapped silicone strands that produce dynamic movement and subtle vibration to trigger strikes. Its unconventional shape creates unpredictable action...


 
Image of Reef Runner Flash Deep Diver Crankbait - Perch Tiger
 

Reef Runner Flash Deep Diver Crankbait - Perch Tiger

Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner Crankbait into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegend


 
Image of Reef Runner Flash Shad Lipless Crankbait | Chrome Blue; 3/4 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Chrome Blue; 3/4 oz.

The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of Ray-Ban Aviator RB3025 Glass Sunglasses - Gold/Blue Flash Mirror
 

Ray-Ban Aviator RB3025 Glass Sunglasses - Gold/Blue Flash Mirror

Amidst a sea of newcomers, Ray-Ban Aviator RB3025 Glass Sunglasses stand out. Theiregendary status was first cemented in 1937 with the introduction of sunglasses built for U.S. fighter pilots. These timeless Ray-Ban pilot sunglasses sport


 
Image of Reef Runner Flash Shad Lipless Crankbait | Wild Shiner; 3/4 oz.
 

Reef Runner Flash Shad Lipless Crankbait | Wild Shiner; 3/4 oz.

The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...


 
Image of Nichols Lures Catalyst Double Willow Spinnerbait | Sight Flash; 1/2 oz.
 

Nichols Lures Catalyst Double Willow Spinnerbait | Sight Flash; 1/2 oz.

A Nichols Lures Catalyst Double Willow Spinnerbait targets smallmouth bass with amazing color combos and a form that runs true straight out of the box, according to devotees. Smallmouth slayers, these Catalyst Spinnerbaits are, featuring 24k gold or nickel-plated...


 
Image of Bomber 15A Long A Shallow Diver | Chartreuse Flash-Black-Orange; 4 1/2 in.
 

Bomber 15A Long A Shallow Diver | Chartreuse Flash-Black-Orange; 4 1/2 in.

Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...


 
Image of Hawken Fire Flies Marabou Flash Jig | Black-Chartreuse Glow; 1/8 oz.
 

Hawken Fire Flies Marabou Flash Jig | Black-Chartreuse Glow; 1/8 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 41.0
 

La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 41.0

La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...


 
Image of Bomber Deep Long A B24A | Chartreuse Flash-Blue-Orange; 3 1/2 in.
 

Bomber Deep Long A B24A | Chartreuse Flash-Blue-Orange; 3 1/2 in.

The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...


 
Image of Wapsi Wing-N-Flash Mylar Strips - Fluorescent Shell Pink
 

Wapsi Wing-N-Flash Mylar Strips - Fluorescent Shell Pink

Ultra-fine mylar fiber fills in subtle highlights while enhancing the effect of other flash materials. Maximum movement with a naturalook.


 
Image of La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 45.5
 

La Sportiva Skwama Vegan Climbing Shoe Black/Flash Green, 45.5

La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...


 
Image of Hawken Fire Flies Marabou Flash Jig | Cerise-Red-Peach-Red Glow; 1/8 oz.
 

Hawken Fire Flies Marabou Flash Jig | Cerise-Red-Peach-Red Glow; 1/8 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Chiayu
 

Shimano Zumverno 95SP Suspending Jerkbait | Flash Boost Chiayu

The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...


 
Image of "BOOYAH Flash Point Deep-Diving Jerkbait - Elegy Bone - 4"" - 1/4 oz."
 

"BOOYAH Flash Point Deep-Diving Jerkbait - Elegy Bone - 4"" - 1/4 oz."

Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t


 
Image of Shimano World Diver 99SP Flash Boost Jerkbait - Salangidae
 

Shimano World Diver 99SP Flash Boost Jerkbait - Salangidae

Ideal for pressured water and wary bass, the Shimano World Diver 99SP Flash Boost Jerkbait targets suspended fish with a compact profile and a true deep-diving range of 6' to 8'. A wealth of innovativeure technologies makes this one of the


 
Image of Zoom Ultravibe Speed Craw - 3-1/2'' - Green Pumpkin/Blue Flash
 

Zoom Ultravibe Speed Craw - 3-1/2'' - Green Pumpkin/Blue Flash

The incredibly versatile UltraVibe Speed Craw from Zoom can be effectively fished alone on a Carolina rig or rigged as a trailer on your favorite flippin' jig. The Speed Craw's high-action tentacles flutter tantalizingly on the fall


 
Image of Bomber Saltwater Long A Hardbait | Silver Flash-Chartreuse Back; 6 in.
 

Bomber Saltwater Long A Hardbait | Silver Flash-Chartreuse Back; 6 in.

The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...


 
Image of Heddon Saltwater Chug'n Spook Topwater Lure | Redhead Flash; 4 7/8 in.
 

Heddon Saltwater Chug'n Spook Topwater Lure | Redhead Flash; 4 7/8 in.

The Heddon Saltwater Chug'n Spook delivers aggressive surface strikes by combining a classic walk-the-dog action with an added splash from its cupped mouth, creating a disruptive presentation that draws attention in choppy saltwater conditions. At 4 7/8...





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