Missile Baits Magic Worm Soft Bait; the perfect hand-poured finesse straight worm for any angler. This 6-inch long worm bait made by Roboworm is versatile enough to be used in a variety of presentations, such as a drop shot, wacky rig, shaky head, Neko...
The Strike King Tumbleweed Dice Bait combines a 12-sided soft plastic body with a skirt made from air-trapped silicone strands that produce dynamic movement and subtle vibration to trigger strikes. Its unconventional shape creates unpredictable action...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
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Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hoo
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
A Nichols Lures Catalyst Double Willow Spinnerbait targets smallmouth bass with amazing color combos and a form that runs true straight out of the box, according to devotees. Smallmouth slayers, these Catalyst Spinnerbaits are, featuring 24k gold or nickel-plated...
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This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
Grab the time-tested crankbait walleye anglers trust for pulling trophies from deep structure with the Bandit Walleye Deep Diver, a slender minnow trolling jerkbait that dives fast and tracks true for walleye, zander, and other predators cruising 20-27...
"What Our Gearhead® Experts Are Saying: ""The Float Long-Sleeve is one of those pieces you forget you’re wearing—until you realize how well it performs. It’s ultralight, wicks sweat instantly, and never clings, even on humid days. I love the watch...
The Bomber Saltwater Jointed Long A Hardbait delivers aggressive tail-kicking action that draws explosive strikes from stripers, bluefish, and mackerel across both inshore and offshore zones. The 6-inch Heavy Duty version features stout saltwater-grade...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
The Heddon Saltwater Super Spook XT Topwater Lure delivers aggressive walk-the-dog action and the hardware to back it up when big inshore predators commit. Weighing 1 oz. and measuring 5 inches, this floating hard bait stays highly visible and audible...
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The Dead Airazarus 6 Suppressor with KeyMo Adapter and Flash Hider is a highly advanced 6mm silencer built to withstand the harshest environments and the most demanding firing schedule. Optimized for 6mm ARC and 5.56 NATO, theazarus 6 is
From afternoon sessions at the local standing wave to full-on whitewater journeys, we keep our noggins safe with the Shred Ready Sesh Kayak Helmet. The tough ABS shell handles rocks and roots, and the adjustable, dial-style retention band works hand-in-hand...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
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When the kingfish are in, nothing gets them slashingike our Offshore Angler King Krusher Flash Skirt. This unique trollingure uses wild, bright colors to focus their attention, and a full skirt made of high-action mylar flash strands to
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The Strike King Spotlight Shim-E Minnow epitomizes modern versatility and performance in a soft-plastic bait. The sleek minnow profile with flared belly ribs creates irresistible Shim-E motion on the fall, a proven trigger for hungry predato
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
"What Our Gearhead® Experts Are Saying:""This windbreaker is my go-to for breezy hikes and light rain. The Omni-Shield tech keeps drizzles from soaking in, and the UPF 40 protection means I can stay out longer without worrying about sun exposure. I love...
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This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as