The Heddon Saltwater Chug'n Spook delivers aggressive surface strikes by combining a classic walk-the-dog action with an added splash from its cupped mouth, creating a disruptive presentation that draws attention in choppy saltwater conditions. At 4 7/8...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
"What Our Gearhead® Experts Are Saying: ""I've put serious tempo miles on the MAGIC SPEED 4 and it’s the perfect balance of race-day energy and daily durability. The carbon plate adds a punch to toe-off, but it still feels forgiving enough for longer...
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Expect the highestevel of performance from the Nicholsures Catalyst Double Willow Spinnerbait. The perfect anecdote for cloudy water, this high-quality Double Willow spinnerbait brings flash and thump to stir up the bite. Each comes rigged with a
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This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as
Storm Wiggle Wart MadFlash Crankbait sport the same great features as the Original Wiggle Warts, but with new colors and finishes designed to maximize the flash factor. These lures feature external scale patterns with bright UV, glow, and natural baitfish...
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...
Missile Baits' Magic Worm Soft Bait - the perfect hand-poured finesse straight worm for any angler! This 6-inch long worm bait made by Roboworm is versatile enough to be used in a variety of presentations, such as a drop shot, wacky rig, shaky head, Neko...
Leave protection up to Lazer with the Strada Kineticore Helmet for guarding our melon on our ride. It features highly breathable ventilation channels that keep us cool on our ride, and high-value performance in a lightweight and comfortable package. The...
The Missile Baits Baby D Bomb Soft Bait is a soft plastic creature bait designed with a thinner ribbed body that helps it glide in and out of cover while providing maximum water displacement in a straight fall. It is a smaller offspring to the popular...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
Before you hit the trail pull on the FITS Ultra Light Runner No Show Socks. Its stellar design supplies zero bulk, maximum breathability, moisture management, and an intuitive fit while you jump up and over downed logs.
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
When bass lock onto small baitfish, the NetBait HexTek Eko Shad perfectly combines subtle movement and lifelike realism. Whether you're finessing drop shot baits for bass in deep water or slow-rolling its swimbait profile on a jighead, the tapered beaver...
Smith took everything we love about the standard 4D MAG Goggles and decreased the size for smaller faces to create the 4D MAG S Goggles. BirdsEye Vision technology opens up our peripherals so that we can drop in with confidence. Smith's coveted...
The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...
"What Our Gearhead® Experts Are Saying: ""I've put serious tempo miles on the MAGIC SPEED 4 and it’s the perfect balance of race-day energy and daily durability. The carbon plate adds a punch to toe-off, but it still feels forgiving enough for longer...
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
The Skwama Vegan Climbing Shoe follows in the footsteps of the OG Skwama, while implementing the technology of cruelty-free material. We love how responsively grippy this shoe is during gym and outdoor sessions, on boulders or while tied in.
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With its unique air-filled bubble tail, the Strike King KVD Perfect Plastics Caffeine Shad flaunts an awesome set of moves never before seen in a topwater shad bait. Crafted with the world's best plastics, the Caffeine Shad is extremely soft