The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
A Nichols Lures Catalyst Double Willow Spinnerbait targets smallmouth bass with amazing color combos and a form that runs true straight out of the box, according to devotees. Smallmouth slayers, these Catalyst Spinnerbaits are, featuring 24k gold or nickel-plated...
))/4072216.json)
When gameday weather shifts, you can still support the team when you wear the Columbia Collegiate Flash Challenger™ II Windbreaker for Men. This Columbia jacket has team colors and a screen-printed wordmark. Omni-Shade™ UPF 40 sun
))/4134469.json)
Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner Crankbait into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegend
))/4290249.json)
Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
))/1058728.json)
Successfully fish heavy cover with more fish andess hassle with a Heavy Cover Football Jig by Jewel Bait. Featuring a uniquely designed, concave football head specifically made to stand in a defensive position on the pause, the Heavy Cover Football
))/4733858.json)
Ideal for pressured water and wary bass, the Shimano World Diver 99SP Flash Boost Jerkbait targets suspended fish with a compact profile and a true deep-diving range of 6' to 8'. A wealth of innovativeure technologies makes this one of the
))/2202987.json)
Essential gear for the hard-core salmon specialist. Theegendary Beau Mac Flash & Spin Cheater™ Special has been tested and proven toand hefty fish in the trophy rivers of the Pacific Northwest. This heavy-duty, mylar-winged attract
))/1993740.json)
Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hoo
The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...
))/4106002.json)
Highly visible on forward-facing sonar, the Bass Mafia Shot Caller Deep Jerkbait suspends at the ideal nose-down angle through the strike zone to effortlessly draw strikes on command. You'll be amazed how flawlessly this jerkbait suspends. M
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
Grab the time-tested crankbait walleye anglers trust for pulling trophies from deep structure with the Bandit Walleye Deep Diver, a slender minnow trolling jerkbait that dives fast and tracks true for walleye, zander, and other predators cruising 20-27...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
Missile Baits' Magic Worm Soft Bait - the perfect hand-poured finesse straight worm for any angler! This 6-inch long worm bait made by Roboworm is versatile enough to be used in a variety of presentations, such as a drop shot, wacky rig, shaky head, Neko...
Leave protection up to Lazer with the Strada Kineticore Helmet for guarding our melon on our ride. It features highly breathable ventilation channels that keep us cool on our ride, and high-value performance in a lightweight and comfortable package. The...
The Missile Baits Baby D Bomb Soft Bait is a soft plastic creature bait designed with a thinner ribbed body that helps it glide in and out of cover while providing maximum water displacement in a straight fall. It is a smaller offspring to the popular...
The Strike King Tumbleweed Dice Bait combines a 12-sided soft plastic body with a skirt made from air-trapped silicone strands that produce dynamic movement and subtle vibration to trigger strikes. Its unconventional shape creates unpredictable action...
))/3847692.json)
Suit up for a day on the water with the TrueTimber Osprey Gradientong-Sleeve Hoodie for Men! UPF 50 sun protection safeguards your skin from harmful UV rays. Cooling memory yarns provide cool-to-the-touch relief on those cloudless days whe
))/2630989.json)
An extremely realistic trolling setup for blue-water monsters to jump on. The Carolinaures Mr. Mahi Squid Flash Daisy Chain presents three 4 squid skirts trailed by a 6 Squid Flashure. This true-running daisy chain comes pre-rigged on 100-lb. m
))/2804678.json)
Our Bass Pro Shops XPS Death Roll Walleye Spinner Rig combines the high flash and great vibration of a Colorado spinner blade with the crawler-twisting action of a premium Death Roll hook. The result is one of the deadliest spinning rigs to
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
The Yakima Bait Mulkey's Mini Guide Flash Spinner Blades 3.5 are faceted high-vibration blades for lure-making and custom rigging sized to pair perfectly with rotating flashers on your trolling rig. These Mulkey's Pro Tackle Guide Flash Spinner Blades...