Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
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Electrify your bladed-jig presentations with the NetBait BaitFuel HexTek™ Whip Tail Shad, a potent baitfish imitation with tapered tail and 4-piece fin unleashing maximum erratic movement. Each HexTek Series Whip Tail Shad pops
The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...
The Berkley PowerBait The Champ Swimmer Soft Bait is aptly named after its designer, two-time Bassmaster Classic champion Jordan Lee. The Champ mimics real bait through its lifelike profile and high-definition colors that incredibly impersonate those...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
A Reef Runner 600 Series Deep Little Ripper Crankbait boasts a maximum depth of 21 feet and three times that of its winning Reef Runner Little Ripper cousin in the 500 series. The Reef Runner Deep Little Ripper exhibits incredible darting action, too,...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
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Essential gear for the hard-core salmon specialist. Theegendary Beau Mac Flash & Spin Cheater™ Special has been tested and proven toand hefty fish in the trophy rivers of the Pacific Northwest. This heavy-duty, mylar-winged attract
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
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The popular Reef Runner Deep Diver 800 Crankbait gets deep fast and produces an aggressive ''kicking'' action, which receivesoads of attention from hungry predators – especially walleye. The 800 Series' extra-wideip digs hard, runni
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When gameday weather shifts, you can still support the team when you wear the Columbia Collegiate Flash Challenger™ II Windbreaker for Men. This Columbia jacket has team colors and a screen-printed wordmark. Omni-Shade™ UPF 40 sun
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
Take your soft baits to a new level with the Yamamoto Baits Kickin Zako Paddletail Swimbait! This swimbait is designed with a deep-belly baitfish profile that will grab the eye of any predators in the area. The rectangular paddle tail creates a flawless...
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With a higher density thanead, the Bass Pro Shops XPS Tungsten Weedless Football Jig has a smaller profile per weight to punch through vegetation—better than a bullet. A stiff nylon weed guard prevents snagging on brush and vegetation; the ski
With its premium finishes, the Bomber 14A Short Shallow Diver effectively targets largemouth and smallmouth bass, striper, walleye, and pike in shallow waters. The 3 1/2' lure model B14A, featuring a tight wiggle and lifelike swimming action, excels in...
The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...
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Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hoo
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
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This full-size ultralight troll from Mack'sure creates 80%ess drag than comparable metal blade trolls of the same size. That means you get to fight the fish instead of the troll. The counter-rotating 2-7/8 blades flashight 360° and act as
The Bomber Saltwater Jointed Long A Hardbait delivers aggressive tail-kicking action that draws explosive strikes from stripers, bluefish, and mackerel across both inshore and offshore zones. The 6-inch Heavy Duty version features stout saltwater-grade...
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
The Berkley PowerBait The Champ Swimmer Soft Bait is aptly named after its designer, two-time Bassmaster Classic champion Jordan Lee. The Champ mimics real bait through its lifelike profile and high-definition colors that incredibly impersonate those...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...