A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...
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The popular Reef Runner Deep Diver 800 Crankbait gets deep fast and produces an aggressive ''kicking'' action, which receivesoads of attention from hungry predators – especially walleye. The 800 Series' extra-wideip digs hard, runni
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Enticing and durable, the Flash Glo UV Squid Casting Spinner by Yakima Bait features a UV finish and an egg body thatures finicky fish out of hiding and triggers strikes. Elongated blade spins easily withittle drag. Round-bend treble hoo
The Missile Baits Chunky D bait features a thick, ribbed body that moves water effectively, creating vibration and subtle bubble trails as it's worked along the bottom. The cupped, flanged claws produce a lively kicking motion, making it a perfect soft...
Leave protection up to Lazer with the Strada Kineticore Helmet for guarding our melon on our ride. It features highly breathable ventilation channels that keep us cool on our ride, and high-value performance in a lightweight and comfortable package. The...
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If it swims, it'll probably smash a Bass Pro Shops Walleye Angler Slim Minnow. The slim body design, flat sides, and flat forked tail impart a quick, darting action that triggers hard, aggressive strikes. The Slim Minnow is the perf
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
"What Our Gearhead® Experts Are Saying: ""The Float Long-Sleeve is one of those pieces you forget you’re wearing—until you realize how well it performs. It’s ultralight, wicks sweat instantly, and never clings, even on humid days. I love the watch...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
The Reef Runner 800 Flash Series Deep Diver Crankbait eliminates the guesswork of getting a crankbait to run true at extreme depths when fish are holding deep. Hand-tuned and combined with Run Straight Technology (RST), the minnow jerkbait lures track...
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When the kingfish are in, nothing gets them slashingike our Offshore Angler King Krusher Flash Skirt. This unique trollingure uses wild, bright colors to focus their attention, and a full skirt made of high-action mylar flash strands to
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
Take your soft baits to a new level with the Yamamoto Baits Kickin Zako Paddletail Swimbait. This swimbait is designed with a deep-belly baitfish profile that will grab the eye of any predators in the area. The rectangular paddle tail creates a flawless...
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For harsh conditions, full-auto fire, and impressive noise reduction, enter the Sandman. The Dead Air Sandman X Suppressor with KeyMo Adapter & Flash Hider is a professional-grade, heavy-use, .30-caliber silencer built for the most
The Bomber Deep Long A B24A dives deep to target bass, walleye, and salmon with its tight wiggle and true-running action. Featuring a molded-in lip, this jerkbait reaches depths of 10-12 feet when cranking and 15-20 feet when trolling, making it ideal...
The Heddon Saltwater Chug'n Spook Jr. Topwater Lure delivers aggressive surface strikes by combining a classic walk-the-dog action with an added splash from its cupped mouth, creating a disruptive presentation that draws attention in choppy saltwater...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
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Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner Crankbait into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegend
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
"What Our Gearhead® Experts Are Saying: ""I’ve spent long days climbing and descending on the Ripley, and it still amazes me how efficiently it pedals while staying composed on rough trails. The dw-link suspension keeps traction high on technical climbs,...
Storm Wiggle Wart MadFlash Crankbait sport the same great features as the Original Wiggle Warts, but with new colors and finishes designed to maximize the flash factor. These lures feature external scale patterns with bright UV, glow, and natural baitfish...
A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t