The Heddon Saltwater Chug'n Spook Jr. Topwater Lure delivers aggressive surface strikes by combining a classic walk-the-dog action with an added splash from its cupped mouth, creating a disruptive presentation that draws attention in choppy saltwater...
The Shimano Zumverno 95SP Suspending Jerkbait addition to Shimano's freshwater lure collection boosts the lineup! The 3 3/4 inch Zumverno 95SP FB is perfect for anglers who need to downsize their bait to fit the conditions. The Zumverno 95SP FB lure's...
The Bomber Saltwater Long A Hardbait delivers a proven tight swimming action and rugged construction that inshore anglers rely on to handle punishing strikes from toothy predators. Equipped with Saltwater Grade hooks, hangers, and split rings, this hardbait...
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Seeing is barely believing when you first drop a Reef Runner Flash Deep Runner Crankbait into the water. Its insane flash is unlike any bait you've ever seen—impossible to miss, even in stained or dirty water. This version of theegend
The Worden's Double Flash Rooster Tail features dual blades that provide twice the flash and vibration, drawing fish from a distance. With blades made of genuine Silver, Brass, Copper, and Painted finishes, it maximizes visibility in various water conditions....
"What Our Gearhead® Experts Are Saying: ""I’ve spent long days climbing and descending on the Ripley, and it still amazes me how efficiently it pedals while staying composed on rough trails. The dw-link suspension keeps traction high on technical climbs,...
Storm Wiggle Wart MadFlash Crankbait sport the same great features as the Original Wiggle Warts, but with new colors and finishes designed to maximize the flash factor. These lures feature external scale patterns with bright UV, glow, and natural baitfish...
A Strike King Rage Swimmer Soft Swimbait is a worthy soft bait that closely mimics the shapes of forage baits found naturally in the world of bass. These shapes - a sleek nose cone and a softly ribbed body - replicate natural contours and actions that...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
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Built with a cutting-edge bladed head for unmatched visibility and strike appeal, the BOOYAH Flash Point Deep-Diving Jerkbait offers an innovative approach to targeting fish with forward-facing sonar. Rather than the usual side reflections t
From afternoon sessions at the local standing wave to full-on whitewater journeys, we keep our noggins safe with the Shred Ready Sesh Kayak Helmet. The tough ABS shell handles rocks and roots, and the adjustable, dial-style retention band works hand-in-hand...
"What Our Gearhead® Experts Are Saying: ""I've put serious tempo miles on the MAGIC SPEED 4 and it’s the perfect balance of race-day energy and daily durability. The carbon plate adds a punch to toe-off, but it still feels forgiving enough for longer...
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With a higher density thanead, the Bass Pro Shops XPS Tungsten Weedless Football Jig has a smaller profile per weight to punch through vegetation—better than a bullet. A stiff nylon weed guard prevents snagging on brush and v
A Nichols Lures Catalyst Double Willow Spinnerbait targets smallmouth bass with amazing color combos and a form that runs true straight out of the box, according to devotees. Smallmouth slayers, these Catalyst Spinnerbaits are, featuring 24k gold or nickel-plated...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
"What Our Gearhead® Experts Are Saying: ""The Float Long-Sleeve is one of those pieces you forget you’re wearing—until you realize how well it performs. It’s ultralight, wicks sweat instantly, and never clings, even on humid days. I love the watch...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
The Reef Runner Flash Shad Lipless Crankbait shines - literally - where other lipless cranks fade. Its angled recessed mirrors scatter light in all directions, mimicking the erratic flash of fleeing baitfish and drawing aggressive strikes. With a tight...
La Sportiva's Skwama Vegan Climbing Shoe gives us the same performance as its animal-hide-clad sibling but without the hide. The highly sensitive construction gives us direct feedback from the wall, and the downturned, high-asymmetry profile keeps our...
Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...
Target bass, walleye, and salmon with the Bomber 15A Long Shallow Diver Jerkbait, designed for lifelike swimming action and aggressive strikes. This 4.5-inch, 1/2-ounce slender minnow jerkbait features a realistic darting motion that mimics distressed...
Take your soft baits to a new level with the Yamamoto Baits Kickin Zako Paddletail Swimbait. This swimbait is designed with a deep-belly baitfish profile that will grab the eye of any predators in the area. The rectangular paddle tail creates a flawless...
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For harsh conditions, full-auto fire, and impressive noise reduction, enter the Sandman. The Dead Air Sandman X Suppressor with KeyMo Adapter & Flash Hider is a professional-grade, heavy-use, .30-caliber silencer built for the most
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For harsh conditions, full-auto fire, and impressive noise reduction, enter the Sandman. The Dead Air Sandman X Suppressor with Xeno Adapter and Flash Hider is a professional-grade, heavy-use, .30-caliber silencer built for the most demandin
The Heddon Saltwater Super Spook XT Topwater Lure delivers aggressive walk-the-dog action and the hardware to back it up when big inshore predators commit. Weighing 1 oz. and measuring 5 inches, this floating hard bait stays highly visible and audible...