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Image of Pautzke Fire Bait Glitter Trout Bait - Mountain Wildfire
 

Pautzke Fire Bait Glitter Trout Bait - Mountain Wildfire

Pautzke Fire Bait Glitter Trout Bait is a revolutionary dough bait designed to catch trout. Packed with cutting-edge fishing technology, its consistency and bright, vibrant color guarantees results and performance you will grow to depend on. Fire Bai


 
Image of Great Lakes Finesse Micro Juvy Craw | Fire Craw; 2 in.
 

Great Lakes Finesse Micro Juvy Craw | Fire Craw; 2 in.

The Great Lakes Finesse Micro Juvy Craw delivers a compact, realistic crawfish profile that imitates a vulnerable juvenile with floating claws and tentacles that lift on the pause. Measuring 2 inches, this bait pairs perfectly with a tube head, which...


 
Image of O'Neill Hyperfreak Fire 4/3mm+ Back Zip Full Wetsuit - Men's Black/Black, LT
 

O'Neill Hyperfreak Fire 4/3mm+ Back Zip Full Wetsuit - Men's Black/Black, LT

"What Our Gearhead® Experts Are Saying:""The Hyperfreak Fire 4/3mm+ Wetsuit is next-level for cold-water surf sessions. The TechnoButter 4 material is insanely soft and flexible, and the extra 0. 5mm thickness keeps me warm on long sessions. The Z. E....


 
Image of Great Lakes Finesse Micro Snack Craw | Fire Craw; 1.7 in.
 

Great Lakes Finesse Micro Snack Craw | Fire Craw; 1.7 in.

The Great Lakes Finesse Micro Snack Craw offers a stealthy 1.7-inch profile that triggers bites from conditioned fish in pressured waters with a natural matte finish and minimalist claw design. With no legs and simple, lifelike claws, the bait pushes...


 
Image of Hawken Fire Flies Marabou Flash Jig | Black-Black-Red-Red Glow; 1/4 oz.
 

Hawken Fire Flies Marabou Flash Jig | Black-Black-Red-Red Glow; 1/4 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of O'Neill Hyperfreak Fire 4/3mm+ Back Zip Full Wetsuit - Men's Black/Black, M
 

O'Neill Hyperfreak Fire 4/3mm+ Back Zip Full Wetsuit - Men's Black/Black, M

"What Our Gearhead® Experts Are Saying:""The Hyperfreak Fire 4/3mm+ Wetsuit is next-level for cold-water surf sessions. The TechnoButter 4 material is insanely soft and flexible, and the extra 0. 5mm thickness keeps me warm on long sessions. The Z. E....


 
Image of Hawken Fire Flies Marabou Flash Jig | Black-Black-Red-Red Glow; 1/8 oz.
 

Hawken Fire Flies Marabou Flash Jig | Black-Black-Red-Red Glow; 1/8 oz.

Every Hawken Fire Flies Marabou Flash Jig color is dialed in with premium marabou feathers tinted with UV and fluorescent dyes and pigments. If you are into salmon or steelhead fishing, you probably understand the significance of a pink salmon jig. Jig...


 
Image of Reef Runner 900 Series Reef Stalker Crankbait | Fire Tiger; 4 5/8 in.
 

Reef Runner 900 Series Reef Stalker Crankbait | Fire Tiger; 4 5/8 in.

The Reef Runner 900 Series Reef Stalker Crankbait is a 2023 introduction and called Reef Runner's 'most technologically designed lure' ever! The walleye lure is 6 1/8 inches in total, including a 1 1/2 inch lip that gets the Reef Stalker to a max depth...


 
Image of "Scum Frog Trophy Series Painted Frog - 2-1/2"" - Fire Tiger"
 

"Scum Frog Trophy Series Painted Frog - 2-1/2"" - Fire Tiger"

If you thought the Scum Frog Trophy Series was the bass bomb, wait until you tie on a Trophy Series Painted Frog! Custom-formulated color schemes kick start a wild day on the water. The weighted, meal-sized morsel answers the call when more


 
Image of Pautzke Fire Bait Glitter Trout Bait - Chartreuse Garlic
 

Pautzke Fire Bait Glitter Trout Bait - Chartreuse Garlic

Pautzke Fire Bait Glitter Trout Bait is a revolutionary dough bait designed to catch trout. Packed with cutting-edge fishing technology, its consistency and bright, vibrant color guarantees results and performance you will grow to depend on. Fire Bai


 
Image of "Strike King Rage Tail Twin Tail Menace Grub - 3-1/2"" - Fire Craw"
 

"Strike King Rage Tail Twin Tail Menace Grub - 3-1/2"" - Fire Craw"

The Strike King Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve speeds. Use the Rage Twin Tail Menace Grub as a jig t


 
Image of H&H Lure Company Flounder Pounder Curly Tail Tube - Chartreuse/Fire Tail
 

H&H Lure Company Flounder Pounder Curly Tail Tube - Chartreuse/Fire Tail

The durable H&ampamp;Hure Company Flounder Pounder Curly Tail Tube delivers tantalizing action with its twin tails. Perfect for casting in shallow water or jigged off bottoms, this saltwater jig comes rigged with a #2 double hook that c


 
Image of "Mack's Lure Wedding Ring Classic Spinner - 48"" - Gold/Fluorescent Fire Orange/Orange"
 

"Mack's Lure Wedding Ring Classic Spinner - 48"" - Gold/Fluorescent Fire Orange/Orange"

For over 40 years, the Mack'sure Wedding Ring Classic Spinner has been taking more than its share of kokanee, walleye, and many other species. The key to its successies in the stealth and simplicity of its design, which combines a hamme


 
Image of Columbia Fire Side Sherpa Hybrid Full-Zip Fleece Jacket - Girls' Columbia Grey, XS
 

Columbia Fire Side Sherpa Hybrid Full-Zip Fleece Jacket - Girls' Columbia Grey, XS

"What Our Gearhead® Experts Are Saying: ""This fleece is the definition of cozy. The high-pile Sherpa is unbelievably soft, and the hybrid panels add just enough structure for layering under a winter jacket. It’s perfect for chilly mornings at the...


 
Image of Yamamoto Yama Craw Soft Bait | Fire Craw; 4 in.
 

Yamamoto Yama Craw Soft Bait | Fire Craw; 4 in.

The Yamamoto Yama Craw Soft Bait is a 4-inch-long crawfish lure that sends a good thump and vibration out into the water. Two large claw appendages with three flanges on their ends vibrate in the water with a tighter kick than what you may be used to...


 
Image of "Great Lakes Finesse Juvy Craw - Fire Craw - 2-1/2"""
 

"Great Lakes Finesse Juvy Craw - Fire Craw - 2-1/2"""

A fresh take on the traditional mini tube, Greatakes Finesse Juvy Craw has the skills to draw strikes when fish take a hard pass on bigger craw baits. This realistic juvenile-crawfish imitation pairs perfectly with the Greatakes Mini Pro Tube Hea


 
Image of Bill Lewis Tiny Trap Rat-L-Trap | Fire Tiger; 1/8 oz.
 

Bill Lewis Tiny Trap Rat-L-Trap | Fire Tiger; 1/8 oz.

The Bill Lewis Tiny Trap Rat-L-Trap features expertly designed colors and patterns for targeting panfish and crappie. This 1/8 oz. Rat-L-Trap Tiny Trap lure offers unique attraction and enticement, offering fish-attracting vibrant colors and an internal...


 
Image of Strike King Rage Baby Craw | Fire Craw; 3 in.
 

Strike King Rage Baby Craw | Fire Craw; 3 in.

The Strike King Rage Baby Craw is an ideal soft bait for anglers targeting finicky bass in diverse conditions. This 3-inch bait features the same action-packed design as the original Rage Craw but in a more compact size, making it perfect for scenarios...


 
Image of Great Lakes Finesse Snack Craw | Fire Craw
 

Great Lakes Finesse Snack Craw | Fire Craw

By design, the Great Lakes Finesse Snack Craw is a simple take on crayfish bait. The Snack Craw is stealthy, emphasizing fewer appendages to give a less threatening presentation. GLF believes the 2.1' Snack Craw epitomizes the saying 'less is more' when...


 
Image of Xcite Baits Raptor Tail Jr. Craw | Fire Craw; 4 in.
 

Xcite Baits Raptor Tail Jr. Craw | Fire Craw; 4 in.

The 4-inch Xcite Baits Raptor Tail Jr. Craw gives anglers a realistic crawfish bait for bass that mimics the lifelike movements of fleeing prey. Its high-floating design, combined with natural size and vibration, ensures the soft plastic craw bait remains...


 
Image of "Luhr Jensen Jensen Dodger Spoon - 5-13/16"" - Chartreuse/Fire Dot"
 

"Luhr Jensen Jensen Dodger Spoon - 5-13/16"" - Chartreuse/Fire Dot"

Theuhr Jensen Jensen Dodger™ is the all-time top-selling trolling attractor system for running ahead of flies and squid, small spoons, and cut bait. Original fish-calling vibration with highly polished plated finish; solid welded ring


 
Image of "Great Lakes Finesse Juvy Craw - Fire Craw - 2"""
 

"Great Lakes Finesse Juvy Craw - Fire Craw - 2"""

A fresh take on the traditional mini tube, Greatakes Finesse Juvy Craw has the skills to draw strikes when fish take a hard pass on bigger craw baits. This realistic juvenile-crawfish imitation pairs perfectly with the Greatakes Mini Pro Tube Hea


 
Image of Pautzke Balls O' Fire Cure Fish Egg Cure - Orange
 

Pautzke Balls O' Fire Cure Fish Egg Cure - Orange

Known worldwide for Balls O' Fire eggs, Pautzke sets the bar again with Balls O' Fire Cure Fish Egg Cure. With 75 years of tradition and reputation for using premium eggs and producing proven attractants, Balls O' Fire Cure Fish Egg Cure add


 
Image of Great Lakes Finesse Snack Craw - Fire Craw - 2.1''
 

Great Lakes Finesse Snack Craw - Fire Craw - 2.1''

Greatakes Finesse Snack Craw follows the proven principleess equals more in a craw-style bait. Fewer appendages andimited action scream easy meal to pressured bass who know one when they see it. Fish the Snack Craw as a chunk on a finesse jig,


 
Image of Berkley PowerBait MaxScent Crud Craw - Fire Craw - 4''
 

Berkley PowerBait MaxScent Crud Craw - Fire Craw - 4''

When it comes to triggering strikes, the Berkley PowerBait MaxScent Crud Craw dominates with maximum movement, scent, and flavor. Meaty claws extending from the bait's beefy body creates powerful water disturbance to grab and hold





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