
Bassmaster Classic winner and crankbait master David Fritts keeps the pressure on sulking bass with the Berkley Frittside Crankbait, a flat-sided plug with a tight, silent wiggle. With more natural flash than any other Berkley crank
The versatile Berkley Gulp!eech and Jumboeech baits attract anything that swims and are an excellent choice for walleye or as a jig trailer when you're flipping for bass. Their unique fluttering action that fish attack is combin
The versatile Berkley Gulp!eech and Jumboeech baits attract anything that swims and are an excellent choice for walleye or as a jig trailer when you're flipping for bass. Their unique fluttering action that fish attack is combin
The versatile Berkley Gulp!eech and Jumboeech baits attract anything that swims and are an excellent choice for walleye or as a jig trailer when you're flipping for bass. Their unique fluttering action that fish attack is combin
The Berkley Gulp! Night Crawlerooksike the real thing and smells even better! This sleek, ultra-realistic soft crawler is the perfect walleye bait for jigging or rigging onto a spinner harness. Much more durable than aive craw
The Berkley Gulp! Night Crawlerooksike the real thing and smells even better! This sleek, ultra-realistic soft crawler is the perfect walleye bait for jigging or rigging onto a spinner harness. Much more durable than aive craw
The Berkley Gulp! Night Crawlerooksike the real thing and smells even better! This sleek, ultra-realistic soft crawler is the perfect walleye bait for jigging or rigging onto a spinner harness. Much more durable than aive craw
The Berkley Gulp! Night Crawlerooksike the real thing and smells even better! This sleek, ultra-realistic soft crawler is the perfect walleye bait for jigging or rigging onto a spinner harness. Much more durable than aive craw
The best alternative toive angleworms, Berkley's Gulp! Alive! Angleworm Micro Baits are very close in shape, size, and color to the real thing. Very effective for crappie, bluegill, trout and perch, the Angleworm Micro Baits offer
The best alternative toive angleworms, Berkley's Gulp! Alive! Angleworm Micro Baits are very close in shape, size, and color to the real thing. Very effective for crappie, bluegill, trout and perch, the Angleworm Micro Baits offer
The best alternative toive angleworms, Berkley's Gulp! Alive! Angleworm Micro Baits are very close in shape, size, and color to the real thing. Very effective for crappie, bluegill, trout and perch, the Angleworm Micro Baits offer
Trout and panfish anglers are sure toove the way Berkley's Gulp! Alive! Corn Micro Bait nuggets stay on the hook and disperse its powerful attractant. Because the Corn Micro Bait nuggets are saturated in Berkley's powerful Gulp! A
Saturated in Gulp! Alive! fish attractant, Berkley's Gulp! Alive! floating pinched crawlers are more potent than any other nightcrawler imitation. Aifelike nightcrawler imitation, pinched crawlers are the ideal bait to use when th
You're missing tons of action if you're not fishing Berkley's Gulp! Alive! Floating Salmon Eggs. Deadly for trout and steelhead in fast or still water, the Gulp! Alive! Floating Salmon Eggs closely resemble real salmon eggs and are
You're missing tons of action if you're not fishing Berkley's Gulp! Alive! Floating Salmon Eggs. Deadly for trout and steelhead in fast or still water, the Gulp! Alive! Floating Salmon Eggs closely resemble real salmon eggs and are
You're missing tons of action if you're not fishing Berkley's Gulp! Alive! Floating Salmon Eggs. Deadly for trout and steelhead in fast or still water, the Gulp! Alive! Floating Salmon Eggs closely resemble real salmon eggs and are
One of the easiest ways to catch suspending or fish holding in cover is toet your Jerk Shad plastic baits marinate in Berkley's high-octane Gulp! Alive formula! Because the strike-enticing, Gulp! Alive Jerk Shad actually ''live'' in Berkley's ''mag
One of the easiest ways to catch suspending or fish holding in cover is toet your Jerk Shad plastic baits marinate in Berkley's high-octane Gulp! Alive formula! Because the strike-enticing, Gulp! Alive Jerk Shad actually ''live'' in Berkley's ''mag
Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Minnows actually
Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Minnows actually
Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Minnows actually
Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Minnows actually
Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Minnows actually
Looks ALIVE, tastes ALIVE, feels ALIVE – because your bait actuallyives in a natural, super-charged solution! It's softbait in a bait bucket! Because these super-realistic biodegradable Berkley Gulp! Alive! Minnows actually
Looks, tastes, feels ALIVE! Ultra-realistic, biodegradable Berkley Gulp! Alive! Minnows actually ''live'' in a high-octane Gulp! solution, so they absorb up to 20% more attractant. That's 20% more scent and taste, and more reason fo